Business must read: Diamond Booth production Cheats

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We all know that traffic is the key to the operation of the store, in peacetime most of the traffic involved, except natural search, the vast majority of businesses will choose such as Diamond Booth, the through train such as the pay flow tool. For drilling exhibitions, the level of material clicks directly affect the input-output ratio, is a point of great concern. Here are a series of tips on how to layout a drill from the material to the launch.

First, the material, usually the most attention is material creativity, visual impact and other factors. Often overlooked this one of the important links-the process, to high click on the need to establish a good flow, in the process is not smooth, no matter how we racked our brains to think of ideas, it is difficult to get high click of the material.

The correct flow chart of drill show:

People tend to ignore the "collect" and "improve" two pieces of content

About Collection Analysis

As the saying goes, "know each other, win," for the launch of understanding their own categories and related categories of the situation is critical, only to understand the market, analysis of successful cases, can be more effective to the high click of the road.

There are two ways to collect:

1, a Amoy to the official "Diamond Booth monthly excellent picture finishing", this document will be categorized according to the classification of the month to collect excellent material. Does not contain the click Data, but provides a high click of excellent material to appreciate.

2, by the shop designer or the operation collects the outstanding picture material daily.

Analysis method

On the analysis of the method, it is recommended to use two-column analysis, respectively, copy and visual dimensions to resolve the billboard. As shown in the picture, we draw 1-8 of women's category of material to analyze the top of the Youme banner can first ask Ah refined out, from "spring new" inferred that this is a typical Diven case, from "Princess Wind" and "European retro" inferred that this is the outline of the brand. Then from the visual start, look at this piece of material the largest number of features, the first is different from the market low saturation palette, in addition we can see the picture is in the shed to build scenes, with European-style furniture, to create a retro flavor. This concludes the first piece of material. Then look at the second piece, or from the copy start, can be sorted out promotions, discounts, many styles on the new. Look at the visual effects, a very simple product tile. We can continue to analyze the following advertising material according to the above method. Finally come to the top of the material of the copy and visual characteristics.

After analysis, can be classified according to visual effects. From the month view, can be roughly divided into "European and American Wind" "Korean Wind" "detail local", "Tile class." When we make, we can refer to its layout composition and shooting style. And then the copy to arrange, and finally according to the number of times, they classify, on the copy we can screen the most frequent, in the future planning can refer to this copy library, select the appropriate copy of their own. Simply put, then do the basic kind of copy, as long as the copy of the hot words in the library can be arranged together.

Design

Before the designer launches the design, ask yourself 3 questions:

1. Where to put it?

Billboards in different environments, need to make corresponding adjustments, so in addition to focus on the design itself, but also to see the impact of the environment on their own materials.

2.

For different promotional purposes, the material in the production of huge differences, such as pushing single, need to highlight the quality of products, sales records, etc., then the atmosphere and the scene is weak. If you play the brand, you do not have to use excessive violence of the promotional language, the need to put the brand image in the first place.

3. Where is the charm?

Directly ask the planning staff charm Point, can avoid a lot of trouble. Lest the expansion direction error cause redo.

Grasp the bright spot, at the end of the planning, planners should know the bright spot on the copy. For example, this new product style more, we can choose "500 new" copy, in the audit should focus on whether this point is a good embodiment.

Give designers three tips: "Ask first", "Think More", and "do it quickly." The performance of the product is more reflected in the shooting, such as a female model of a posture, the product of a little luster, these are more conducive to the billboard click, in the design can not continue to upgrade, it takes time to solve the shooting end of many problems.

For special size, such as small size, strip size of the material is also difficult to make. The adjustment method can be summed up as "fine, cut" two words, in a smaller area must be a certain simplification of text or visual information, such as the main title originally 7 words, need to shorten to 4 words, there are three levels of text, simplified to two levels or even a level. The previous main vision may have gradients, textures, strokes, and so on, which may be monochrome after streamlining. It is important to be willing to throw away the details of a large hierarchy.

Testing and improvement

In this link need from planning to design and put the department's full cooperation, if the link is not good, all work will be undone. Testing needs the operator and the designer to test the pilot's consideration, when the data feedback, combined with the data for rational analysis. For example, it is better for the operator to test the promotional copy and the emotional appeal copy from the copywriting perspective. The designer tests whether the user has more preference for cold tones banner in summer. Finally, the combination of data can be verified that the point has been confirmed. These results need to be documented as the core technology of the company's material production.

