Business logic in the era of scene-based application

June 23, SARFT issued a notice to request the closure of the Internet set-top box services, music, millet, Baidu and so the brunt. In the process of Internet, intelligent set-top box has become an important carrier of scene-type application, which occupies an important position in seizing the entrance of family living room.

Characteristics of Scenario Application

Scenario application mainly refers to the business logic and technical support that can satisfy the individual demand according to user's behavior pattern and requirement characteristic under different scenes. A few key factors in scenario application are user, hardware, business model and service, user is the demand subject, hardware is the demand of different scene, the business model is connecting users, the demand bridge, the service increases the user's satisfaction degree.

Compared with other business logic, scenario application pays more attention to the relationship between human and environment. According to the different environment to divide the scene, and combined with the user behavior in this scene, we have basically finished the scene type classification, in the modern social structure, the basic scene mainly divides into three kinds namely family, business (business concept bigger, Covers the office, learning, social, entertainment, consumption and many other areas and mobile. Of course, these three scenes are not isolated from each other, the intersection of each other is inevitable, human and social complexity directly determines the scene can not form a clear boundary. The family scene in the behavior more can reflect the family style life breath, with privacy and randomness; Business scene generally has many rules, people's behavior is also relatively logical; mobility is a state between two other scenarios, emphasizing dynamic behavior outside of home and office space.

The scope of scenario application can be extended infinitely, commercial or non-commercial behavior can be explained and applied in this system, in which we explore the Internet, especially the scenario application based on the logic of E-commerce business model.

Scenario-Type Commercial applications

Different scenarios create different business needs, and meeting the needs of users is the most basic requirement of business value. Three scenarios under different requirements, so the corresponding service and hardware support There is a big difference, and the electronic business relies on the Internet mode of retail innovation can meet the needs of the various scenarios.

In a family scenario, the family as the unit of the user attribute determines its demand is more around the life, and the corresponding hardware is also diversified, but mainly PC, TV, mobile intelligent terminals, in the context of social environment changes, the PC, the traditional TV application is declining trend, By intelligent-derived smart TV, smart box, smart router, such as family terminals are emerging, so many internet companies will be living room as I come to an important entrance, have laid down the hardware facilities, the participation of enterprises are no lack of Baidu, Alibaba, music, millet and other top internet companies. Traditional TV is a passive type for users, smart TV combines the functions of PC and TV, which is equivalent to reducing the use of tools, while watching TV also through the built-in app or Web page to complete the previous on the PC to complete the shopping behavior, and more importantly, through the TV and other intelligent terminals can be built into "content ", for example, the mode of the video Super TV is the way of the TV service fee, the future will become a kind of diversification choice, TV as the important carrier of video will occupy a very important position." In the family scene, shopping depends on the terminal to integrate, E-commerce and video collection will bring a broader market space.

Business scene, PC is still the terminal use of the main body, and the current E-commerce application of the same major way; Mobile interconnection is the most fiery concept after 2012; in three scenarios, the mobile end of the market is the first stage of development of the part, with the pace of social life, people "on the road" more time, How to use this time to become a concern of many people. In this scenario, people are relatively free, demand is also based on the individual, so a variety of characteristics; hand-held intelligent devices such as mobile phones, pad and so on is the key factor in this scenario, around the demand for a variety of shopping, learning, finance and other types of services, app has become a necessary service for all businesses. Relying on mobile phones, apps, mobile networks, these three key factors can be "on the road" to achieve a variety of business activities, for the electric business, the mobile end of the shopping market is basically formed, the future contention is mainly in the mobile end of the entrance; In addition, the characteristics of the mobile end determines that it cannot be realized immediately That is to say, users can experience virtual business on the spot, but there is a time lag between physical shopping and so on, and service becomes the key factor to bring user loyalty. In the existing mode, the electrical business can not realize the consumer in the mobile end of a single after the arrival of a place to obtain goods immediately, so the birth of the O2O model, of course, O2O business behavior more complex, mobile shopping behavior is only an important category of O2O. O2O mode, online and offline integration, so that the line carries the delivery, distribution terminal role, in the future, people can complete all kinds of business behavior anytime, anywhere. The implementation of two-dimensional code and other technical methods also reduces the difficulty of this model.

Around different scenes, business behavior changes at all times, the key factor in different scenarios is the focus of competition, for example, the music is to seize the family scene under the television service, Jingdong chasing is the electrical business in various scenarios of the application and services, scene-style division, can make businesses more clearly understand their role in business behavior, To a certain point in the commercial chain as a breakthrough, and then become an indispensable link in the whole chain.

Micro-signal: Zhang Jianseng