Business School education enters the "cloud age"

For a long time, domestic business schools have focused on educating students on innovative abilities, and innovation is essential to business school education itself. With the progress of the times and the increasingly complex economic environment, there have been different innovations in the new MBA and EMBA in this spring. Industry experts point out that with the development of the Times, the school's student groups have undergone great changes, which requires business schools in the content of education and ways to "keep pace with the times."

"Cloud education" kicked off

The ipad is one of the essential "tools" of the current "Tide Man", and today EMBA students can also use the ipad to read, take notes and focus on their lessons. April 25, at the opening of the 2012-class EMBA of the Ceibs MBA class, China-Europe joint Shanghai Unicom launched the Icourse courseware system developed on the ipad platform. The courseware system will accompany the 2012 EMBA students to spend two years of study life. This also opened the domestic business school into the "Cloud education" prologue.

"International Finance newspaper" reporter at the conference site found that the Icourse courseware system has highlighting, annotation, handwriting and insert bookmarks and other operating functions. Select a book, click to enter will be able to obtain the full text; found that the text of a sentence is very important, the finger strokes, the electronic screen on this sentence is highlighted. Through experience discovery, the application of Icourse courseware is very close to the traditional reading habit.

"Using the ipad is exactly the same as using a paper textbook, but the ipad is portable, it's not just a classroom learning tool, but it also provides a convenient way for students to preview and review after class." "China Europe International Business School's IT director Shidon Mine to the international finance daily," said, "before the beginning of the curriculum need to send a large number of relevant handouts to students, when the material suddenly updated or added, there is no way to timely distribution to students hands." Now, by adding handouts to related courses through the Cloud Library, students can download the latest updated handout material from the Cloud library anytime, anywhere. ”

In fact, relying on the ipad's "cloud education" in overseas colleges and universities has set off the "clouds." Stanford University in 2010 pioneered the purchase of 91 ipads for use in the new School of Medicine. 2011, the United States Catholic Seton Hill University, the Christian George Fox University, and the Christian Abilene University began to provide each freshmen with a teaching ipad. Meanwhile, the Adelaide University of Australia at the other end of the World Academy of Natural Sciences, also introduced the ipad for freshmen. Subsequently, universities in Japan, South Korea and other countries began to try to use the ipad in teaching.

The digital teaching is pounding the traditional education with the swift, the ipad enters the EMBA classroom as the educational tool for the first time, also means our country's business school education has already stepped into "the cloud Time". Zhu, dean of Ceibs, who studies the economic platform, points out from a deeper level, "the Icourse Courseware system, which strengthens the interaction between professors and students, not only makes learning more convenient, but also puts forward another thought, that is, in the process of the tablet computer and microcomputer approaching each other, Not only need to carry forward their own strengths, but also to absorb the advantages of others. ”

Professional breakdown Upgrade

In 2012, with the increasing competition of the domestic business schools, in order to highlight their brand advantages, business schools, in addition to upgrading the "hard environment" of education, education "soft" is also constantly "need to change."

From the perspective of professional subdivision, in order to meet the needs of the EMBA education consumer groups, domestic business schools are increasingly focusing on the adoption of differentiated and finely differentiated strategies to build brands and compete for students.

The reporter notes that more and more EMBA programs this year have been labeled "professional", most of which are "famous majors" in the Colleges of business school, such as "real estate Emba", "Logistics Emba", "Financial Emba", "Media emba" and so on.

"Emba as a training project to cultivate the comprehensive management ability of the enterprise, the comprehensive teaching should be the mainstream, and the professional subdivision is the branch project which the university opens according to the market demand." Xu Jianrong, executive director of the EMBA program at Fudan University, said in an interview that EMBA majors could be subdivided, but should be built on the school's own characteristics rather than simply pandering to the market.

Adapt to the macroscopic environment

In addition to the increasingly professional breakdown, in response to the complex economic environment of the 2012, the major domestic institutions in different MBA and EMBA curriculum arrangements, there are also innovative.

"When the economic environment is good, some managers of the enterprises are not very concerned about risk control, and now the domestic economic growth slows down, corporate managers increasingly feel the importance of enhancing risk management capabilities." "Therefore, around this year's economic situation, we have added some courses on risk management and mergers and acquisitions," Raividon, deputy director of Ceibs EMBA Programme, told the International finance daily. ”

Industry insiders pointed out that today's Chinese business schools, especially the first-class business schools, in the education concept, curriculum system construction and professional development and so on in many respects are not inferior to world-class business school, but with the development of the Times, the student community has undergone great changes, the demand for talent has also undergone a great change, This requires business schools themselves in the curriculum, courseware making, resource integration and so on constantly innovate, keep up with the pace of the times.

"In addition to traditional courses, top business schools can see forward-looking business activities, such as business expansion in emerging markets, digital marketing, joint innovation among companies, and so on," said Negil Banis, Global CEO at Manchester Business School in Britain. Today's companies are constantly looking for new business models and open minded people, and the social and industrial environment is changing dramatically, and if we are still teaching 10 years ago, this kind of learning will not be particularly useful. So business schools must keep up with the times, not only to teach basic theories but also to teach the latest business acumen. ”

(Responsible editor: The good of the Legacy)