Butterfly strategy

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There was once a sensational event in the world: "A butterfly in the Xishuangbanna region of China, Gesanchaiwu a few wings, can cause a tornado in Japan after just 14 days." The author said that everyone will recall the butterfly effect. The principle of the butterfly effect is: Swinging the wings of the movement, so that the butterflies around the air system changes, and constantly produce a weak airflow, and these weak airflow will cause around the air or other systems to produce changes, resulting in the chain reaction, and eventually lead to other systems of great changes. The butterfly effect is also known as the Avalanche effect. What does that mean? A very small snowball can cause a big avalanche. Therefore, I think that nothing can be more perfect than the butterfly effect to express the electric business era of "large data assets" of the electric business strategic thinking, all significant changes are only the result of a series of data accumulation, and the most primitive starting point of this series of data is the small movements of butterflies in the butterfly effect. In the 1960s, the Massachusetts Institute of Experts Lorenz created 13 equations on the computer to simulate changes in the Earth's atmosphere. When Lorenz was evaluated at one time, he rounded the fourth digit of the decimal point of the original data. Lorenz surprised: Originally very small differences, before and after the "a" in the Chinese Xishuangbanna butterfly, occasionally flapping a few wings, can cause a tornado in Japan after two weeks. The problem is that in Lorentz's formula, the error is an "exponential form" of growth, in which case it seems that only a small error is causing great consequences as it progresses. The key to the butterfly effect is that its wings are swinging in an "exponential effect" field.

The microblogging system is the simplest and most powerful "exponential effect" on the Internet in China at present. Even one person with a handful of fans wrote a very interesting tweet, which was forwarded by a more fan, eventually forming a forwarding chain that eventually formed a "butterfly effect". Do we remember the "Guo Meimei Incident", which was a devastating blow to the Chinese Red Cross, in fact, Guo Meimei incident is a very simple butterfly effect. Guo Meimei's fan number is not much, but she through her microblog to "show Fu", but her "Red Cross" "" General manager's name on Weibo Netizen's nerves produced a huge stimulus, so formed a "butterfly effect." What are the implications of the "butterfly Effect" of our business on Weibo? Because since there is such a micro-bo such a person, between customers and customers, "exponential transmission effect", then, the most important business strategy, is to a unique customer value point to lock, do a non-stop swinging wings of the butterfly, So that our business in the Internet to create a huge butterfly effect. This is the author of the so-called, there is no more incisive than the butterfly effect of the "Big Data assets" strategy, the online creation of a "point" to form a "data", online, like "Butterfly Wings" as the same swing, forming more and more "data."

Therefore, we can explore the electrical business to create customers or brand secrets, online activities, online dissemination, and then continue to go back to the line to engage in activities, and then formed offline transmission. O2O (Online to Offline) The essence of the electric business strategy is "from point to large data to the constant cycle of the process." Once a lot of people asked the author, where is the sale? Yes, the real electric dealer does not exist sales, the electric business only exists in the communication, the electric business strategy emphasizes the viewpoint is: if you can let the customer to you to be able to trust or likes you, then, the consumer will naturally take the initiative to look for your product.

More than Apple, but we can learn from the wisdom of millet and apple, because this is the normal future of business.

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