Business topic: Competitor Survey

The financial crisis has allowed more and more people to improve the recognition of e-commerce. Whether it is eager to seek to broaden sales channels of small and medium-sized enterprises, or want to achieve through the Internet entrepreneurial students have invested in the army of E-commerce. However, open shop on the Internet is easy to operate difficult, how to successfully operate online shop, the success of the era of E-commerce?

According to Iris data, 2009 Q1 China Online shopping volume has reached 46.7 billion yuan, although the financial crisis to a certain extent affected the consumer's purchasing power of commodities, but the price advantage of the internet shopping undoubtedly attracted a lot of consumers ' eyes, from the long-term perspective, The financial crisis will have a positive impact on the online shopping market. It is the fancy of this, small and medium-sized enterprises in the hope that through E-commerce to broaden sales channels, and college students and other individuals hope to solve the problem of employment and even entrepreneurship through e-commerce. And the predecessors of the successful method, for them is very valuable reference.

When it comes to operating an online shop, every successful shopkeeper has a lot of hard work to do behind the scenes, and we may all have experienced the development bottlenecks such as promotion, logistics, store decoration, off-season, etc. And they are very willing to share their experience with the latter. It is understood that Taobao, Pat, Baidu and other E-commerce platform in the community or forum have opened a special plate for netizens to communicate.

In addition to the exchanges between users, E-commerce platform in the professional perspective to give more support and help. Taobao University, for example, there is an online learning section, which is intended to open shop, has a preliminary grasp of online shop and need to know more about shop management knowledge, has been able to operate the shop and need to further enhance business skills, such as in different segments of the E-commerce people launched a grading of counseling. It is understood that these tutorials video content of the lecturer is some Taobao employees, some Taobao veteran sellers.

Although many people already have their own shop, but some are only satisfied with the struggling, some always want to pass some improper means to opportunistic, and some just continue to copy others, this mode of operation will eventually be the electronic commerce industry fierce competition eliminated. Reporters through the interviews of several successful shopkeepers found that their success can not be separated from the firm belief, practical drive and continuous learning, innovation.

Then talk about the business of Business E-commerce Web site series topics. In the first "consumer E-commerce website operating target market and user survey" has talked about doing E-commerce first to understand what users like, what is hot, where the target market and so on. Find the target market and services that you are going to be doing, then consider what your competitors are doing in this area, what they are doing now, and what you can do to overtake them better than they do.

Yes, let's get to know today. Business Topic Two: Competitor survey. Through this article, you will be able to skillfully apply and easily investigate the operation of the competitor's website.

Opponent Domain name or website historical age

Through professional tools to check the history of the domain name of competitors, if there is a long time, and no turnover situation, you can determine this opponent has a strong sense;

Rival website PR value

Home PR reached 2 or 3 to indicate the strength of general, 4 or 5 of the same station of importance or authority is good, if you can reach 6 or 7 you met a relatively strong competitor, if 8 then you do not enter the market;

The freshness of snapshots included in the search engine

Search engine site by a competitor domain name, included snapshots of freshness is a few hours or days ago. The more new pages are included, the more frequent the crawl, the more popular the site is like the search engine;

Search engine included Quantity

Through the search engine use site: command, you can find the number of opponents included in all the pages, included more, the stronger the strength;

Social bookmarking, famous directory sites, Wiki collection

The more the more opponents are included in the social bookmark, the more the open catalogue or the paid catalogue show that the competitor is difficult to deal with.

External link Count Query

In Google through Link: command, you can find out the number of opponents of the chain, if the more links and the higher quality of the site on the link, indicating that the network of competitors to do better;

Direct access to your opponent's web site

By carefully looking at the opponent's website, look at the design level, personnel quality, program level, optimization procedures, user-friendly, etc., if each side of the opponents do better, think about whether they have the ability to do better from these aspects than he does;

Number of advertisers in PPC

See Key target market keywords, see search engine bidding rankings of the number of manufacturers, the more difficult to do it;

Competitor Traffic

Through Alexa, Third-party tools to check the flow of opponents, of course, not too accurate, but as a reference to have a certain significance;

Search rankings Results

In the major search engines to look at their own will do the main keyword or extended keyword search results, the greater the result of the return of the more difficult to enter the market, the more difficult to carry out network marketing in the future;

Through these aspects of the competitor to the E-commerce Web site research, combined with these data, marketers can have a general understanding of the strength, marketing effectiveness, and flow of major competitors, plus the market needs and user surveys introduced in the first article, which basically determine whether the target market you want to enter is worth doing, Have the ability to enter the competition.

Author: boiled water @seo website Operation E-commerce every day a stick