Business ideas and departmental settings for business-to-business websites

Industry Business-to-business Website Simple Understanding is an industry's business docking platform, to help enterprises find quality suppliers, to help manufacturers sell their products, mainly to solve the industry chain information asymmetry problem.

The core of the
business-to-business Web site is how to get these member companies to sell their products to make money so that member companies will be willing to buy a website member. The entire operation of the site is around this core, the above is a simple department configuration, different enterprises according to the size of the department can be further refined.


first to make clear that the site's users only two, one is a supplier, a buyer, as a different industry chain sometimes suppliers will become buyers, the site charges are mainly suppliers, the number of buyers and quality is to attract suppliers to the core point of the site.





editorial board as a business-to-business website platform, the most ideal must be the Supplier initiative to send products, buyers take the initiative to find suppliers, but at the beginning of the operation this is not possible, so must be the editor to assist suppliers to release products, When the initial payment provider less time editor also need to actively help the supplier set up a free account release products, while the editor will also undertake a part of the site to promote the work, because the content of the site directly affect the site in the search engine performance, so editors need to have a certain degree of SEO knowledge, In the release of content to have the concept of keywords, while trying to find some of the Internet exclusive content, and regularly have some original content, but also need to be based on different festivals or a certain industry peak season to plan some of the online docking of the special channel;

The main KPI indexes of
editorial department include: Reprint industry news, set up supplier account release product, original industry news, plan online topic


Marketing Department is responsible for website traffic promotion and brand promotion, the current business-to-business Web site with more than the search engine marketing (including SEO, SEM), mail marketing, news PR marketing, conference marketing, offline exhibitions, traditional newspaper outdoor advertising, industry periodical magazine ads, Different platforms according to the capital strength in order to select the focus of the promotion way, marketing department's core goal should be to help sales expand business, promote traffic and brand purpose is to promote sales,

The main KPI indexes of
market include: Website traffic, brand awareness (according to Baidu Index, Baidu News search volume), the number of meetings held (mainly sales promotion, customer-oriented), promote sales


Sales Department of the evaluation of the most simple is sales, order volume, in order to complete the sales can quantify a number of detailed indicators, such as telephone customer volume, visit the number of customers, preferably a customer management system, in addition to the majority of Business-to-business website telemarketing, you can consider the establishment of telemarketing team KPI: Sales


Operations Department of different business-to-business sites called different, the department's main responsibility is to help pay members to achieve business docking, is a cost department, but can directly improve the continuation rate and Word-of-mouth transmission, but also to help the sales department of the old customers two sales, while giving marketing department to provide promotional materials, The main job is to find a lot of buyers.

The main KPI indexes of the
market include: Looking for the various trades ' buyers and the turnover





above is only a personal view of the production test, not the same industry characteristics or according to the characteristics of the industry to operate, the site operation of the core points to make it easier to understand, and do the platform will always face a "chicken or egg first" problem, So the sales department and the market and the Operation department should understand each other more than one another, instead of complaining about each other, not giving too much support, only when the user reaches a certain scale will enter a virtuous cycle, this cycle personally think that it will take at least a year. (Text/Jia Lun Starter: it teahouse community)