Business Ideas for business-to-business websites (technical articles)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Bring up the operation of Business-to-business website, many webmaster will suck a cool breath, face a huge comprehensive system, sometimes really feel very dazed. Xiao Bian also has a deep sympathy for this. However, as a webmaster, you need to have a firm confidence and strong morale, in the face of the most difficult to operate the website of the Business-to-business Web site also to integrate ideas, 1.1 analysis of it, become a helm, let it in the ocean of the Internet sailing. Today, small knitting simple from the technical operation of the summary of some practical experience, take out to share.

A concise and clear title

1. Homepage title. For the ordinary enterprise website, we usually put the keyword on the title, can let the keyword better get weight, achieve the goal of fast promotion ranking. However, the operation of the Business-to-business website is to optimize the whole station, need strong content to support, the title can set the brand name of the site, or with some more official language, such as: "Name + to create a comprehensive E-commerce platform for the real economic services." "" Name + the largest purchase trading wholesale platform. "And so on, of course, the small series listed two are more common rhetoric, I believe that the majority of the webmaster will have a deeper level of creativity."

2. Inside page title. Each page will be assigned a different mission, the main sections of the Business-to-business site and sub columns need to have a corresponding title. Typically, business-to-business sites have many navigation bars, as needed, for example: Registration center, buy, supply information, Enterprise Library, product library, news information, and so on, general title writing are: Column name (or the extension of column name) + site name, of course, can make a new writing, however, The title of the inner page is best able to appear with the name of the site.

Ii. the description of the extension of the topic

The description here will have a home page description and an internal description. And no matter what kind of description of the writing is around the subject of the title of the main idea, make the maximum extension. In the writing title, do not do simple keyword piling, but as far as possible to make an objective discussion, to guide users to continue to browse interest.

Third, the setting of the key words.

Keyword layout for each page. The main words of the homepage are basically: business-to-business website, trade platform, wholesale platform and so on. The inner page of the key words around the page to set the theme, to carry out the appropriate extension, to achieve streamlining, there is strength. Very straightforward to tell the search engine this page specific features.

Third, page design

1. Overall style. Many webmasters will say that the world's business-to-business Web site is almost the same structure, it is true. Business-to-business Web site as a very strong business information site, you need a more solemn layout, will not use some full of romantic color or appear not prudent layout, that will lose the momentum of business-to-business websites. Small series that do not need to do the Web site background program development, can be in the existing Business-to-business site template on the basis of the improvement, for the layout redesign, so that the overall site to present a solemn atmosphere.

2. Navigation bar design. To have a clear navigation settings, such as corporate library, product library, buy, supply, this is the user to enter the site's most concerned about the place, these four columns is indispensable. Specific navigation settings can use their own thinking, in line with the overall layout of the site, the appropriate placement.

3. Register the page. This is a very important step. Need to put the registration page in a very conspicuous position, can be appropriate to aggravate the color, because the Business-to-business Web site is mainly relying on the majority of vendors to be able to have its survival value. If the user entered the site incredibly can not find the registered page, it can be imagined what kind of tragedy. After the user entered the registration page, there will be some certification or guide the user registered members, upload the company profile, release purchase or supply information function, for this level, the need for a phased user guide, each retaining a user, let the site to a successful step forward.

4. Inner page design. Each page should highlight their own content, from the user experience point of view, so that the level becomes clear, so that users can easily find the information he needs or interest.

Iv. Content Construction

When all is possessed, it is necessary to carry out the main content construction. A lot of webmaster in doing business-to-business websites like collecting, and said that are some enterprise information, product information, can not be original. In the content of the king today, especially the Business-to-business Web site, each company information, each day product information, can be converted into valuable traffic, why not to run it with heart? Although this information seems to be the same, but in the specific implementation, still can write a relatively high-quality article. Can be summed up in their own language on the basis of the original, and the appropriate modification, you can make the original pale content become readable. is not impossible, just a little trouble some, if the fear of trouble will not go to the original, then, the next collection will become a more difficult question, which is more important than the light, I believe can be analyzed.

Five, outside the chain construction.

After the recent adjustment of Baidu, the proportion of the external chain has been significantly reduced, but the quality of the chain is still the best business-to-business website optimization. For example, in the A5 webmaster online contribution can play a very good role, you can make spiders more frequent visit your website. Webmaster Friends will say that the common corporate web site needs outside the chain, business-to-business sites do not need it. In fact, this is a misunderstanding, business-to-business Web site is also from small to grow, but also need external links to the moisture can be more robust growth.

The initial settings of the navigation bar and all levels of subpages.

This is a more important place, many of the Business-to-business Web site on the line has a powerful function, almost all of the major columns, in fact, this is not the best way, not only waste of manpower, but also a waste of time. Early can be set less, wait until the site into the normal development track, and then make appropriate additions. Some webmaster friends will say, late add column, will be search engines do not like. As long as you think about it will know that in the overall layout does not move the case, increased a large number of spiders can be crawled content, not only will not be left out, but will get the green.

Combined with the above six points, a business-to-business website can set sail, in the way forward, will always undergo many hardships, but, do not experience the wind and rain how to see the Rainbow, I believe in the efforts of the webmaster, will be able to customer service difficulties, sailing to the other side of success.

Small series of the ability to express limited, there will be a lot of places to say, but also hope that the vast number of webmaster friends can give advice. Recently, small set to start on a local business-to-business web site operation, Xiaoshan Market Network http://www.51xssc.com, hope that through their own efforts, in the A5 webmaster online contributions, can let the website get a smooth development. Thank you!