Business opportunities: Women's small jewelry industry good gold

The author: Yang Lin said that women's money is good, because women always try to look for more beautiful, more fashionable ornaments to dress themselves, the development of the jewelry industry is illustrated by this. Jewelry industry is from the jewelry, crafts gift industry separated out, a comprehensive formation of a new industries. From the day it was produced, it has been a hot spot for women's consumption. It is precisely because of the increasing female market, all kinds of jewelry shop springing up. But with the increase in jewelry stores, jewelry shop competition will become increasingly fierce, individual management, distribution fragmented because of the lack of competition to survive, will eventually go to join the chain, the overall distribution of the road. What is the difference between domestic and foreign jewelry industry? What is the status quo of China's jewelry industry? How will the jewelry industry develop? What should be noticed by the practitioners of the ornament industry? The following will be answered. Domestic and foreign market comparison of jewelry industry at home and abroad there is a big difference: in developed countries, jewelry industry because of the early development, has gradually become mature. In these countries, from production to sales have formed a complete system. The author because the work study relations, has visited many countries, walks in the street, you may discover each kind of grade jewelry store, the sale spot; The store is full of various styles, various levels of products, fully meet the growing needs of consumers. In mainland China, the industry is still in its early stages of development. 2000 ago, China has not yet formed a true sense of the jewelry industry. At that time, jewelry is only a companion furniture industry, gift industry, flowers, bedding and other products ancillary sales. As China's economy continues to warm up and jewelry consumption is increasing, China has its own jewelry industry. With the rapid development of market economy, Chinese women's life taste, quality of life, is taking place in a qualitative leap, women's demand for jewelry is increasing, there is a deeper understanding of fashion, they continue to pursue personality and charm, more advocating culture and amorous feelings. Under such circumstances, China's female jewelry industry has great development value. The status of China's jewelry industry refers to the status of jewelry industry, in China's 1.3 billion people, of which more than 600 million are women, according to each 10 people have a piece of jewelry calculation, it will take 60 million pieces, which means a huge market space. In view of this situation, in recent years, the jewelry store quickly multiply, occupy the streets quickly. Like the international famous jewelry chain brand Joyce Jewelry is also the opportunity to seize the Chinese market, only to be able to develop rapidly in mainland China. But the emergence of a new industry, on the one hand, contains a lot of development potential, but also means that there are many problems with it. Because the jewelry industry has been a relatively fragmented business situation, the industry is increasingly fierce competition, small jewelry shop lack of standardized operation, often not enough size, rich varieties and eye-catching appearance image. This kind of self-employed small jewelry shop costs higher, less goods, more lack of fashion forefront of the product line, so the vitality is weak. Have a national network of manufacturers very few, can set up their own offices for market developmentis rare. These problems will have a huge binding effect on the jewelry industry, China's jewelry industry to develop must solve these problems. The future development trend of China's jewelry industry fashion jewelry has a huge space for development, mainly because it can firmly grasp the beauty of women, the pursuit of fashion and easy to change psychology. Take Joyce Jewelry As an example, in recent hundred years, the world has undergone a lot of changes, people's aesthetic concept has also been changing, but the reputation of Zhuo Joyce Jewelry has remained unparalleled charm. By the rich legendary color and elegant design style, Joyce Jewelry gradually developed into a fashion classic. Joyce Brand outstanding designers have a keen sense of fashion, they rely on the Joyce of this classic brand understanding, their own imagination and creativity, design a variety of refreshing leading the trend of products, the common shape of the classic image of Joyce. In London, Milan, Tokyo, Seoul, New York and Paris Fashion Circle, Joyce Jewelry is very famous, she as a global leader in fashion, in the international jewelry market occupies a pivotal position. Joyce Jewelry is the flagship of the female jewelry "card", according to Joyce Jewelry "support entrepreneurship, a large brand low threshold access" and "Integrated Shop integration output" strategy, open a small jewelry store Joey only need 30,000 yuan of investment, gross profit margin is more than 50%, and can get Joyce Jewelry headquarters of the whole process support, It's not hard to explain why the Joyce jewelry chain has become one of the first priorities for entrepreneurs. From the development of China's jewelry industry, although the current jewelry industry has such or such a problem, but in general, in a stable, healthy, rapid development stage, with the sustained rapid growth of the national economy and people's material and cultural living standards continue to improve, the jewelry industry will be a greater step forward development. According to the development of jewelry industry, jewelry has the following basic development trend: The variety of jewelry is increasingly rich. Joyce through the introduction of a number of series of products covered female headdress, waist decoration, back decoration, chest ornaments, earrings, foot decorations and other major areas of the product, effectively enhance the competitiveness, the reaction of people no longer satisfied with the past monotonous varieties, but by jewelry development hand ornaments, foot ornaments, chest ornaments, ornaments and so on, more pursuit of life in all aspects of the same match. The trend of ornament is becoming more and more obvious. Joyce focus on the hot topic of the market to constantly introduce new trends to get the market hot, fully reflects the enterprise should attach importance to the jewelry trend of grasp and lead, only in this way can set off a wave of fashion frenzy. The specific meaning of the ornament is gradually enhanced. With the increasing importance of festivals and personal anniversaries and the symbolic development of interpersonal relationships, the demand for jewelry and the frequency of purchase increased dramatically, and those associated with symbols represented by constellations and lovers were more favored by consumers. This trend of the jewelry market is very good, such as Joyce Jewelry Shop is good at making full use of the various holidays, the introduction of different promotional activities to promote sales performance. China's jewelry industry needs to solve the problemAlthough the jewelry industry in the future has a good momentum of development, but China's jewelry industry there are still some deep problems to be solved: such as the construction of brand-name enterprises, scale enterprises. At present, a considerable part of the Chinese mainland enterprises in the stage of hand-workshop, the quality of workers is not high, low technical content, creative ability, basically imitation-oriented, lack of development potential. Therefore, in order to protect the development of jewelry industry, the first task is to create China's own jewelry brand and a higher level of production of jewelry production enterprises and the introduction of some such as Joyce jewelry such an international brand, bringing advanced operational management experience. As a result of the sustained and rapid development of China's national economy, the jewelry industry to create a golden opportunity for development, fashion, personalized jewelry is increasingly popular. From the development of the whole jewelry industry, the development of jewelry industry is full, the development potential of a huge, for today's Chinese market to join the entrepreneurial people to provide a very good market opportunities. At the same time, in order to promote the jewelry industry faster and better development, but also the lack of jewelry industry to further improve, through effective, orderly, fair competition to promote the development of the entire jewelry industry.