Business Online Marketing Classic case-Beautiful Eden

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Some time ago to help friends do a network marketing promotion project, mainly for cosmetics brand E-commerce site: Meilieasy.com beautiful Eden to promote and network marketing ·

First, analyze the feasibility

E-commerce is divided into many categories, this time the customer's business form is mainly direct sales, that is, the form of consumer directly facing consumers. So the amount of arrival and accuracy is the key to this marketing.

1, choose the Promotion channel A: Advertising cooperation database marketing media advertising data collection and mass

2, the choice of cooperation channels A: Tao Xu net good doctor billion Teng network 55BBS trial Network

3, analysis of business processes A: The analysis results show that the business process more than a necessary link, to simplify.

Second, the Promotion effect analysis

Yahoo Statistics Although the function is almost, but exquisite can use

As shown in the picture: since the 2008.07.05 promotion, the effect has shown an upward trend. IP PV UV three indicators significantly improved. Most importantly, registered users and consumer spending has also been greatly improved. It shows that the popularization effect is very significant.

Except in SEO keyword aspect, the effect is not good enough outside. is basically to target direction of promotion and optimization.

Iii. sustained and steady growth in the long term

I have always believed that "let the customer take the initiative to find you" this view, in addition to maximize the optimization of the site, is to use the force of the media to assist the promotion. Occasionally do the database marketing, so that products have a certain magnetism, you can do some dazzling activities to truly grasp the consumer. It's not the key to making data, it's the truth to actually turn the data into business volumes, and I believe that both internal and external promotion are already on the same track when piles of orders pile up.

Although the analysis process seems simple, this article is simpler, but the difficulty and philosophy of which who can understand and know.

(original article, Eric First, reproduced please specify the source: Zhou Sheng 1teng.com billion teng technology)