Business Micro-blog Operation Law-time

Research Notes

Compare the time distribution of the Enterprise's Bo with the time distribution of the user's feedback, and provide suggestions for the enterprise to allocate the resources better.

In order to eliminate the impact of fan size on the number of feedback, using the forwarding rate and comment rate instead of forwarding volume and comment amount
Forwarding rate = Number of forwarded per account/number of Fans
Comment rate = number of comments per account/number of Fans
Data acquisition Method:
Total sample size of enterprise: 120+
Sample quantity of each industry: 40~60
Data acquisition Range: 2 months

The general law of publishing information of Sina Weibo enterprise

Companies favor Monday, but users are more active in Wednesday and Thursday

Monday, Tuesday lukewarm response: Users are often faced with greater work pressure, psychological stress period, the company's micro-blog feedback is not very positive.
Wednesday, Thursday Mutual Focus: the user into a week of stable period, on the micro-blog feedback enthusiasm has been significantly improved. But enterprises at present to the use of these two days is not enough, the proportion of Bo low.
Friday, Saturday, Sunday users more active: Users in the expectation of the weekend, relative to comment, more willing to make simple forwarding.

The time period after work day marketing value is big

Morning 9~11 Point, afternoon 2~3 point of mutual-resistance is not high: the enterprise is very concentrated, but at this time users are busy working, the parameter is not high.
At 18 o ' ~23 at night, the enthusiasm for user interaction is high: But the amount of content released by corporate microblogs is sharply reduced. 18 Point ~23 Point is the time period that enterprise can develop.

Take advantage of the odds and ends of weekend lunches and dinners

After the weekend lunch (1~2 point) and after dinner (5 points ~8 point) of the user interactive more active: These two time period user forwarding and comments are more positive;
After 11, the weekend rest is still late, and after 11, corporate microblogs can still get more user feedback.

The law of publishing information of official microblogging in educational enterprises

Education: Strengthening the use of high feedback intervals in Wednesday and Thursday

Wednesday, Thursday users more active: by the education enterprise audience characteristics, Wednesday, Thursday is active period.
Sunday, Monday user response Plain: Sunday users are facing the pressure to go to school or work, not education accounts for less mutual. And the busyness of the Monday also caused a low user's mutual compatibility

Education: Working days-late-night period utilization

During the day, but the interactive effect is not strong: education companies in particular preference in the daytime, especially the morning 9 and 2 o'clock in the afternoon just to work time, but by the user in the study or work, feedback effect is not good
17 Point ~23 User interaction Strong: After 17 o ' clock education microblogging audience after school or work, there is a strong desire to each other. But enterprises are less content, this time need to focus on the use.

Education: Weekend – 5 o'clock in the afternoon over developed 17-point release too concentrated, development transition

5 o'clock in the afternoon issued to focus, development over: Although 5 o'clock in the afternoon around the user feedback better, but the enterprise in the incident section of the issue of the focus, a single efficiency is not high.
The weekend interactive situation is more dispersed, night interaction is stronger: The weekend by the user rest time changes, and other reasons, the interaction is generally not very high and more dispersed. 14-point, 19-point and 21-point-2-point interaction is high and available for development.

The law of publishing information on the official microblog of internet shopping enterprises

Online shopping: Thursday is the prime time point

Thursday is strongest: users ' enthusiasm for online-shopping microblogs is particularly high in Thursday, probably spurred by the upcoming weekend.
Monday to Wednesday users are not active: suggested that enterprises in Thursday to do more marketing activity, the first half of the week to transfer the amount of Bo to the second half of the week

Online shopping: Weekday-midday online shopping information Get more attention

From 13 to 15, users are more concerned about the information released by the network: The lunch break is the time of the users ' leisure, and the information about the online shopping is more concerned.
10 to 11 points, users busy work to pay attention to online shopping information: Enterprise Hair microblogging center at 10 o'clock in the morning ~11 point, this time period users are often busy work, careless attention online shopping.

Online Shopping: Weekends – midday and nighttime peaks are yet to be developed

Midday interaction peaks advance to 12 o ' ~13 point: The midday weekend is also an interactive peak, but it appears earlier, between 12 and 1.
12 o'clock in the morning online shopping enthusiasm again ignited: 12 o'clock in the morning peak feedback volume also midday quite
Enterprises should grasp these two-time period: But these two peak period, the enterprise's hair micro bo quantity are low, potential to be developed

The law of the official micro-blog publishing information of Automobile enterprises

Auto: Thursday Marketing effect is particularly good

Thursday User response: The car company Weibo in Thursday feedback effect significantly higher than the other time of week.

Auto: Weekday – After 18-point input feedback efficient period

After 18 o'clock to enter the user feedback peak: Since 18 o'clock in the afternoon, the car enterprise's volume gradually reduced, and at this time the user's enthusiasm is coming into the peak of the day. Companies need to adjust the morning's volume to the afternoon and evening.
Car users maintain a high level of activity at night: from 18 to early morning there is a high degree of interoperability, which is not the same as other industries

Car: Weekend – Afternoon 6~8 point utilization is insufficient

Night 18 O ' 2 o'clock in the morning user feedback is higher: but the proportion of enterprises with low bo, feedback efficiency can be further mining.
Afternoon time can be used: 15 points ~17 Point users have good feedback is the weekend for the development of the time period, transfer the usual release pressure

The law of publishing information of local merchant Enterprises ' official micro-blog

Local merchants: Especially to the weekend marketing

The weekend is where local businesses need to be more focused on the time: Users have a strong demand for local merchant services over the weekend, so it is not in other industries that local merchant microblogs can get more feedback over the weekend, especially in Saturday.
The company's current awareness is weak: At present, enterprises are still more focused on working days. The value of the weekend needs to arouse the attention of local merchant enterprises.

Local merchants: Weekday-before and after work should be taken seriously

At night (17 points) The user's activity is very high: users in the evening will usually give local business enterprise microblogging more feedback, even after the early morning there are some mutual. Suggest to pay more attention to the evening marketing live.

Local merchants: Weekend – businesses should focus on each other after 7 points

After 19 o'clock in the evening, the user's mutual enthusiasm entered the peak, and lasted until 2 o'clock. Businesses should make better use of this time period.

The law of publishing information of financial Enterprises ' official microblogs

Finance: Tuesday and Thursday, respectively, are the peaks of commentary and forwarding

Financial enterprises at present, the distribution of the week between the more reasonable, basic and user behavior match.
The Tuesday and Thursday distributions are the peak of comments and forwarding: Businesses can transfer their Friday tweets to Thursday.

Finance: Weekday – 10 o'clock in the morning ~11 point users most active

10 o'clock in the morning ~11 point is the most user-focused time period, enterprises should pay attention to this period of update and maintenance
Financial enterprises can be the 9 o'clock in the morning and 3 o'clock in the afternoon to the appropriate extension of the BO, can better send users to participate in the interactive.

Finance: Weekend – 3 o'clock in the afternoon utilization is inadequate

Weekend Enterprise Bo concentrated in the morning, on the afternoon period, especially the use of 3 points.

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