Business station colleagues must see: site title writing mined Area summary

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With the network of daily life infiltration and the changes in the habits of people, many enterprises began to pay more and more attention to the power of the network, from the establishment of the network department set up an official website can be discerned. However, this is only the appearance, for more business stations, although recognized the importance of SEO, but did not really put their minds on the above, or to a layman's feelings. Why, why? From everyone to the site title of the setting can be seen, most of the beginning of the XX site, or the implementation of a series of countless key words, think so can get the ideal ranking, in fact, is wrong. On the title of writing, today I will take their own website as an example to give you a comprehensive introduction.

A keyword Matching

At this stage, we write the title there are two main forms, the first, very simple, is the keyword accumulation, the middle with special symbols separated, the second, will be the key to optimize their own words in a sentence.

(1) Keyword accumulation

Some webmaster friends like to put their own keywords a whole brain into the title, this does not make sense, because the page title in the past, the weight given to the keyword is gradually reduced, if you write too much, the words behind the basic will not get help, but will reduce the user's intuitive impression on you, therefore, the core keywords written in the front, Do not repeat too many, control within 3 of the target keyword can be.

(2) A sentence

I personally agree with the enterprise station to do so, after all, the Enterprise station is a kind of authority, not the pure effect, the keyword accumulation will let visitors feel your business is very superficial, opportunistic, not to release the corporate culture, so use a short sentence to explain the line, specific can see the official website above me, But one thing to be reminded is that the main title of the site can not have too many descriptive words, such as first, best, professional, national, portal and so on, especially for the new station or low weight of the site is so, one of these words will affect the weight distribution, and secondly, these keywords have been well-known sites to do, You will have to use the inevitable to fall a cottage feeling.

B the expanded form of the title of the website

At present, we often use the title of three kinds of forms:

1, classification name _ site name; 2, content Title _ Category Name _ website name; 3, content title _ Website Name

As before, the Enterprise station is best to use the form of a sentence to give their own website title, and the content of the title must be the same as the first page of the keyword, if the content of the home page is about Loofah water, you in the title of a word inside add a towel gourd water investment and other words is obviously inappropriate.

For the article page can adopt a third form, and for the category page using 1 or 2 can be, the key to see the site keyword and content keyword matching degree.

In this also want to talk about the general mentality, that is, since I chose a sentence to describe their website, then I must want to a language not surprisingly dead effect. It often adds some particularly compelling rhetoric to the title, or some special characters.

In fact, these are completely unnecessary, because the nature of the enterprise station, for the title we still want to normal some good, have a say, do not do exaggerated propaganda, do not recommend the use of special symbols. But some words can still be used, for example, for general products, such as: special, clearance, ex-gratia prices, such as the price of words, are a good choice.

After choosing a good word, these words will be linked up, do a prominent effect of the collocation, so that customers can be attracted to all of a sudden. The Chinese state of the brackets ("") and the numbers are a good choice for the outstanding effect.

The choice of the details of C conjunctions and symbols

(1) Symbols of conjunctions

Different sites on the Internet will have different special symbols to choose from, generally include: "-|>_" These four kinds, in fact, for the conjunctions and there is no strict sense of the provisions, mostly a person's preferences, really want to highlight the effect can also be added. But there are two points of experience to talk about: Baidu generally can choose to use "_" and for Google can choose "-" these 2 characters.

(2) Although the enterprise station, but I believe that many of the company's official website operators in the early days of optimization will choose to submit the site to a site directory, but if the site is included, give the title is mostly submitted to the directory site customization, so we need to make certain changes to the implementation of our own website title, In fact, the NOODP tag is placed in the head section of the HTML, and the code is as follows:

< Metaname= "Robot" content= "NOODP" >,robots a variety of search engine spiders/bots;

(3) about the uniqueness of the name of the site, that is, when the name of the company's Web site to have a unique, can not be popular, such as I will be in their own title with the explosion of Loofah water network, if the direct written on the Loofah website is too common, after all do this too

D in fact, optimize the title is not necessarily to their own brains to think, sometimes external forces can also be used. Just like we can analyze their website title through competitor's website. Through their website to analyze and find good places and imperfections, and to differentiate them, so that your site title will also be a very good site title. This is a very good idea.

Summary

There is a limit to where the title is written, and we can't add all the words we think of. So this one needs a trade-off process, in order to avoid meaningless waste, we need to be the long-term optimization of the word put in, a reasonable arrangement of position, to cherish words such as gold, after all, the title will basically not be modified. The above example is only my personal operation, everyone for the keyword compression and collation may not be worse than me, as long as mastered the requirements of writing, according to their own needs to write on the line, there is no imitation of the need to imitate.

Article Links: Towel gourd Water www.caiguashui.com Official edition of the editorial published, reproduced please specify, thank you.