Business-to-business Platform Keyword optimization strategy

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Through the information release of the Business-to-business platform, optimize the relevant keywords in our industry, to get a better ranking of the site and outside the site, to attract customers Click, promote business opportunities, I believe this is a lot of business-to-business network marketers commonly used methods. Recently, several industry friends in the micro-letter advice to the relevant issues, on the Business-to-business platform to launch a product page How to get a better ranking of search engines? Why continue to publish the consultation has been very few, does not have the substantive business effect? During the period I also gave a few friends to give specific guidance, achieved a significant effect, There are some friends did not have time to reply, including the existence of similar confused friends, today the author to this article, to the Business-to-business Platform keyword optimization skills to do a full share, hope to be able to help everyone:

Keywords and title of the determination. Keyword selection we should follow the following principles:

1, choose accurate long tail keywords instead of core keywords. Core keywords usually search volume or business opportunities are larger, for example, "Shenzhen SMT Steel Net" This word, regardless of the search engine auction promotion or enterprise station with a domain name to do SEO, competition will be more intense, we want to be in the Business-to-business platform to publish a product information page that is the chance to get a good ranking is very slim, Rather than seize the core keyword do not work hard, as well as digging accurate long tail keyword optimization in advance, although the long Tail keyword search volume will be much smaller, but from the competition, precision and ranked three aspects, our business opportunities are very high. For example: We optimize the "sand Well SMT steel NET" by Business-to-business platform (remark: Manhole is a town in Shenzhen), although the search volume is very small, but the competition is very small, we can easily get good rankings in search engines, if no peers have done similar optimization, When you publish product information with the long tail keyword as the title, you can even directly ranked first in the Baidu home page, and the customer is very accurate, it is obvious that your customers looking for manhole can provide him with SMT steel network suppliers, and you presented the title of the supply of information, very understand his needs, You will have great business opportunities.

2, according to user search characteristics, competitors, keyword tools, keyword search volume and business degree of comprehensive evaluation, for each product to dig out as many long tail keywords. Because the long tail keyword search volume is relatively small, so digging out as many keywords to optimize, will help improve our search engine more show opportunities and rankings.

3, the evaluation of all the long tail of the keywords, the search volume or the highest business degree of one of the long tail keyword as the product title for information release. This is easy to understand, the search for a large number of long tail keyword as the title, will improve our product release page of the search-----The keyword customers a relatively large number of searches, The search engine also thinks that our product publishing page is most relevant to the customer's search-----We also meet the characteristics of both the availability and relevance-we will get better rankings and business opportunities.

Second, the choice of business-to-business information publishing platform, through Webmaster tools to find at least 50 of the industry related to the high weight of the Business-to-business platform to publish. High-weight platform so that our product release has a better collection and better rankings, we can not predict the search engine will give us a business-to-business platform in which the product release page has a higher ranking, so our strategy is to select as many platforms, of course, if there is no competition, Your product information has monopolized the search Engine home trust you will be happy to see.

Three, will our all long tail keyword organic layout in our each product description page inside. Although we have the search volume or the highest business level of one of the long tail keyword as the product title, but we still can not predict the customer on the search engine will search which long tail keyword, so don't put all the eggs in a basket------a product release page only optimizes one long tail keyword. We should choose organic integration into as many long tail keywords, even if many keywords are not as the title, when the customer search our optimization of one of the key long tail keyword, we still have the chance to get rankings, even you will surprise you on the first page.

Comply with Business-to-business platform information release rules and customer browsing experience-----product and parameter introduction, illustrated, note the layout of product information release. To release the product information through the Business-to-business platform audit, according to his release rules to do it, so that auditors like you is important. According to customer focus and what you want to give to the customer content, will be your product picture and product introduction good presentation in front of customers in order to obtain the favor of customers, to facilitate transformation.

Five, adhere to a number of business-to-business platform to timely quantitative release and update. Don't expect to post a product information to bring you rankings and business, develop a period of information release plan and arrange the corresponding personnel to carry out, and according to the effectiveness of the implementation of timely experience and integration to ensure that customers in the search for relevant product information, your product information continues to be found. In addition, the Business-to-business platform almost all have to have the update function, we do not forget to update our platform information regularly.

I hope today's sharing can help you, about business-to-business network Marketing, if you have any questions, you can add my micro-letter and micro-signal: simon133095. Welcome friends from the industry to explore exchanges.

Introduction: Ginger Collar, focus on business-to-business Network marketing and team management, push Circle core members, division from the floor network marketing expert Mr. Kun.

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