Business planning and assessment reports on cross-regional Web sites

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I now operate a site is cross-regional, is a positioning of the four provinces of the common portal site, called Four provinces nine party website I operated for more than six months, and have a lot of ideas to communicate with you. Common progress.

1. First of all, we set up a website to have their own positioning and connotation. Identify the group you are targeting so that you have potential customers. Nine parties in the four provinces are facing users in four provinces, with more than 200 million people. Some people will ask, the face of many will certainly be useful. I do the whole country and even the whole world, there are billions of people, is it useful? Here, he ignores the features. You want to start now to catch up with Tencent, Sina, Sohu, and so well-known major stations, it is impossible, because you are late, early born a few years to understand the network almost. So positioning and content is particularly important for a website. Positioning to have characteristics, the connotation should be unique and rich. Here I would like to cite the example of my website for your reference:

www.439f.com, "439f" namely "four provinces nine square" homophonic.

Four provinces refer to: Zhejiang, Fujian, Jiangxi, Anhui

The broad sense of the four provinces refers to: the four-directional provinces, referring to the surrounding provinces.

Nine party refers to: Central and all the general name. From "Seven Excitation" poem: "Love Bud Liuhe, Germany Xuan nine side." ”

The purpose of the four provincial nine-party forum: to provide a professional platform for the four province netizens to debate, display and exchange.

2. The establishment of a number of regional Web site features such as news Center, featured site navigation ..., these are a certain targeted and practical value of high, and the main station, complement each other. I it, also for example: I set up a four provincial news center, four provincial web site navigation. Because of targeted, specifically for the four provincial users of the design of the column, four provincial site navigation than hao123 360 of the Web site navigation more convenient for users of four provinces. Four provinces News center put the news of the four provinces together, lest four provinces of netizens want to know the news of four provinces, need a news portal to see, now concentrated, read more convenient, a stop to solve all the problems. Other special columns need to think more, I believe I can set a better column out.

3. As regional Web sites do not easily hold the same city activities, there are only a large number of online activities. The specifics are what I'm going to say about the earnings review.

When I evaluated the website, I divided the website into three periods.

Pre-content Enrichment period

Target: IP 1000 post Number 1000

Operation Specific Way:

1. Enrich content, focus on the original content of four provinces. To guide the atmosphere of debate, there is debate on the forum only vitality.

2. We have to actively guide members to post, we can use the forum to get the money to auction or seconds to kill gifts. Gifts must be of value and attractiveness, gifts can be purchased by ourselves, can also be sponsored by businesses.

3. We try to establish a network pedestrian street, by the merchants themselves in the four provinces nine parties free to open shops, upload their own goods for display and purchase. The formation of a preliminary e-commerce online shopping atmosphere.

How to Profit:

1. Advertising: Put Google ads and local ads. This is the biggest part of the income.

2. The auction search in the merchant shop. In short. Users search for a certain commodity through the station, pay the merchant's goods on the row front, so that the effect of the display and the probability of purchase greatly enhanced.

3. Taobao rebate: A user through the site to Taobao to buy goods, Taobao will return a part of the Commission. See the specific operation of this site top posts.

Cost Budget:

Expenditure: space, domain name, maintenance costs total 2500 yuan per year.

Income: Advertising fee of 200 yuan per month, about 2400 yuan a year

Bidding ranking fee: This fee is less than income and is a pilot phase

Taobao rebate: The estimated annual income is 300 yuan.

Total income: 2700 RMB

Total: Annual profit is about 200, which is the best result. We must work hard to make ends meet.

Medium-term-brand shaping period

Goal: Post number 3000 IP 4000

Operation Specific Way:

The previous operation must be sustained, so as to have better results. But we add a few more to achieve greater development.

1. Recruit four provinces in charge of each one, is mainly able to guide the four provinces to participate in a large number of netizens to four provinces nine parties in the discussion, this to the responsible person has certain requirements, it must be in the local netizens have a certain prestige and guidance.

2. Recruit two editors, mainly responsible for the four provinces of tourism, food content to build. Strive to create two boutique and feature channels.

3. Open their own shopping malls, mainly engaged in four provincial characteristics of goods, such as tea, rice cakes and other high-grade commodities. It does not recruit any employees on the basis of the small upfront turnover.

4. Irregular organization of small activities and friends of each other tourism activities.

How to Profit:

1. The main way of profit in the early period is basically unchanged.

2. Through the four provincial mall specialty operation

Cost Budget:

Spending：

1. Space, domain name, maintenance cost 3500 yuan

2. Total 6 persons in charge and editorial, 400 yuan per month for salary and 28800 yuan a year

3. The Website Technology Art designer does not need to recruit the fixed personnel, when we need, again pays to ask the technical personnel to help, because the demand is not very big, therefore does not need to increase the expense to raise the idler.

Income：

1. Advertising is still a big head. 2000 Yuan a month, approximately 24000 yuan a year

2. Four province Mall profit is approximately 5000 yuan.

3. Taobao shopping rebate 4000 yuan

4. Bidding rankings are still not bullish. Estimated income of 100 yuan

Total expenditure: 32500 RMB

Total revenue: 33100 RMB

Total annual profit of 600 yuan, which is conservative estimates, the profit model can be appropriately increased. But the third item is still being considered, so profitability needs to be enhanced.

Late--high-speed development period

Goal: Post 10000 IP 20000

Operation Specific Way:

1. Continue to undertake medium-term development planning and mode, basically unchanged.

2. Set up our own travel agency, make full use of our website a large number of user resources, vigorously carry out travel business.

Cost Budget:

Spending：

1. Space, domain name, maintenance costs of 10000 yuan a year

2. The person in charge and editorial salary is unchanged, total 28800 yuan

3. Mall and Travel agency staff independent expenditure, the proposed implementation of the contracting contract, only contracted the right to operate, ownership is still four province nine parties. We are in charge of supervision.

Income：

1. Advertising revenue of 10000 yuan per month, annual income of 120,000 yuan.

2. Mall and travel agency contracted for 10,000 yuan and 30,000 yuan respectively, the total 40,000 yuan

3. Taobao rebate 10,000 Yuan

4. Bidding ranking through the maturity of the mall, online shopping atmosphere is very good, can receive 10,000 yuan.

Total expenditure: 40,000 RMB

Total revenue: 180,000-200,000

Total annual profit of about 150,000

Note: If the upfront funds are more abundant, you can go directly to the medium-term and reduce the time of the interim period.

It is estimated that it will take at least 5 years to reach the late stage of high development. So we must be prepared and full of patience to succeed. The data appearing in this article is subject to the actual situation. If you have other questions, you can discuss them together. The article is wrong, everybody haihan. Four provinces nine party original first, reprint please reserve. If deleted, must investigate the legal responsibility!