Business-to-business E-commerce website SEO strategy

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E-commerce Index network has made a beautiful and powerful website for enterprise system, then how to let their upstream and downstream enterprises, distributors, agents and potential customers at home and abroad know their site, and through the site more convenient and economic inquiries ' consulting and business activities, Let enterprise customers know the corporate web site and use its convenient and quick access to after-sales service, technical support, etc., which requires a comprehensive planned website promotion activities.

1, the network enterprise advertising should pay attention to promote corporate web site, corporate materials, business cards, product brochures, wrapping paper (box) should be printed on the enterprise website domain name;

2, search engine registration: The site registered to the domestic and international major search engines, but in the registration process how can the enterprise Web site in the search results first show it? This is a skill problem, and E-commerce indexing network provides such services.

3, the commercial website Registration promotion will be a very good promotion method, this station may register for the enterprise website to the thousands domestic and international large-scale business website, the real time to the enterprise potential customer displays own website;

4, to the business forum, the News group is also the Enterprise website promotion a coup;

5, and related sites to do friendship links, or to advertise to promote the site registration to do display exchange links;

6, from the corporate advertising costs to use a part of the website promotion (under the network of newspapers and magazines, radio, television, online industry Authority station), this way small and medium-sized enterprises do not apply;

7, Corporate employees remember the site domain name, anytime, anywhere to promote corporate websites.

Business-to-business E-commerce site at the initial stage, in the absence of a large number of funds for land, sea and air advertising promotion of the premise, to find a low-cost, quick, lasting effect of the promotion method: Search engine Optimization (SEO) is undoubtedly the best choice. And for E-commerce sites, in the development process to formulate optimization strategy is particularly important, while SEO is a comprehensive, long-term projects, the need for all departments to carry out, and accompanied by the entire process of website operation.

First, keyword analysis and positioning strategy

Business-to-business E-commerce sites in the analysis of the keyword positioning, mainly consider the following aspects:

1. Jargon and specialized vocabulary.

2. The tendency to search customers is to find products or to find solutions or documents.

3. Search customers are used to brand name or common name.

4. The same product has multiple names or aliases.

5. Extensions of core keywords, such as place names, brand names, specification models, etc.

6. Scattered search terms add up and often become the dominant source of search engine traffic.

Second, the reverse optimization sequence and the two-pronged strategy of the tower bottom

Business-to-business E-commerce site is different from the station, the optimization of its page value is reverse order, that is, the final page > special page > Column page > Channel page > Homepage. So keyword allocation can follow the following principles.

Final page: for long tail keywords.

Topic page: for popular keywords.

Section page: For fixed keywords.

Channel page: for core keywords.

The home page theoretically does not assign the keyword, but is the brand primarily, incidentally some industry's pan keyword.

As a business-to-business e-commerce site, product classification of the first level, level two of the corresponding page is the Channel page and column page, the page content with the keyword is very high correlation, such as matching and specification of the URL, the weight of the page will be quite good, so the General channel page, column page its fixed keywords, The Core keyword rankings are relatively before, the real effort is the final page and home. The final page of the long tail keyword and the first page of the pan-keyword is usually more in line with user search thinking, but also the most user search keywords, so the site optimization focus on this two parts of the page, the spire of the bottom of the tower at both ends.

Third, the site navigation clear and reasonable, the choice of code to streamline the strategy

Clear and reasonable site navigation, the search engine spider program, is his crawling whole station this tree trunk. Only clear and reasonable trunk, can let the spider program conveniently and quickly traverse the branches and leaves of the whole tree, as much as possible to include more in-depth site pages and new generated content page, to protect the site each has the actual content of the page can have to increase traffic opportunities for the site. At the same time site navigation should try not to use flash or pictures, client script, search engine depth included a great impact.

The right choice to write page code and thin pages redundant code, reduce the volume of the page, so that the page in the browser can be read quickly, if the page is too large, can not quickly read, the face of the search engine spider program every second billion times to speed and can not keep up, search engines will generally choose to give up index this page. The current search engine Spider program is more user-friendly page writing method is Div, should try to reduce the form of the trap and picture combined. For a variety of advertising, cooperation, exchange of content and other information without relevance, you can choose to use JS, I and other search engine unrecognized code to filter out this part of the information.

Iv. internal and external link strategies

Business-to-business e-commerce sites throughout the page thousands of pages, only through a strong and orderly internal links to form a six-degree space, so that all pages of the Web site interconnection, to improve the search engine on the site's crawling index efficiency, enhance the page included, but also conducive to the transmission of the PR, average site authority, You can also increase the PV value of your Web site.

The external links of the site is also a very important search engine optimization work, external links in addition to improve the visibility of the site and bring traffic, the whole station in the search engine weight score (Google's PR value) also played a key role.

To add external links, we should follow the principle that: not with the site is not included or punished Exchange links, link text as much as possible to include keywords, as far as possible to get content related to the external links, and the way to get links can be cooperative exchange, with links to the soft text promotion, the production of link opportunities and bait.

Five, the website tag tag and the theme of the application strategy

Facing the whole station tens of thousands of pages, as a business-to-business e-commerce site, although there are classification of products, but this is only the same nature of the relevant information categories to classify, such as product supply and demand information and information is a different nature of information, can not be categorized, then tag tag can fill this flaw, and focus on the formation of a more comprehensive topic page, so that the theme of the keyword in search engines than single page has a greater ranking advantage.

Web site content search engine friendly strategy

The formation of Business-to-business E-commerce website content, whether it is the customer release, or the site's internal network of the input, all need to edit the audit changes, the site content of the search engine friendly, very much also depends on the content of the page, so the page content to search engine optimization, need to start from the production of page content:

1. Carry out transposition thinking, familiar with the customer's search habits of the content, to determine the final content of the key words.

2. Pay attention to title, writing and setting skills.

3. Add the relevant content links and bold.

4. Grasp the distribution and density of keywords.

Keyword strategies for seven, data analysis and hot aging

Any website must have its own traffic monitoring, business-to-business E-commerce site is not exceptional, the site traffic data analysis, including the site's search engine page included, the number of visits to the site, IP and PV ratio, the search engine traffic ratio, keywords, using browsers, screen size, regional distribution, repeat customers, Browsing depth, bounce rate, browsing the entrance and browsing page.

Through the timely analysis of the data, adjust keyword selection and other optimization strategies, timely discovery of the current hot prescription keywords, the organization of the production of related topics, and strive for ranking advantages for the site to bring traffic.

This article from: Chongqing seo (www.cqseo.org.cn) Detailed source reference: http://www.cqseo.org.cn/post/160.html