Business strategy sharing for local group buying websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently ran a small group buying website. I was very embarrassed at first because of lack of experience. Today, I write my business experience to share with you. Let everyone have an accurate understanding of group buying network, to find their own direction in order to compete in the competitive market in an invincible position.

First of all, said the domestic market, group buying site four. First, the pioneers of the group purchase site, such as handle, the United States and so on. The second, domestic portal sites, such as, 58 group purchase, QQ Group purchase, Taobao group purchase and so on. The first pioneer of the third local group buying. Beijing Group Purchase, Wuhan Group purchase and so on. Fourth, the type of follower. Face group buying spree. A lot of people are also eager to, so we see big and small, this regiment, that regiment flooded the market. However, the mass warfare, especially the fourth and the largest number of leaders, how we survive in the competition, and development is worthy of our thinking and research issues.

First of all we do for small group purchase site, there is no large amount of money to and large group buying site to compete advertising. Take Fushun, a second-tier city of those big sites are desperately throwing money to occupy the market expansion effect. You often see the handle on the ad, the American Regiment. On the bus, in the newspaper. They are everywhere. They don't remember the cost of advertising. Our Fushun group buying network can and they go head-on confrontation, obviously the answer is negative, they and our purpose is different. Their eyes are not the profit of the point of view, do not care about the loss of a city. So we have to avoid its sharpness, to our daily product audience groups for specific users. Vitalize propaganda. For example, we make a children's paradise. We went to every kindergarten to advertise. We do holiday gifts, to factories and mines to promote and so on. Because after all, we're locals. Although not the day, we still have the geography and people and. With our targeted publicity. humanized products, attentive service to win customers. Chairman Mao did not say: A spark can be a prairie fire?

In fact, as a webmaster to control your finances, hire more people. Cost is also high. Fewer people are employed. It's still a job. So there must be a plan to control your personnel structure. People are few but fine. And each month how many also want to put a certain amount of advertising, so income is very important. Learn to be careful in your calculations. According to their own financial situation to have a planned distribution, group buying network is not to say how many ads you put into the amount of purchase. Because he has a process from unfamiliar to familiar to trust. So the head of the small site, do not blindly invest, if you are not afraid of money is also able to. But it is not recommended to burn money crazily.

Third, as a website leader, you have to have a comprehensive and development vision to look at your site. Enrich their own products. Make them happy, whether they are of all ages. can find the product or consumption he needs on your website. Closely follow the market's consumption hotspots. Each festival has a planned commitment to the product or service of the solar term. Let consumers form every holiday will go to the site to see the psychological, you succeed.

Four, the Web site as a network of online marketing, the last king or online promotion. The prevailing price rankings are now prevalent. This is the most efficient way to burn money. If each group is set up if you want to quickly to flow, the promotion of the site and publicity must be inseparable from the search engine price rankings, but this is the need to burn money, the current Beijing group buy such words in Baidu Click on a price is about 4 yuan. And there are already 10 promotional sites! Is this the price you can afford? Then there is the Internet advertising and navigation. I think the network navigation or about, cost-effective is also the highest, my smile shopping flow from the most places is also buy navigation.

Then is the meager marketing. After the rise of Weibo, many group buying sites have been killed in this field. Many group buying sites also have special management teams. Meager marketing is also a strategy. First of all, fans, no fans, God horse is empty! After having a fan, it is a meager release. The meager main content has, 1 regarding the enterprise important information release; 2 The scene grasping of the abrupt event; 3. Equal sharing of effective knowledge; 4. Enterprise Group purchase information. Must pay attention to the advertisement not to be too many, does not let the fan have the aversion mood. There is SEO. This is the most basic work. Long-term adherence, you can save a lot of advertising input. However, the current form of the home is basically some of the early group purchase site and some of the portal under the Group purchase site, so we have to do the key words is to be a good grasp. Our goal is to win with long Sulai. The other is the traditional marketing model, such as Mail promotion, blog marketing, soft text promotion and so on.

Five, as a regional website. It's hard to survive. Must be ready for a long, protracted battle. Quick success, psychological fragile advise don't enter this industry. It is also a good local business strategy to look at potential business opportunities to make use of the contacts brought by the group buying network and to do sales of specific people or specific goods. In short, a word. There is no bad deal with the people who do not. Decisive. This is not much to say. Hope everyone is rich, find their own world.

This article by the Fushun group buy net www.e7smile.com.com contribution in A5 Forum, reprint please keep the link!