Landing and transformation

Overall divided into six major points, respectively, "click"-"Landing"-"diversion"-"deal"-"backflow"-"Landing":

The floor routine is divided into three categories, namely:

1, fall on the activity page

Suitable for a large number of categories, the designer does not have to consider the home page style, more free play in the zone, for the activities of the atmosphere rendering better.

2, landed on the home page

Suitable for the whole store promotion, widely used in large-scale activities.

3, fall on the single product page

Suitable for building explosive, flow directly import, conversion rate is the highest.

The principles that these pages need to be aware of at design time:

1) Hawking Unity

For the material picture and landing page design, as far as possible visual unity, such as the main color, background material, main products, models and so on, so that users feel inside and out is a. Do not have too much access inside and outside, resulting in users are attracted by a product, but the first screen in the store does not see a product, this will increase the rate of shop jump. If the shop itself has special characteristics, such as mascots, models, some kind of logo, should be in the material and shop prominent, increase the user's memory of the store. Such as: Luna, their model is always blocking the face, which of course, the impact of the aesthetic, but long-term such internal and external use, but became a logo. To see the face is Luna.

For copywriting, you can make subtle adjustments, such as a more violent discount on the material, and a more focused product on the landing page. or swap. In a word, visual unity is the bottom line, copy change is the essence. Visual continuity is more important than copywriting.

2) Rhythm

In music, people through the intensity and length of the change reflects the rhythm, in the page also contains this regular layout method, we through the area of too small, morphological changes and functional division, so that users more comfortable browsing the entire page. Can increase the stay time, but also can effectively import flow. -Like, the bad rhythm is reflected in the lack of change, such as-row 4 products,-a total of 8 rows, of which there is no banner interspersed, no other function of the division, products and products are not modified between the changes. These will give users a "sense of numbness", so that users can easily ignore the middle of the product and the focus will be better.

The more excellent page layout is shown in the picture. Usually the size of the area is divided, the most important information occupies the largest and most significant layout. The shapes are adjusted to the best fit for their performance according to the different characteristics of the product. Finally, the function should be done in the layout is not a single product, to ensure that the flow also to the category, to activities, etc., so that users choose more wide, not easy to produce fatigue.

In addition to the above three dimensions of the distinction, can also be made in the promotion of the pace. For example, according to a single category shop, the discount should be reduced from top to bottom. In each row of goods in the arrangement should have the intensity of the distinction, not too much unity, which will cause numbness. If a shop has no discount information at all, the user will feel that there is not enough atmosphere, conversion rate, skipping rate are affected. If a shop too much promotion will increase the pressure of customers. Therefore, the appropriate use of discounts, to make more changes, so that the browsing process has been the promotion of the stimulation will be better.

Shunt

Principle one: Open the door when the door is open

In the description of the page will often appear brand story, logistics description of such a plate, at this time we suggest not to flow to the relevant page, that is, do not give links, this can be more concentrated flow consumption of a single product. And in some need of customer service point and need appropriate open channel to allow customers to obtain the appropriate services.

Principle two: responsible for the guidance

We jump from the homepage to the Activity page or baby details, want to feel the consistency of the brand in every corner of the shop, so the store must have many pages on the shop, especially the advertising page landscaping. As far as possible do not appear to skip the death chain or the failure to decorate the page.

Summary

1 according to the different types of purposes to develop different methods of diversion

such as women's food category, suitable for the total to single way, cosmetics digital and other logical class needs to penetrate.

2 diversion should be prudent, each jump will bring attention to the transfer.

Simply put, every jump means hope, also means risk, a successful shop will be based on their own category, as far as possible in the shortest time to let customers order.

Turnover and return

Because the transaction involves too many factors, such as brand power, price, evaluation, product, etc., so do not do too much discussion. Want to have high conversion rate need to do a lot of meticulous work in the overall situation. About reflux, must be the most concerned about the point of advertising, many stores too much attention to single input and output, and ignore the aftermath, resulting in flow does not turn back, do not turn back the flow is equal to the white burning money, or even because of a failed shopping experience, destroyed the entire brand in the user's heart image.

When studying the Backflow master, please pay attention to the secret in the parcel, as shown above, is the first time to buy a product package, the interior of a lot of cards and gifts in its official shops can not find the source, light to see the page is not learned, gifts and all kinds of cards are completely another world, to the user a great surprise, this is the internal strength of reflux, We can try to buy more competitors products, and even experience some return process, in which to feel the full strength of the peer, unexpectedly and upgrade themselves. This article by learning Amoy Net http://www.xuetaola.com/original submission, reprint please specify the author copyright information, thank you!