Business Website Promotion method

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Saw a lot of friends in this area of the article, so I summed up the write out.

1. Search Engine Promotion method:
Site dynamic page generated static page, increased the friendliness of search engines and facilitate the search engine crawl.
Site map to try to link to all the main pages.
Content page to add the site's head and bottom, and to appropriately increase the page, keywords related to the chain. This will increase search engine friendliness, and make the structure of the site more clear. The user can easily find what he is getting through the inner chain.
Take this page for example:
(1) page plus the head and bottom of the site
(2) Categories: Public Nutrition Division plus links

(3) Add related course links
This kind of promotion way needs to optimize the website itself, on the one hand increases the search engine the friendliness, on the one hand increases the user's experience and the goodwill degree.

2. Resource cooperation Promotion method:
?? Through the website Exchange link, the Exchange advertisement, the content cooperation, the user resources cooperation and so on, has the similar target website to realize mutually promotes the goal.
Use the resources of the Web site (such as video courseware) to collaborate with partners to achieve resource sharing and expand revenue.
Find some traffic equivalent, or content complementary to the Web site in the form of advertising alliances to exchange advertising, content cooperation, increase traffic to each other.
Exchange links with sites of high value for the same type of link. Links do not bring how much traffic, but the important thing is that it can make the site by the search engine better included. So, when we do friendship links, as far as possible and PR high site links.
This promotion requires a certain amount of resources and can share some resources with partners in content cooperation. High-quality links need to be relevant to our content, influential commercial companies, government agencies, PR high value of the site. If it is to use the form of advertising alliances and partners to sell, promote the need for part of the cost.

3. E-mail promotion method
?? Regular email to existing and potential users to send the website news, preferential information, event notification and other content.
This method of promotion is mainly for registered or intended customers, can enhance the relationship with customers, improve brand loyalty, increase the accuracy of potential customer positioning.

4. Online advertising Promotion Method
in the website page plus some set up website brand, product promotion banner, couplet, banner and other ads, attract visitors click.
through the website Advertising Alliance Large area of advertising, so that netizens click, according to the amount of effective clicks charge. Now basically has CPM (according to effective display billing), CPC (according to effective click Billing), CPA (according to effective registered member billing) several forms.
This promotion way one is to the website oneself in the page advertisement material selection, art, propaganda language up and down some kung fu, to achieve the effect of attracting viewers click, and the second is through the Advertising league ads need to consider what billing methods to do, how long to do publicity, put in what area, what kind of site, Of course, there should be a more adequate budget.


5. Information dissemination method
?? The relevant website promotion information published in the guest book, chat room, online yellow pages, classified ads, forums, blog sites, supply and demand information platform, industry sites.
ebay, Taobao, a beat this platform traffic is very large and free mall, set up a shop sales courseware and left the site address to the customer to their own website.
to large Traffic forum, blog post some soft text, hot articles or pictures. Add a watermark to a picture, add your URL in the article, this can also bring a certain amount of traffic.

Baidu know, stick and Sohu say it, Yahoo Knowledge Hall hair Some soft text to promote, these places is the website promotion must go to.

This method of generalization, although relatively clumsy and primitive, requires a lot of effort and labor. But the effect is also the most direct.

6. Site is included through the website.
Now web site navigation Station A dime a lot, and many people will find information through such sites, so through this kind of website promotion will have some effect.

7. Publish articles in various media
to some cooperative newspapers and periodicals, the site to vote for some manuscript, in the article to mention the site, or the site as a case embodied in the lines of the article, so that the site will be more people know.
This promotion method is more difficult, need to have good articles, and to most of the newspapers and magazines, Web site submissions also need to pay a certain fee.

Overview: If the site does not intend to invest too much in the budget to do the promotion, you can use the 1th, 2, 3, 5, 6 of these methods to promote.
Interested friends can take a look at global education online This site with me to explore.