Business enterprise crosses difficulties to meet challenge

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Just wrote a few days ago, "evaluation system and user experience of the same source of common flow two factors supporting the operation of the Web site" This article, a webmaster to see the expression of his views, here also thank him for sharing. Of course, the point of this article is more idealistic, in fact, just started to do the shopping mall will encounter many practical difficulties, these difficulties will eliminate some people into the business industry. After all, this is the survival of the fittest industry. In the early days of entrepreneurship, a number of development models are different, some just started to do business shopping mall hired senior talent to help the company, team development, and some more cautious from small bigger, slowly expand scale. However, it can be foreseen that the initial start-up of the business shopping mall, it may be difficult to profit, the most important thing is growth. We see the domestic visibility of the commercial mall are step to the strong. As a continuous improvement and improvement of the understanding of the business, today, I will focus on the difficulties and challenges faced by the enterprise at the beginning. Also hope that the owners of different opinions can talk to me to discuss.

1. The SEM of burning money

Said Baidu bid, we all know some do Baidu bidding, many are profiteering industry, such as attention to the beauty of women's cosmetic slimming, there are everywhere can see the game, these industries still have a lot of profit space, for those who do not have the accumulation of SEO this part of the site how to cross the threshold, the introduction of traffic, The first thought is to use Baidu bidding. Bidding can use the shortest possible time to make the site stand out, put in the user feel the most sensitive left position, a little money can make the mare of the truth. However, to do the bidding rankings, the minimum need for professional SEM talent has a sharp and accurate data planning, to determine the key words to achieve accurate target user groups, on the basis of effective promotion. Otherwise, the money spent is like a bottomless pit.

2. Network threats

I believe that a lot of webmasters are very afraid of the server out of the situation, some sites have been attacked the most intuitive is that the site continues to open, affecting the site rankings do not say, very serious impact on the site operation. If it is the marketing staff of the Business Mall, it is confused, need to ask specialized technical personnel to help solve. This is the beginning of the creation of the mall is not a small blow. The attractive user will leave. This stage, it takes time and again to accumulate lessons, improve the immunity of the site and ensure data security.

3. The nature of profit

We often say that the goal of positioning, is the location of the site, because the site positioning relationship between the people we want to serve, network development direction of the operation, but also related to whether you are SEO, or SEM keyword determination. So, first of all, positioning the target clearly. Many of the webmaster is interested in many aspects, they are the interests of the confusion, where there is interest to buy what products. Especially want to do big shopping malls like Amazon, the category is complete, they also imagine the supply of the crowd is not so limited.

I can take an example, where the customer can sell clothes very well, Jing-dong sit stable electrical appliances boss position. And your interest or good at the industry, after all, limited, only to do fine, explore the industry's doorway, can continue to grow bigger, original own development model. Like the Jingdong model, it is not copied.

4. Online coordination

Do a shopping mall, very tricky is how to do a good job on line online balance and mutual assistance. Because just started to build stations, the volume of people is very small, need to stimulate flow. Some shopping malls at the expense of the site to open a big promotion. Induced line price conflict, the formation of bad price of vicious competition, while the commodity brand itself the biggest damage. Therefore will encounter the total problem: for example, and when the online sales volume is bound to affect the offline sales, and how to solve the online sales surge replenishment, so that the continuous supply of goods. Facing the difficulty needs one one to eliminate, the coordination good line under on-line relations:

1) do a good job of the line below the division, excluding line prices under the direct comparison. can choose to sell in batches, so that the line under the offline respectively to avoid the impact on their respective. At the same time, mining a variety of sales channels, to lead consumers to price the most intuitive attention.

2 The formation of line under the favorable promotion. We know that the price of the line is more favorable than the line, the corresponding sales will be greater. With the eye-catching advertising on the line, seize the opportunity of limited promotions to stimulate the offline user's desire to buy, but also to enhance the brand's visibility, is online for the benefit of the offline promotion. Said advertising, online advertising after the data analysis, can further promote the accurate positioning of offline advertising.

Analysis of the above difficulties, I have just started to do business shopping mall is not easy, both understand the technology and marketing, market sales have sufficient preparation, after all, can develop imaging domestic major mall needs several years of grinding. For those who want to start their own business, special need to rely on the actual combat to precipitate the ability to seize opportunities, in the process may not earn a penny. But in any case, the initial stage of entrepreneurship needs to adjust the mentality, be fully prepared to meet the various difficulties that may be faced. This article is provided by http://kanjia.com, welcome to reprint, please keep the link, thank you.