Business Station Marketing Question: Where do your customers come from?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Generally speaking, we do the network marketing of the enterprise station, may avoid the website optimization always. Web sites that need to be optimized can be broadly divided into two categories: optimized for rankings and optimized for single. The sites optimized for rankings often only need rankings (perhaps to provide ranking services, or possibly traffic station garbage stations, and so on); for a single and optimized site, many are corporate websites, raising rankings, attracting traffic, and facilitating orders. For the former, 37 network think we need to explore a variety of SEO technology, details and industry dynamic development, or even use some improper SEO means to achieve the goal, while the latter need to maximize, from the inside to outside the optimization of the site, marketing site to finalize the deal.

No matter which optimization is, it is to let our target customer know, see our website as far as possible. That being the case, let's think about where the target customer found us. The site optimized for rankings, of course, only look at search engines, but for a single and optimized site, you can't just focus on search engines. Since it is to be a single for the purpose of optimization, it is necessary to understand that in addition to search engines, customers are from which platform to our corporate website, from which platform to see our information? The following is 37 network according to the customer enterprise or individual station network marketing and practice summary of several platforms:

Classification information Platform

China's two major categories of information platform 58 and net, very popular. Although the information we release is often quickly submerged in the ocean of information, it is undeniable that the classification information platform has great advantages, localization, orientation and popularization. If you do local services or products, classified information is a good promotion platform. Another time to focus on the local release of information, but also to explore the intention of customers. Classification information platform is also a very high weight of the site, so for SEO, basic is essential for the external chain platform (the premise is to follow the classification of information site rules).

Business-to-business Business Platform

If the classified information platform is a popular platform for publicity, business-to-business platforms tend to be more business-oriented transactions and exchanges. Now many business-to-business platforms are comprehensive platform, not only involved in various areas of various industries, but also provide business-to-business information, community, blog, encyclopedia, question and answer platform, documents and so on. Do not underestimate these platforms, if you are often active in these platforms, you will find that the popularity is very concentrated. For example, every good community post, blog, question and answer can be a real customer. The most common way to sell on a business-to-business platform is to open a shop or business station, making full use of Community, blog and product launches. Some moderators in the community are in fact the network sales staff or business staff, and many editions of Friends are all walks of life, so we can also carry out forum marketing, to real identity communication, maximize exposure to their own company. The use of shops and communities as a single is also sometimes seen on the business-to-business platform.

Vertical Orientation Platform

Compared to business-to-business integrated platforms, these focus on a particular area of the platform is more targeted. Popularity is also more concentrated. For example, you do home decoration, to find decorative decoration industry platform, is a chemical company, focused on the Chemical industry integrated service platform. According to the 37 network, these platforms often gather a group of loyal customers and fans. Vertical platform and Business-to-business integrated platform, the use of registered membership system, there are free, pay, VIP level, the corresponding permissions and the amount of business is also different. So the target customers may be in such a platform, the enterprise in the vertical website to do marketing, to promote themselves as far as possible, when necessary to pay promotion, bring the intention of customers in fact no less than the search engine bidding.

Business Social Platform

Business social networking sites do not focus on trading, but on networking and networking. This kind of social E-commerce marketing platform generally covers corporate blogs, my contacts, industry information/industry sinks, have brought together a considerable number of contacts and excellent business content. Enterprises in doing product marketing, Word-of-mouth can be built on the use of such a platform. This social platform is focused on building relationships, content marketing, shaping Word-of-mouth, product or website marketing is second. In addition, because some commercial social networking sites are partially public, your blog, article can not be crawled by search engines, so stay outside the chain to pay attention, you can use Search Engine command search analysis is Baidu crawled.

Electric Business Platform

Because not all of the enterprise's products are consumer products, then the electric business platform also has certain limitations. For enterprises, if the provision of consumer products, the electrical operators are already a choice to do. We can all feel the power business of the high popularity and targeted customers. And a lot of manufacturing enterprises, the main source of customers lies in the electric business platform, with the help of the Electronic Business platform mature payment function and logistics system, the evil replenishment of the platform actual operation experience, electric business platform marketing may be the most effective way of marketing. Of course, the electric business platform often need a certain capital threshold, not only need certification, in the decoration shop, photography, reputation, advertising and so on need to pay a certain fee. And the electric business platform, although the flow of high, popular, but the corresponding competition is fierce, consumer products enterprises need to implement according to their own circumstances. Original from 37 network-site diagnostics, website analysis, SEO diagnosis http://www.37web.net/fasl/shownews215.html reproduced Please indicate the source, thank you.