Business value with user value

First of all, the user value first, and then in the product lifecycle process to release the user's value externalities, and as the entire industry changes in shape to do what should be done, then you can in the user's value and business value to find the real "sweet spot."

Some people say that, watercress in the 2012 did a series of the same time last year in the development of Alpha City compared to the "close to the money" action, such as watercress reading, watercress film, such as watercress, such as the layout of the electric quotient, so that watercress began to become more inclined to the value of cash.

Maybe happens These things are all together, so people will think this is an illusion.

Watercress as a company is more special. When we were over 300 people, there was a product line management and product lifecycle management. In fact, more than 7 years since the establishment of watercress, many products have entered the life cycle of maturity (although very slow). In 2012, the whole industry happened to such a node, so it may be a lot of product commercialization become a reality. Not that we deliberately want to commercialize, there are several products just at this point in time, watercress reading is the same.

Customer value brings business value

I have always felt that user value can bring commercial value, we are still doing the first start of the new innovative products, it is possible to become a common product after three or four years.

I also think that the lifecycle of a product cannot be enforced, that it cannot be forced to transform business value in the early stages of life cycle, and that the transformation of business value is related to the environment, rather than being compelled to do something reluctantly.

Not only reading, music is the case, the earliest time to buy genuine CD people very few, now become digitized. For example, watercress film is because the current hospital line has enough to accept the network purchase tickets this form; Watercress music is also because the CD has been very few people bought, music digitization has begun to be accepted; Watercress reading, watercress FM is like this.

We can not say that we are doing e-commerce products, but to help users find something new, and then judged by the user good, after the business value conversion, is a natural thing.

Watercress from the outset to make a recommendation engine, users will see their favorite books, movies, music, etc., but the process is difficult to let users create value. Compared to the game, news, it is actually a weak internal value, the extension of strong products, such as the recommended books, movies, music, users naturally go back to look, here can create value. With the continuous evolution of watercress throughout the life cycle of the product, the externality of user value has been formed in the form of the entire industry, watercress as long as the matter is done--put these electric dealers into the watercress platform can be.

But our mode of operation is not the classic electric business model, but to buy the copyright, create new value.

Like last year at the Geek Park Innovation Conference discussed, watercress to do more is to help users make decisions, in the first to the user after the value of the natural will have an external embodiment. Way a lot. It has two extremes, one extreme is a game, the external nature of the game is very weak, the user all experience in the process of playing the game generated, outside the game and he has no relationship; another extreme is Ctrip, Ctrip's internet users are actually very thin, spend a very little time, users can make a telephone booking hotel. This is completely externality.

Often in the user experience to penetrate the level of user value, one way is the user to buy, direct payment, there is a possibility to apply the externality, and then share, but there is a little less external user time is very much.

When you want to look for a very strong externality, there may be a risk to the user's own value, someone once asked me, the two years of Chinese film marketing more and more hot, watercress became one of their main positions, will have an impact on watercress?

There are two dimensions to this problem: one is the problem of positioning, the other is the problem of implementation. One is through the implementation of our watercress in the internal principle is unified, is an attitude, faced with these problems we will modify the algorithm to avoid such things as the film scoring is brushed, that is, through the technical algorithm to solve it; second, through positioning, a company's core business model should be revenue clear, As long as watercress in this respect do not get involved in gray income can maintain a neutral attitude, protect our user value.

Why not consolidate the client

Many friends told me that watercress is a desktop product and service model, mobile Internet tide came, how do we think?

In fact, the mobile Internet is a liberation for us. Back to seven or eight years of entrepreneurial perspective, found that there are a lot of things can be done, there are a lot of things can be overturned.

Web Internet, the most important thing is hyperlink (hyperlink), this is the true meaning of the web. And the watercress community, its films, music, books, groups, etc. are actually separate, they are only through the "HYPERLINK" link, the reason that all the products in a community, because the user's account needs to manage these multiple products.

and mobile app production, really put the watercress liberated. First of all, it allows the various products of watercress can be independent, does not require complex project management and the whole ecosystem coordination. Second, the web can use "hyperlinks" to guide users to achieve external value, such as the user from the watercress jump to when, but so the user jumped out of the watercress ecosystem, watercress even if the interests are divided, will be very few. But app is not easy to jump out, movies, books, music, such as the downstream industries must be stationed on the watercress platform to make it easier for users to buy or consume, and this gives watercress brought greater controllability and more income.

In addition, in the mobile Internet, the traditional Internet links have not existed, mobile Internet has been one by one application segmentation, there is no need for such as watercress group and watercress to read these relatively independent content integration into a "very heavy" client. Therefore, we will not have integrated watercress client, but to launch a separate APP.