Buy a house easy to decorate difficult, talk about decoration, many people will spit bitter

Buy a house easy to decorate difficult, talk about decoration, many people will spit bitter, Jerry, midway fare increase, doping fake, home decoration industry disorderly elephant people all know but powerless. And with more and more building materials brand test water E-commerce, O2O marketing model is speeding into the home improvement market, what is the O2O of home decoration industry? How to break the "black box operation" in the home decoration market?

The opacity of information causes the market of home decoration to be disorderly

"All say around, but do not understand the quality of each decoration company, only in the forum to see the user spit slot", Ms. Wu, who lives in Fuzhou, just bought a set of two bedrooms, but the decoration problem let her make it difficult, "80 square meters of house, the decoration company offers a very different price, there is no specific price, money do not know where to spend!" ”

And Ms Wu has a similar experience of the owners and a large number of reporters learned that the decoration company to provide a budget list contains one hundred or two hundred items, the owner is very difficult to understand each one in a short period of time, and home decoration companies do not allow the owner of the budget to take away, information opaque so that many unscrupulous businessmen to

And with the development of the Internet, O2O home decoration gradually for more owners, especially young people to accept, online promotions, online understanding, and then the regression line on the signing of transactions has let many consumers amoy to cost-effective, more favorable, more suitable for their own household products.

Fujian Interior Decoration and Decoration Association executive Vice President Zi Zhonghe said, O2O mode allows businesses and users of the transaction between more transparent, open, in addition to the transparency of prices, more is not able to fake offline real experience, as well as the standard unified trading process.

"assembly line" type of industrial decoration or family O2O development opportunities

Although many owners have been accustomed to building materials to buy the O2O model, but from the choice of building materials to construction services, interior decoration has always been a coherent process, only building materials to buy and can not meet the actual needs of owners home decoration.

In order to solve this problem, many home decoration companies are gradually exploring the industrialization of the pipeline style of decoration, in order to achieve the online decoration service transactions.

Reporter learned that this model broke the previous construction of a single quote, according to the functional area per square metre overall price, including flooring, paint, water and electricity, ceiling and many other basic decoration. Decoration Company online set up a different style of model between, online set up online shop, combined with room size, owners can easily calculate the necessary budget funds.

The assembly line processing mode also lets the home furnishings company Taste the sweetness, Fuzhou, a home decoration company told reporters that the "industrialization" of the decoration to meet the rigid needs of consumers, from the choice of building materials or home style, are based on the public taste, so you can achieve large-scale production, decoration workers familiar with, decoration cycle greatly shortened, Building materials procurement can also achieve more favorable prices.

"Home market, whether it is home improvement products or home improvement services, without standardization will not be able to achieve O2O." Zi Zhonghe said, home decoration is now an assembly line operation, consumers need to know their own size can be ordered online.

How to move to the market O2O home decoration

Although the home O2O for the owners to provide a lot of convenience, reduce the decoration costs, so that the decoration market is increasingly transparent, but as a new type of decoration, how to market, so that more consumers accept, but also a lot of formal home decoration companies have been considering the problem.

"' pipelined ' home furnishings meet the needs of the owners rigid, will inevitably sacrifice a part of personalized needs. Zi Zhonghe said, how to let the owner to accept the "simple decoration" concept is the current promotion of home improvement line under the main problem of interaction.

"Modern decoration stresses ' light decoration, heavy decoration ', the home installation company to complete the basic decoration, the owner can rely on their preferences to choose personalized soft decoration and furniture, not only reduce decoration costs, and more environmentally friendly. "Zi Zhonghe said, with the popularity of the hardcover room, personalized customization with finished decoration will be the future development of the market, home O2O from building materials products to the decoration services also become possible."