Business-to-business Search: Vertical Search has long been the practice of the top search engine game rules

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The world's top technology search engines such as Google, Microsoft Search in the technical competition into a new round of competition, that is, how to achieve the search science and technology and the perfect combination of humanity. The search process is more "understanding", and search results are more "close to the heart". Google and Microsoft Search has launched the integration of Semantic search (semantic search), "group searches" (groupization), the purpose is to let customers in the shortest possible time, the maximum to meet the requirements of search users, through the search engine to find the most needed things.

If the cold technology competition is unveiled, it is a tender display of the search giants to enhance their customer experience. Even with the top search engines, the entire search industry, including Google, is in a very immature state of infancy. "The biggest challenge for search engines is how to provide them with the most appropriate search content based on the nuances of each user." Microsoft, a technology director said. Therefore, a variety of search engines, including the general search engine and vertical search engine to attract users to start the competition, which is essentially the user in-depth segmentation. The method is to collect user data to classify the search groups by analyzing the search tendency and habits of registered users, and to provide the most relevant search to different people in the future.

It is clear that no matter what the major comprehensive search engine giants claim to know more about the habits of Internet users search technology, is a relatively long-term planning, at present has not been widely implemented. However, in terms of its user groups, vertical search has long been the practice of these universal search engine rules of the game.

Search engine competition behind the target is a huge search market, a large amount of users can give search engines in return for commercial benefits. Business-to-business Vertical search with business practitioners as the main user is seen as the most commercially valuable search engine. such as Youboy, the lock is small and medium-sized owners, salesman. The user registers the ID in the Youboy, through the Product keyword search can obtain the most relevant business information.

These business information includes product information, company profiles and business contacts, as well as the demand for business products. Because of the full openness of search results, any user can contact a business partner through a very simple interactive approach. Youboy said that the use of Youboy search, and comprehensive search is completely different, because of purely commercial use of a keyword search similarity is very high, the repetition rate is also high, Youboy (youboy.com) in the limited geographical range, multiple keyword restrictions and so on to understand the meaning of users, To help customers find the most relevant business information. In the next phase, the search technology that can better understand the customer's business needs will be merged into it. For example, it can "remember" the user's product search information and analysis, after the same ID login will be able to match the preference of user habits of business information.