Buy big guy to argue industry outlet: layoffs tide serious blow confidence

In the capital winter, job losses under the tide of group buying industry to see the decline problem, glutinous Rice Network CEO Shenboyang, full network CEO Feng and the United States Group Network Vice President Wang Huiwen pointed out three industry outlets: control of physical sales return to local services (group buying Essence), underestimate the listing gimmick emphasize profit route (corporate culture　　As well as contraction of blind expansion of hoarding money for long-distance running (business practices).　　glutinous rice Shenboyang: Cautious expansion of the physical group buy job losses as scheduled, as Shenboyang predicted, "if there is no new injection, the end of the year will be the top ten group buying site closed down, and ultimately will not survive more than 5." In Shenboyang view, buy cold winter for those who do not prepare for long-distance running site will be more and more cold, but this stage for the industry as a whole, in the elimination of a group of malicious competitors, group buying industry can usher in a more benign development.　　Before the horse-race-style battle is not reasonable, how to find a new profit model through the refinement of operations, to build a reliable group buy brand is the current industry development path. Shenboyang For example, the essence of group buying is to focus on serving local businesses, glutinous rice Network will strictly control the kind of orders to avoid physical group purchase in the product quality, distribution and other aspects of the problem.　　At the same time, he also reminded the proportion of the group group buy site, must be in the guarantee of user experience under the premise of expansion. Full Feng: Looking for profit curve overtaking it is worth mentioning that this wave of group buying layoffs and all sorts of listing rumors entangled together.　　Feng that some peers blind expansion of linear acceleration of the negative impact has been shown, if the cost of manpower and other ineffective control, even if the financing as much as 150 million U.S. dollars or 200 million of dollars can not support group buying site operations. "Before everyone in the impact of volume, crazy Build station, but even rushed to the industry first, and then a large number of abolition of staff and site, can keep?" Feng stressed that full network next to the "corner overtaking", slowing the simple impact on turnover, slowing down the pace of urban expansion, and focus on the existing site and group purchase category of management, for good sites and categories to increase investment, profit plan to further improve the operation efficiency, "with 1/　　5 of the workforce to achieve comparable performance with peers, you say who can win? The United States Regiment Wang Huiwen: Hoarding money long-distance runner only spring "group buy winter?" Wang Huiwen asked reporters.　　Winter is only the winter of capital, poor operators of the winter, for the preparation of the enterprise, the enemy of the winter is their own development of the spring ", he pre-sentence, the industry front of the site shuffle inflection point, did not fall into layoffs, there is no financial worries of the United States Group of group buying practitioners are ushered in the spring.　　He further explained that group buying overall market size is still large growth, "the United States network 20% of the turnover rate is a good example, after all, the consumer's desire to buy is still very strong, to see who can survive, from the radical into a sound, control speed, control the expansion of the enterprise advantage is obvious." Wang Huiwen that, under the influence of layoffs and financial constraints, some websites no longer practise violence"Underwriting, subsidy" talk about a single way, no longer malicious poach Rob talent, no longer crazy for advertising marketing resources. In turn, it means that enterprises with sufficient capital reserves and cost control can talk about the reduction of single pressure, the easy access to talents and the rationalization of market promotion.　　He revealed that the United States Group Network in Beijing, Nanjing and other nationwide recruitment campus. Commercial newspaper reporter Zhang Yiwang/wen fan/photo share to:>> more