Buy Death!

There is not much to share about group buying (once wrote "group buying"), but as the senior expert and CEO of the Space Network of China http://www.aliyun.com/zixun/aggregation/30480.html "> E-Commerce Association" , group purchase related issues are asked a lot, but also talk about and observation analysis, and the space network itself has been and QQ group purchase, handle nets, 58 group buying, F Group, the United States and other strategic cooperation reached. After all, a year or two can develop to such a point, is really a good business, but also let the power business of the bitter B peers envious, but let the capital shone, excited inexplicable. Just as the 2012 approaches, this excitement has become a panic after the failure of the IPO, which comes not from how and when the group-buying site will be profitable, but because there is no new capital to pull in and there is no channel for its investment, so either layoffs and losses, or outright closure, can at least recoup some of the investment.

This kind of thing soon happens in the net that invests billions of dollars, this is the rational idea of investors, if the CEO can not give a clear method of capital hedging and time point, then the investors no longer continue to invest is a normal thing, but such a normal thing is exaggerated by the so-called dream! Here very want to talk about why group buying will be capital so fancy is a big opportunity, and why will develop so fast, die so fierce!

The first is the shift in the huge consumer market and consumption habits that are bonded to the offline only movie tickets and catering These two are trillions of of the market share, it sounds like people are tempted to plunge into the rolling group buying army, so not the cottage character, is the market tempting ah, don't say thousand Regiment war, Billion in 2009 years will be a group of people said in China absolutely can have, but must have!

The second is the low operating costs, especially the technical input small, to see the original appearance of the group buying station, no matter which build station rookie will and you say, this 500 yuan to you to do a good relationship free and a week or even an overnight fix. Operation is simpler, recruit salesman talk down the dining and cinema, sweep street type development, low pay High Commission, open dry.

Finally is the marketing cost, group buying is hot, casually do early buy station will be all the media and fairy concern, marketing costs that is quite low, plus the CEO will hype Media resources better, that is not what the cost! So you will find that most of the group purchase station is mainly concentrated in Beijing, Shanghai, Shenzhen, Guangzhou, these places can only be Beijing headquarters of the Stop bird!

Give you a billion, this thing do not do, even if you are a layman, do you feel more than anything you have done any project is easy to be reliable?! After all, the profit model is very clear, one is the deduction point, the second is to forget the consumer money. The first good understanding, the second estimate most people are not clear, but a little bit of financial knowledge and even have a credit card can know, that is to buy movie tickets, catering, sauna, etc. online payment offline consumption, China this magical country is the world can be said to be very forgetful country, according to the data I see, Credit cards forget to pay the rate of the penalty is as high as 33%, the group purchase station is also similar to this data. Simple for everyone to calculate, a group buying station one months to assume water is 1 million yuan, there are nearly 300,000 yuan forget to spend or expire, this profit is high.

So I often say that the Wang of the American Regiment estimated that many small group buying stations have to kill his heart, because this guy put forward "expired" after, so that the whole group buying industry quickly into the winter, and he has secretly melted tens of millions of beauty in their pockets, and unconsciously out of the litters regiment to dig a large, Bedo the United States Regiment of people were dug away, This is better, even the layoffs are saved. You winter, my food is ready anyway.

Fellow colleagues, please note that expired is the death of the small group buy the butterfly, as well as the Ministry of Commerce charged group buy credit margin farce is not to mention, after all that time is a group purchase on the high-spirited, many a year millions of of small group buying stations are claiming their profits! When did he say that he was profitable? How many of the traditional online companies claim to be profitable? Earning money means being regulated and having as much as 40% of corporate income tax, which cannot be hurt. So everyone understand, high-profile foreign said that their losses, low-key to make money is the success of entrepreneurship in China!

The death of the group purchase, in addition to this terrible expired butterfly, what other factors?

One, the technical threshold is low, becomes enters the threshold to be also low, the threshold is low, the rule and the norm cannot establish, the competition also becomes disorderly, the consequence is imagined;

Second, seemingly low operating costs, is actually very high, the human cost less good, people a lot of management costs rise, but also the remote management of the station, the cost is higher. Unlike the centralized system of business, management costs are much lower than group buying. The other is the CEO himself, many of whom have no experience of managing thousands of hundreds of people, the cost is +1 higher; Secondly, because it is a business staff, the overall quality of self-control is relatively limited, the cost is higher +1; the Chinese line of food, sauna and other consumer types of business chain itself is less, not to say that the system is good, flow stick, high-quality business operators , the cost of business negotiations +1; movie theaters, bathing hot springs frequency is still high, but to the two-tier cities, such as Zhengzhou, Lanzhou, the frequency becomes very low, and, again, these cities, many of the cinemas tickets are directly lower than 30 yuan low price, there is no room for negotiation, Unless the group purchase station to do their own money, the cost of +1 ... Let's start the rational mind, and you will surely be able to understand better than me.

The other is not too much analysis, because many experts Montana have discussed in detail! Expired + high cost so that most of the lack of capital support, not sold to large companies to buy a stand not to die, The damned die, the undead will continue to live healthily, because many group buying station has begun to media, return to the essence.

The dead group buying station also don't need to scold daddy criticisms, at least you took someone else a billion amateurs a, the practice of a company of thousands of people, they do not have to scold, any no pros and cons of rational thinking can not be called the cause, really can not be the dream of reality! Those who only see there is no dream, there is no passion investors should also pour water on their heads, sober sober!