Buy 59% of glutinous rice net with 160 million USD

With Baidu 160 million U.S. dollars to buy a website glutinous rice net 59% of the stake, the internet three Giants "BAT" (Baidu, Alibaba, Tencent) has gathered O2O (Onlinetooffline) this strategic thoroughfare.

Some people in the industry to the "Daily economic news" reporter said, with more and more participants in the admission, O2O industry will ripen a trillion yuan in the size of the blue ocean.

O2O the Wind.

On the evening of 22nd, the daily economic news website exclusively reported on the news that Baidu invested in glutinous rice nets. 23rd News was confirmed, Baidu and Renren announced an agreement to the company's glutinous rice net strategy investment of 160 million U.S. dollars, to obtain about 59% of the equity.

Glutinous Rice Net is a large group buying website. According to Renren in the first quarter of this year, the glutinous Rice net contributed 5.1 million U.S. dollars net operating income, an increase of 102%. In the second quarter of 2013, the total turnover of glutinous rice net was about $120 million, of which about 30% came from mobile terminals, with active paying subscribers reaching 3.8 million.

At present, the market share of glutinous rice network is far lower than its competitors in the United States and the public comment network. glutinous Rice Net 2012 total loss of 27.3 million U.S. dollars, accounting for the overall loss of 36.4% of all companies.

However, the group buying site is the typical representative of the O2O business model, because of the large number of push personnel, group buying site has become a line, offline operating capacity of the Internet companies. After the "Hundred Regiment war" fierce fighting, the domestic still active group buying site has been very few. At present, business reviews, map navigation, online booking, coupons and other sites have become the main entrance to O2O services.

CEO Chen in an interview, said O2O is a huge user demand for a new internet business, the success of the market value will go straight after the current big hot Business (Businesstocustomer).

Huang to the Daily economic news reporter Analysis pointed out that the current China's O2O market in the early stages of development, but the group buy market pattern has been basically formed, the stronger the status quo is not Baidu happy to see.

"Baidu is worried about the United States network or the public comment network development for the O2O field of giants, once they form their own ecosystem, the reliance on Baidu will weaken, Baidu in the field of group buying to make money will be difficult to continue the practice." The holding and supporting glutinous rice Network is a strategic defensive mentality. "he said.

Huang further pointed out that Baidu has a huge flow, but its offline capacity is not strong. Holding the glutinous rice net, we can cultivate the merchant through its offline team, and gradually bring the mature merchant into its own platform.

"BAT" heavily layout

At present, Baidu, Alibaba, Tencent formed "BAT" are overweight Chen Chongbing in the O2O field.

2008, Baidu online Baidu map, occupy the O2O industry's most important basic service Highland. October 2010, the Baidu Life Channel online, and then transformed into a local life service platform, the same year, the name of Philharmonic Live. Since September 2012, Baidu Map officially to the local Life service transformation, the future of Baidu's O2O layout will also be launched in a number of directions.

Alibaba layout earlier. 2006, Alibaba Acquisition restaurant reviews website Word-of-mouth Network, and on this basis to integrate as "Taobao local life." March 2010, Taobao gather cost-effective platform to open a group, into the localization service market. July 2011, Alibaba led the group to buy a website leading the United States Group Network. In addition, Alibaba's Ding ding discount, a Amoy burner, the gold map are also O2O layout, and Alipay has been able to achieve a shake transfer, two-dimensional code payment, super pay and other functions.

With the stickiness of social relations, another giant Tencent is uniquely positioned to gain access to its users.

2008, Tencent online QQ movie ticket, involved in the field of local life services. 2011, Tencent invested in Groupon and Group F, with a total investment of more than 100 million dollars. However, the results of several attempts were not satisfactory. With the help of micro-letter 5.0, Tencent board chairman Ma said that the micro-letter and Tenpay bundle, relying on micro-letter shaking, two-dimensional code scanning and other functions, targeted to develop a variety of payment methods to achieve O2O online payment and offline business integration.

Some people in the industry to the "Daily economic news" Reporter said that the future O2O will be a line of information aggregation, booking, navigation, CRM, real-time communication, such as integration into a service platform, is expected to give birth to nearly a trillion yuan market scale.