Business value of business-to-business websites

with the deepening of the Internet, the Web site has become a hot spot for all kinds of internet companies and individuals. the typical performance in the business-to-business industry is that a wide variety of industry portals have sprung up as well. But because these websites mostly belong to blindly follow the bandwagon, do not have good profit model and operation method, so, often die quickly. Based on this phenomenon, I would like to talk about how to create a successful business-to-business industry website six elements, I hope to help.

First, let's look at the business value of the Business-to-business Web site. Personally, the value of such sites are mainly reflected in the following: First, the provision of information services, the industry can be registered companies to provide information delivery, subscription, Opportunity Search and other information. Second, the provision of advertising services, the industry can be registered companies to provide more targeted advertising, play a better advertising effect. Third, business services, the industry can be registered companies to provide supply and demand information release, supply and demand information retrieval, enterprise online communication and negotiation services.

Second, we will analyze the industry and the choice of operating mode and other related issues. Whether the industry has strong online demand, if so, the market prospects of the industry, how much market share and the competition of such industry websites are the factors that decide whether to choose to do the business of business-to-business websites. According to the needs of users of the industry to develop the site's section, service content, based on this to determine the basic positioning of the site. In addition, each industry has a different mode of operation, before starting to do a business-to-business business site, make sure you have a basic understanding of the industry.

Third, let's analyze who is suitable for a business-to-business business site? Personally, the most suitable for the most business business-to-business is those small and medium-sized Internet companies, the big internet companies are not suitable to do because they do not care about the small segment of the market, personal webmaster more unsuitable to do, the main reasons are: from a legal point of view, It is illegal for an individual to do an operating business-to-business Web site, although many of us are now in the illegal operation, but if this as a livelihood to operate, in case of which day policy tightening, the site a fall, the impact is too big. From the source of traffic on the website, personal webmaster are generally rely on search engines to obtain traffic, and in the form of company operations, you can do other kinds of promotion to obtain traffic, in case the site is the search engine punishment, for the company, the impact is not, but for individuals, the equivalent of this site has no existing value. These two points is why the personal stationmaster is not suitable to do the profession website reason.

Four, let's analyze the profit model of a business-to-business website. Personally think, this kind of website's profit model probably has the following four kinds, first, advertising revenue, mainly through the industry for the Enterprise direct advertising to obtain income; second, value-added services revenue, mainly through the provision of higher level of service to the enterprise paid members to collect fees, the general form of payment is paid members. Third, the search for competitive income, mainly when the number of enterprises and supply and demand information is larger, if there is a customer search related keywords, the high price of the enterprise information or supply and demand can be ranked in the front. In addition, revenue can be obtained through corporate information services and trading commissions, although this type of profit model is not easy to operate, so even the giant business-to-business Web sites rarely use this profit model.

Let's analyze how a business-to-business website should quickly improve its influence in the industry. Personally, there are probably several ways to improve the impact of business-to-business websites in one industry. One is to do a good job of brand promotion, site concessions and various channels of promotion is certainly not less, in this process, to emphasize the site's brand, so that people in the industry to remember you, so based on this consideration, a good name for the site, register an easy to remember the domain name is also very important point. In a bit, the author of the Dalian Cool network http://dl.zhcoo.com in line with the 1th, but ignored the 2nd, that is, the name is better to remember, but the domain name is not so easy to remember, we have to take warning; second, to timely update the industry information, Let the website become the first source of industry information for our industry companies, so over time, search engines will like this site, customers will love this site, then the flow of access and brand building will become much easier; third, to strengthen communication with enterprises, now many industries have their own industry associations, Good relationship with the industry association is the first step to communicate well with the enterprise, on this basis, in the initial stage of the site free for the industry to strengthen exchanges and cooperation, enhance their awareness of the site and trust, then let them become paid members, it is relatively easy. Four is to enrich the content of the site, such as various types of supply and demand information, a variety of corporate libraries, etc., so that from the search engine to obtain traffic has a very important role.

6th, we will analyze a business-to-business industry site to focus on some aspects of building. First of all, to focus on building the industry's information platform, so as to gradually get the company's favor and search engine attention; 21st, we should focus on building the industry's supply and demand information release platform, the release of supply and demand information directly shows the demand and supply of enterprises, and enterprise performance and development is directly linked to, If every enterprise in the industry first publishes the supply and demand information to your website, then only the acquisition of the content will give you a pen resource. Third, we should focus on building enterprises in the industry communication platform, if the industry's Web site is through your site to communicate, that this site active and the number of visits will certainly be increasing, influence will be more and more big.