Business network marketing skills

Compared with traditional marketing, network marketing has the characteristics of small investment, quick returns and large returns. In the process of development, enterprises can make use of the Internet to launch a brand new network marketing model and promote their own products and services. Here I introduce some of the methods and techniques of enterprise network marketing.

1, corporate marketing network blog marketing

The Web2.0 concept represented by the blog has very good interaction and communication, which is very beneficial to the participation and creativity of netizens. Enterprises can also conduct internal and external communications through internal and external business blogs to achieve the effect of enhancing customer relationships and improving business activities.

Business blogs should be designed with the release of rules and guidelines from the very beginning, including the inability to reveal confidential information, the inability to post information that could jeopardize the company's reputation, and the like, to reduce the potential for corporate blogging.

Enterprise blog's network marketing value is mainly reflected in several aspects: can directly bring potential users for users to access information through the search engine provides the opportunity to easily increase the number of corporate website links, blog is the ideal brand to establish the authority of the ideal website One of the ways. Enterprises and Sina, Sohu, Netease and other portals to open their own business in their portal blog, but also to establish an authoritative website brand one of the ideal way.

2, corporate network marketing free software marketing

One of the most important ways for enterprises to promote their products is to launch a free software. Internet users are willing to download and use free software. They are also willing to spread and share the experience of using free software. If an enterprise Pre-free software through the way, access to a large number of users, then you can tap all kinds of ways to the commercial value of these users to achieve enterprise sales of paid software.

The best free software to do Google, Google has a full range of free software, well-known free software include: Gmail, Google Earth, Google pinyin, etc. In Gmail free software, can only use Google's domain name, corporate users want With Gmail, you'll need a paid Google Apps enterprise suite. By the same token, Google Earth itself is free, but to use high-definition print or import data, then use the paid professional version.

If companies do not have free software and corresponding billing software, it can still use free software for marketing, such as Google Pinyin input method example, the software is free, there is no paid version, but Google Pinyin will be bundled Google Toolbar, also tied Set Google search, the latest version of Google Earth also bundled "Google Software Featured Manager", so popular free software to promote their own core or pay products.

3, corporate network marketing network advertising marketing

With products such as Google Adwords and Baidu promotion, businesses can expand their sales of traditional software online, for example by searching for keywords in an industry issue, by displaying business-related solutions and products in search results, or in some well-known blogs or websites Do content-related targeted advertising, will be interested in these content users to the enterprise-related product pages, but also can achieve low-cost Internet marketing. ROI (Return on Investment) can be high if ads are well-optimized and the budget is well-distributed.

4, community promotion methods

In some well-known community to engage in some activities, the formation of online and offline interaction, scheduled online meetings or offline promotion meetings, to encourage blog writing, etc., can be in the community and SNS promotion of enterprise products.

Large enterprises in the network is not much superior to small and medium-sized enterprises, and tend to ignore the role of network marketing, many businesses do not even understand this marketing method of network marketing, compared to traditional media, network marketing advantages are obvious. Its low cost, wide audience and high privacy are the advantages of Internet marketing. Enterprises must develop their own blue ocean and take the necessary measures to achieve low-cost marketing. In the new economic situation, who can grasp the pulse of Internet marketing, who can win the first chance.