"Butter cameras" tend to tap into the slow parts of life.

Absrtact: How to make a product that people want to express the content of life is a problem that most social entrepreneurs must think about, when the circle of friends is more and more unsuitable to bask in life, not suitable for expressing personal feeling, when there is no one with Instagram

How to make a product that people want to express their life content is a problem that most social entrepreneurs have to think about, when the circle of friends is not suitable to bask in life, not suitable for expressing personal feeling, when there is no one with Instagram on the same time.

For foreign markets, that time the iphone 4 camera features a big boost, Twitter can not send a map is Instagram time, of course, it is impossible to follow Instagram to do one. The famous brand + label Nice is undoubtedly to find the right point, it really cut to the tide people this group, but Hyun "Chao" Can not be all life.

These products are from the tools of the camera, do the camera people have to think of your camera for whom, for what kind of psychological scenes to use? What is the main carrier of expression?

Ask these questions to try to talk about what different cameras might produce, "butter camera" is also a camera, it provides the characteristics of production tools are fonts, graphics and other design elements and templates, my experience is that with nice to "dazzle" mainly compared to this product is more inclined to tap the slow part of life. The product in the Krypton plus listed on the first day of financing to get the angel round, investors for Infintiy Venture.

and nice information in the main picture is not the same, it is a focus on the expression of the community, when the emphasis on the design sense of the text, the output rhythm is slow down, the expression is more than the picture of things, may be express a feeling, hair a Sao, install a force and so on. Of course, if you have enough, you can write a small statement, put a recipe, lyrics out is also possible. In addition to superimposed on the picture above, the role of the text more prominent, before falling word always want to move thoughts.

Of course, users do not need each release content to design their own, in addition to the use of the system provided by the layout, you can directly apply to other users have sent pictures of the font design used to express what they want to say, this is called "ding! A。 If other users use a template created by another user, he receives a notification. Its founder, Schis, told 36 Krypton that in the future it would also be possible to add a reverse play to the user, adding different text to the same picture.

In fact, many of the superimposed text itself has a label attribute, indicating high-frequency content, such as "late-night canteen", such as "Yan Diao, willful", "Please call me obsessive-compulsive disorder", "Believe in the future" and so on, can be timely to encourage users to produce content. Schis also said he would try to do similar online activities in the future.

To do a content precipitation products will always consider the data structure later, Schis said, the user published text they will do semantic classification, will also add image recognition processing, user-friendly more targeted production, consumption content, more importantly, to find the people behind. Personally feel that even linked to the site outside the content is also not a must, such as from lyrics to music. Now the butter supports Sina Weibo, QQ space landing. I am slightly concerned that the "slow" rhythm will not reduce its frequency of use.

"Butter Camera" UI design is really a bit non-mainstream, there are some details of the interaction is not easy, Schis said that these follow-up will be adjusted, I can not understand that the photo button can not be easily touched. The butter camera offers font shops that support internal purchases.

On-line one week time, the butter camera user already nearly 100,000, this with in the middle on the App Store hot search list has the very big relation, the male and female ratio almost 1:2, among them QQ landing ratio is about 30%.

Its founder Schis has been designing mobile applications since 2010, love Mosaic, my other side, food Day talk, long legs thin face function photoshaping, lovepose, Love3dcam (naked eye 3D photo) and a series of photo applications. In addition to the violent Walk comics, sound, drawing guesses and other products design is also his leading.