Business dating site is a hopeless

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China's business SNS (social networking service, social networking services) was the first of Taiwan's lnkist and domestic Tianji, and the origins of LinkedIn and the success of the European OPENBC in the United States. Last December 7, OPENBC (now changed to Xing Net) is listed on the main board of Frankfurt, Germany. The first day of the stock price of 30 euros/shares. Net cash of € 35.7 million was received through an additional Xing net of about 1.3 million shares. This is the world's first business-class SNS website listing. The industry generally believes that OPENBC is the world's largest business social networking site. In addition, from various sources, the United States of LinkedIn will be listed next year.

But China's two business SNS companies Lnkist and Tianji have gone through a beautiful early growth curve, and came down. Later, as a VC identity of their own investment to do the Wealink, borrowed the relevant identity of the media to do the building, pull a user, compared, Wealink is the richest, and the sky and contact home, did not get the real VC.

In China to do business SNS encounter the biggest problem has 2, one is how to ensure the pollution-free network social environment, the other is the user's stickiness. Concrete and can be decomposed into four factors: the integrity of the environment, stickiness, degree and degree of intensity and the Chinese social culture. These problems have been solved, it is possible to really achieve the essence of SNS Services: Network development and transaction matchmaking.

Several companies should say that the initial stage is very good, because the attraction are some high-end crowd, but soon the crowd disorderly, the environment is also a variety of garbage information pollution. Business people are characterized by this, once the environment rotten, more harassment, it must be gone.

Under the pressure of financing and investment, several companies quickly distorted and even changed their original intention. For example, casual open registration, even with the method of incentives to stimulate user registration, Linkist is almost changed to traffic to entertainment sites.

If China's several business SNS do not succeed, a big reason is the domestic business to make friends of the cultural understanding is not enough, originally this market is typical can cultivate the first advantage of the market, but because copy of the foreign Open registration, and environmental clean-up and do not, nature is the result of this.

Another key reason for unsuccessful success is that there is not enough stickiness. This performance in the 6-degree dating model in the "China-specific" business dating market, the "degree and degree" between the intensity requirement is too high, that is, if you and your friends have no trust relationship, the friend is nonsense.

China is still a "personal integrity system" and "social integrity system" incomplete state, the degree and degree of trust between the requirements are very high, otherwise can not transfer trust, forming a 6-degree cycle.

But if there is no 6-degree cycle expansion of the model, there is no SNS characteristics, a new user into the site, will feel very lonely, because are unfamiliar friends, strangers for young people entertainment or virtual dating is no problem, but in the business dating market is over. So the link strength between degrees and degrees is very important.

Therefore, the integrity of the environment, viscosity, degree and degree of strength and the Chinese social culture, are factors affecting the outcome. Among them, "The good Faith Environment", "Chinese social culture" these two factors are not one enterprise can change, can change the factor can only be "viscous", "degree and degree intensity".

Non-famous It commentators Liu Xingliang that the current Chinese business SNS, "stickiness" and "strength between degrees and degrees," the two factors dealt with only msnnext.

Msnnext is actually very simple, that is, on MSN Friends to expand a layer, a business user can have the opportunity to know their MSN friends, so as to expand business opportunities and matchmaking transactions.

In flops, "Your MSN has been next," once said: "As many foreign internet giants, like the application of MSN in China, there is a baffling deviation." Because of the strength of QQ and overbearing entertainment function, in the world are powerful MSN in China has been inexplicably squeezed into the high-end market, mainly concentrated in the white-collar. However, also because of this, MSN friends on the basic day-to-day work involved in the friend, resulting in MSN Friends Overall quality is very high, and tens of thousands of two-degree friends undoubtedly become a new wealth. ”

Msnnext is a very small client, after installation will see their MSN Friends friends. When I first saw this concept, I did not dare to pretend that my privacy would be completely exposed. But the recommendation to my friend's explanation reassured me to use this product. His explanation after use has been validated: in Msnnext can see MSN Friends are installed users, nothing can not see. Moreover, after installation to remind themselves to manage the privacy of friends, if you do not want to let others see who, directly hidden on the line. What's more interesting is that if you don't want one of your MSN friends to see your other MSN friends, it's OK to stop him. Msnnext is a lot of work in privacy.

As mentioned earlier, a business SNS users, the most essential purpose of 2: the expansion of networking and matchmaking transactions, if the two issues can be resolved, and every day there are new and trusted network growth, the ability to deal with the increase in the transaction, will produce sticky.

Now many people why inseparable from IM, not only convenient communication, more important is the network. Moreover, this kind of friend's friend 2 degree mode can interweave to become a good faith network, because has "the common friend" existence, who dares not to destroy this trustworthiness network. Next on the basis of MSN, a good solution to the sticky factor. At the same time, 2 degrees and common friends, but also solve the integrity of the environment and self-discipline problems.

There are two ways to solve the "strength between degrees and degrees", one is a friend invitation mode, such as Gmail, another is Msnnext this way, is to take advantage of MSN existing relationships. According to Msnnext's CEO to Liu Xingliang It commentators, they will not be in the future only on MSN, but also open registration, but must accept the invitation.

At present, the biggest problem of business SNS is stickiness and link strength, this is now domestic business SNS website is not solved well, Wealink also do more and more like a community, but the humanities community is definitely not business SNS. In the final analysis, business SNS is to allow users to expand the efficiency of the trust relationship between the network and matchmaking transactions. At present, only msnnext relatively better, but their development has not completely broken through the bottleneck, especially after the VIP pushed out, although June can be free to apply for 1 years of VIP services, but the July will be the VIP charges, let people worry, let us wait and see.

Is China's business dating site in the end? At present it seems not very clear, so that people can not clearly see tomorrow.