Business promotion strategy of domestic SMEs

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1. See Media campaigns

On the large business-to-business platform, whether it is in the domestic and foreign collection of information in the Wuyi has a lot of media to carry out and publicize, the first is the implementation of the divergent business-to-business platform, so we can analyze the implementation of the exposed Business-to-business platform, trends, and planning strength, When we choose each of the business-to-business sites can be focused on the analysis of the site.

2. See website data

Looking at the site data here is primarily to look at a site from several aspects, primarily for the site's search engine related to some data.

A, the PR value of the website

B, website World ranking

C, the Web site in the search engine included

From the above points can be a brief view of the fundamental situation of a website, for example, when we see a business-to-business platform PR of 7, then the world ranked in 100, then we can very naturally see the site's world of value and concern, through these basic data we can wipe out a lot of dross no value of the site.

3. Looking at groups

There are two types of flat in the user group,

1, the product group classification, we first of all is to my website as well as my website user group localization, so the early stage positioning is very important, special is aimed at my product implementation, if we are not clear positioning so even if the investment in more money can be value is not very high, we need to select the product is very relevant , for example, a lot of comprehensive business-to-business Web site, seems to be very good, but because of the specific rather than professional for some sort of product to do, then can and a Web site almost business business-to-business to look more valuable, but the practice situation is not so, So what we need to investigate is whether the time we choose to business-to-business is very relevant to the product I have, then the 2nd is whether the user group can be surrounded by the implementation, for example, you are plastic machinery, then when your information released to the plastic products in the time, in fact, many people seem to be irrelevant, because one is mechanical , one is finished, of course, these two types are the main one is the relationship between the customer, in fact, the integration of the implementation of the results is very good, of course, the current many business-to-business audit is very ferocious, so we have to do some thinking.

2, the user group classification, this point in the domestic is fundamentally difficult is not very big, then on the foreign trade of the choice of the Business-to-business Web site is a key, especially for our products to do, then we must think about the situation of our products, our business situation, And our website can be suitable for the implementation of foreign trade marketing, for example, your product is appropriate to carry out the implementation of China so we will be thinking about our products for the user's country to rectify, and then the country's business-to-business platform for the integration of capital implementation, And then when we choose the platform we have to think about is to choose a business-to-business platform may be the time of the pay platform then the platform can be suitable for me to do the above user group distribution situation is how, these dispersed user groups are scattered in which industries, The site's international implementation and development status is above, then from these local can see a site is in the value of where we choose.

3. See the Supplier

The status of a website supplier also represents the real value of a website, including the distribution of web site suppliers, the number of suppliers, the level of the supplier's lively and so on, that is, after the implementation of the site by the supplier of the status of everyone can be a frequent concern about the site, and sometimes often see a business-to-business Web site above the suppliers, But the product is rarely updated, basically every day products are rarely updated, then we have to think of this site can be collected information, many business-to-business display is a semblance of condition, if you do not do this on the careful disposal of these sites are easily cheated.

4. See rival

In the early years of our competitors to analyze can help us to take a lot less detours and save a lot of time, so early in the analysis of competitors to choose Business-to-business in the first few aspects of the analysis.

1, competitors choose the Business-to-business platform.

2. Why do competitors choose this platform?

3, competitors choose the platform time.

4, competitors can also think about the platform's other services. So these are the problems that we have to keep for example, when we select a competitor to analyze the time then we need to see what the competitor chose to be the Business-to-business platform, from the competitor's choice to do the Business-to-business platform of the package to analyze, and then look at the efforts of competitors, Can it be implemented for a long time, if the time is very long, then in this business-to-business Web site must become one of our key thinking of the site because competitors can choose the site, and work can reach so long must have his inevitable value, of course, other competitors do the Business-to-business platform we have the same to do the real "People have no I have, people and I gifted, people and I fine, people quiet I turn" then this sentence from the understanding of this is in the competitor's choice of platform to compete in the rival has to do the business-to-business platform then we must do, competitors do not do the same we also want to do, when everyone in the information release and implementation of the above are doing a good time, Then we should at this time should be appropriate in the product above the fuss, how to put my product material can and the same as the spread of my own gap, from the competition to promote the product to do belong to my SWOT, then the end is when everyone can do business-to-business marketing are doing a very good cent, In fact, we should think about adding other forms of implementation and implementing tactics.

5. See Inquiry volume

Of course, this is often a matter of concern to everyone, that is, when we choose so many business-to-business in the final analysis of the same, is that the site can help me to bring inquiries, of course, we can in the test of the situation of the site we selected to carry out the tracking profile, Every day and every month the website brings the real value to our company, about the current business-to-business Web site more and more so spread is more and more widely, so at present, many business-to-business in the inquiry on the root of the result is not very good, the first is a lot of sites are not concentrated, of course, the inquiry volume here is also a point is very crucial, Is that you have to pay attention to a few problems, of course, these problems in the back of the Yi to everyone to share, is that you are in the analysis of the site can have a thinking to competitors, then the competition in the site can be suitable for our enterprises, especially in the product price-performance, then include business planning, brand, strength, crafts, Products, prices, services, development and so on are affecting the users of your products are interested in some of the key issues, so we complain whether the value of cent, must be from the product itself to determine the situation, or fundamentally in a good business-to-business platform will not bring you any trade value, because of your product it has competitive strength.

6. Listen to Word-of-mouth

Of course, in our choice of a good business-to-business platform can be the same as partners in the same business partner to collect marketing, so that more partners to give you a better supply of advice, because the Internet is an interoperability platform, according to the previous said that failure is the mother of success, So much communication can make you not fail is the mother of success.

7. On the outcome

The result is to share the experience of the site with a partner in the industry who is doing perhaps the same platform. Then in our resolution plan can give us a lot of effect, because when a lot of people have in doing, then we need to know is to choose how this platform to do, Then you can communicate with each other in the promotion of communication skills and so on. There are a number of foreign trade in the forum, the above often commented and business-to-business platform-related equipment, evaluation of the advantages of various platforms, such as "Business people", "Fuk step", "all exports" are a good foreign trade forum.

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