Business-to-business Web site editors easily create content to improve search weights

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Website editors create original content There are many methods, but must go the right way, there are many SEO to take some crooked, such as the article for the title, change the paragraph, change the contents of the inside, just thought the search engine thought is original article, perhaps you can temporarily blind past, but for a long time, Will surely be punished by search engines. Since we are a regular team of business-to-business portals, it is necessary to consider from a long-term perspective, to do some long-term, benign development of the model, after all, do the portal is to do the brand, you can not be a period of time to change the domain name, to change the names of the site, Baidu once punished you, you will be difficult to roll over.

1, can not arbitrarily tamper with other people's articles, trying to deceive search engines

Some website operators change others ' articles beyond recognition, purely in order to deal with the search engine to modify content, this is absolutely not allowed, we can modify other people's article, that should stand in the reader's point of view to modify, such as an article about two industry content, you can change the title, The site belongs to the industry content excerpt out, or in order to attract the attention of users, and the title changed more eye-catching, these in the news editing norms can be.

But some people purely for search engines, an article changed beyond recognition, or even stealthily, according to SEO, the article content 60% is different, search engine will think is original article, otherwise search engine or think is reproduced. The reason is very simple, search engine spiders and people reading is not the same, he will be in accordance with the whole paragraph, sentence to control, the kind of trying to think that the transformation of paragraphs, add some content, reduce some content can get away with the method is impossible, perhaps 1-2 months search engine will not ignore you, for a long time to do this, will be punished, Some people because of this, the site was reduced to include, from 60,000 suddenly reduced to 30,000 of the collection, and was out of the news source. And you have to make sure that 60% of the content of an article is different, this and write an original article, not much different.

2, easy to create original article 3 ways

When a site belongs to a smaller industry, because of cost constraints, also can not often send reporters to interview, as an original article, more still to be done by writing a summary, the cost is very low, after all, we are not comprehensive news portal, can afford a very high cost of news collection, write a summary article methods are as follows:

A to the industry Technology Forum to find the essence of the post to organize

Whether it's their own forum, or other industry forums, the industry always has a few popular forums, a lot of hot content, technical discussion posts, and some reply to dozens of or even hundreds of times, there are many essence, because of the chaos, later readers can hardly have the patience to read, You can collect what you think is right in your post and read the meaning organized into an article, because the forum has many not too much value of the reply is not adopted, and each user's information, signature and other information, general articles sorted out, can ensure that more than 70% of the content and the original post is not the same. This is not only conducive to user access to the system, improve the article, but also to obtain the favor of search engines, as long as the long-term adherence to more than 2 per day of the original article, that is afraid of 1 articles, adhere to more than six months, the search engine will improve the level of the site, the number

B Open QQ Group meeting to create original content

This specific method of operation in the back of the "QQ Group Meeting" Promotion section will be explained in detail, here only talk about QQ group meeting opened, how to create original content, when open QQ Group meeting, there are dozens of of pages of chat records, to its dross, such as some meetings of entertainment content; take its essence, such as some meeting point of view, A QQ group meeting can organize several even more than 10 original articles, this content in the network absolutely cannot find, to each topic to open, if open dozens of meetings, then there are exclusive hundreds of original articles, step-by-Step into the search engine, will be good search engine optimization to promote the effect.

At the same time, in the form of information, each meeting to write 3-5 original articles, this content sent to the information center, from the conference to refine a lot of valuable information and ideas, this information into the search engine, a conference can create about 10-20 original articles.

C write a summary or comment on a hot issue

To report on some aspects of the industry over the last period of time collect a few articles, from these articles to find a point of view, a few articles of some of the views synthesized, refined out, organized into an article, for users, has a certain value, with readability; for search engines, there will definitely be more than 60% of the same paragraph, User and search engine are satisfied.

and to achieve the above three aspects, only need to recruit 1 writing ability good reporter can fix, industry knowledge can go to study, the key is writing ability is better, want to love writing. Industry knowledge to strengthen training, their own to explore, 3 months can be very understanding, because we will not require editors to understand the technology, but to understand the development trend of the industry, to understand the marketing, management, technology and so on.

This article original author: Xuejiang, successively engaged in the process development, website planning, project manager, planning director, Sales Manager, operations director, etc., engaged in business-to-business industry portal research for nearly 8 years, is committed to business-to-business Web site planning, construction, promotion and operation of research and research, the Business-to-business Industry Portal Planning Combat Research Report, "business-to-business industry portal to promote actual combat cheats", welcome to Exchange guidance advice. Qq:940388220,msn:lxjb2b@hotmail.com.