Business-to-business E-commerce Search Betting Precision Marketing

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Internet to reproduce business opportunity war

As the commercial value of search engines is increasingly being validated by large-scale applications, the competition of search engine manufacturers has gradually entered the white-hot stage. A variety of new products, new technologies began to appear around the search engine how to accurately capture business opportunities this hot issue, a new search engine war is quietly opened the curtain.

War burns to electronic commerce

When the Internet information capacity is too inflated, the emergence of keywords for the search for precision to provide the reality of the need for search engines to become the Internet "web search" of the necessary tools, through the keywords to subdivide users, grasp the needs of users. However, in order to further meet the user more professional, more timely needs, especially on the business-to-business supply and demand information category of search, the so-called all-inclusive comprehensive search engine can not be in-depth, and can not accurately provide business-to-business supply and demand information, then more need professional business-to-business accurate search.

Search engine industry in this segment of the user's needs, business-to-business business supply and demand information search engine Youboy, has long been proposed "b2b+ search" search concept. One is to define the scope of Business-to-business search from the domain of search, and then to divide its focus on business-to-business searching properties from the domain of E-commerce. This unique search, which incorporates business-to-business and search concepts, provides the most effective and accurate information based on a thorough understanding of industry segmentation trends and understanding of user needs. These users are the most accurate target users of the businesses that provide the trading information.

Enterprise Betting Precision Marketing

As a result of a keyword search, which includes both the supplier and the buyer's results, it is both the product information and, in fact, an independent business enterprise Business-to-business, and the enterprise includes the purchase of information associated with the sale of goods. Therefore, in most cases, the user is also the merchant, the merchant is the user.

Accurate search greatly enhance the current search user experience, only to ensure a better user experience, in order to attract more users to use the search service, in order to help businesses seize accurate trading objects.

At present, the search engine is the Internet technology is the most difficult, the highest gold content of the network application. As the most important part of Internet technology, search engine touches all fields, its marginal effect expands and the value of industry continues to soar. And such as the subdivision of the Business-to-business precision Search, which originated from the popular business-to-business E-commerce applications, and other large integrated search engine business model and go to another road. Convergence Search and Business-to-business E-commerce search, to help small and medium-sized businesses to achieve precision marketing, obviously still looking forward to more factual examples.

9.2 billion market look forward to excavation

China's search engine market will reach a total of 9.2 billion yuan in 2009, up 39% from 2008, according to a report published recently by Analysys International. Among them, the search engine operator market scale will reach 7.2 billion yuan.

The main scale of search engine advertising is to maintain the rapid growth depends mainly on the development of small and medium-sized enterprises and the promotion of Internet application. For SMEs, the importance of income and savings need not be questioned. Through the internet means can quickly reach a large range of potential customer groups, but also can effectively reduce the cost of entity input, Network Marketing has become the most important medium and small enterprises marketing.

Analysys International analyst Li said, in many network marketing means, search engine marketing has the entry threshold low, the effect direct and so on advantage, thus obtains the small and medium-sized Enterprise's favor. With the rapid promotion of Internet penetration of small and medium-sized enterprises in China, more and more small and medium-sized Enterprises will invest in search engine marketing.