Business E-commerce: Big guys ' game?

According to the latest published data, adhere to the nine-year-old Jingdong Mall to complete the thick book, June sales of more than 100 million yuan, became the business http://www.aliyun.com/zixun/aggregation/24095.html "> The benchmark of the retail business. But even so, it has a long way to go, based on the general low profit margins of the 3C retail industry.

The core of business is the transfer of ownership of goods, who pinch the cash link, the whole industry in the value chain, the greater the voice. So the competition for customers to buy this scarce resource brings a desire to stimulate innovation, in the direction of low cost and high efficiency.

As a result of Amazon's strength, the early adopters of the domestic E-commerce company almost copied its own warehouse base and provide online sales model. Store spending is a bit more expensive, but it is saddled with huge inventory and distribution burdens. Huge structure, complex operation, selling and incredibly is the small profit margins of goods, directly caused when, excellent profits seven years of itching. In particular, distribution, such as the Xinhua bookstore and other online distributors let customers take the easy way.

Ali strategy is the core of the Chinese yellow pages, or virtual commercial real estate, cover several network mall, to find ways to attract huge crowds of people, and then rental counters and sell advertising, the specific order to fulfill the process of all to join the merchant. Taobao Consumer-to-consumer short-term can absorb a large number of the original line under the small traders business, but to mano the integration of various distribution channels and supply chain mature and stable chain of large shopping malls confrontation, prepare 2 billion white silver legend will be credible its half.

But if everyone is playing like this, the business of E-commerce is too difficult. Even if a giant heavyweight business organization can be created, its investment needs are enormous, the length of its incubation cycle, and the hardships of its journey, are comparable to those of the most unusual companies.

Few people will think that Ctrip is a business E-commerce company, I am one of them, and I also believe that it is currently the best operating state of the business enterprise. In the first quarter of 2008, the net profit of 99 million RMB real gold and silver was enough to catch up with other business enterprises.

As with other business e-commerce companies, it is a relatively pure distribution channel, but the difference is that it sells not tangible products, but intangible services. At the beginning of development, there is no such as a lot of physical products distribution channels of the teeth of the competition, and there is no cost of invoicing price pressure, a short period of four years on the market, the concept of a sophisticated business case model.

The next question is what to do about building a growing business organization on the basis of localized features, short industry supply chains, generally small size of industry enterprises and lack of industry standards. How do you do it? Like Ali's consistent routine, rely on Word-of-mouth Wang Shop, network marketing to integrate?