51 long holiday just over, home appliance market has shown a happy potential, in rigid demand and energy-saving subsidies, the dual effect of the consumer's purchase enthusiasm for home appliances significantly rebound. At the same time, because of the impact of energy-saving subsidy policy, green home appliances become the leading role of labour household electrical appliances consumption, and consumers ' attention to service further indicates that household electrical appliances consumption is turning to a new mode of comprehensive experience. In the channel, Haier store's performance all over the red, its energy-saving products and service systems are still obvious advantages, unique "dual energy" shopping experience so many consumers spent a comfortable holiday. Green Home appliances Enjoy energy-saving leading technology to win the favor of 51, the reporter visited a number of supermarkets and brand stores, compared to the same period last year, the popularity of home appliance market has increased significantly, many hot products are surrounded by the people who come to the procurement. In the Haier store, the reporter found that many consumers before the purchase are active consultation product energy efficiency parameters, no doubt, with the energy-saving awareness of the people, but also enjoy the corresponding subsidies, so that the public's attitude towards energy-saving appliances has undergone a great change. "Now energy-saving products are the mainstream, our common people with benefits, the home of the antique also should retire," the citizen Mr. Wang's view of energy-saving subsidy is quite representative, "last year's policy just came out, I have no feeling, later heard that many relatives have changed energy-saving products, a comparison just found really very cost-effective, The store can also be used for new, so this time the refrigerator and washing machine are changed. "According to the owner of the store, energy-saving appliances is a trend in itself, the state subsidy policy is also actively promoting, from the current point of view, indeed achieved good results." From the feedback of the situation, Taiyuan, Chongqing, Guangzhou and other large and medium-sized stores have appeared in the overflowing scene. With a full range of energy-saving products, Haier stores can meet the needs of different populations, in the global leading technology protection, but also launched a "complete purchase", "Old for new" and other benefits measures to ensure that the public enjoy cost-effective quality products. According to reports, from April late in the early start of the "early Rob" activities to 51 holiday, Haier store sales increased by nearly 50%. Seven star service experience energy-saving humanistic care No worries now, the consumer's awareness of home appliance services has significantly increased. In the interview, the reporter can deeply feel that many people in the process of shopping, half of the time spent in the advisory Service rules. Just changed the new house of the residents, Liu told reporters, "Now everyone wants to live a little easier, especially young people, on the one hand, is the work pressure, on the one hand is strong values, so buy home appliances must have additional service requirements." "For Haier stores to provide services, Xiao Liu is also particularly satisfied with the 51 period, he set a complete sets of energy-saving appliances, not only has been 10 years of extension services, from home appliances before the style design to the delivery and installation services are all packed in the store. All along, Haier Store service standards have been highly praised by consumers, since March 2012 the implementation of seven-star service standards, Haier stores in the service system construction is the dayZhen exquisite, the whole process of service mode so that consumers can easily enjoy the process of shopping. At the beginning of this year, Haier store issued a seven-star service upgrade plan, the new Network Service content also embodies a richer humanistic care. Through the Star standard service, Haier stores also let consumers get an unexpected energy-saving experience Some experts pointed out that the current home appliance channel Competition in the "value" of the game, to achieve "value", service is undoubtedly the decisive factor, to meticulous service to win the hearts of consumers in order to achieve rapid development. Haier stores can maintain a steady growth momentum, it is inseparable from the dual lead in technology and service, from four consecutive years from the global white Crown, to take the lead in the implementation and continuous improvement of household appliances industry's highest service standards, Haier stores in the high-speed innovation and development, but also for consumers to continue to create a more comfortable star enjoyment.
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