Buy industry end of the year "reverse attack"

After two months of continuous decline, group buying industry ushered in the end of the golden period, began to exert "sprint" at the end of the year. According to http://www.aliyun.com/zixun/aggregation/11500.html "> Group buying Navigation website Group 800 Newly released group Buy market statistic report shows, November Domestic Mainstream group purchase site total turnover of 1.87 billion yuan, a growth of 5.1% per cent last month, the purchase of 35.615 million people, the chain slightly increased by 2.4%. Comprehensive year of data, as of the end of November, 2012, the total number of independent group purchase site purchases exceed 410 million, the cumulative turnover has reached 19.23 billion yuan, the total amount of the year is expected to break through 21 billion yuan.

Consumer at the end of the year

Annual total turnover is expected to reach 21 billion yuan

Regiment 800 detailed data show that in November, the turnover of 1.87 billion yuan, catering consumption, the most eye-catching performance, turnover first breakthrough 1 billion yuan, accounted for an unprecedented 53.6%, and the first half of the year average of 42%, last year on average only 36%. And another group of popular category film tickets as the November into the lunar year file warm-up period, a number of large tracts also ignited the consumer group buy year-end Shadow ticket enthusiasm. All the data have been significantly improved. According to statistics, November Group purchase movie ticket total turnover amounted to 168 million yuan, the purchase number reached 5.892 million, the ring last month growth 37.8% and 50% respectively.

Comprehensive annual group buying industry situation, 2012 years ago, 11 months of the monthly turnover of 1.75 billion yuan, compared with last year's increase of 90.1%, the average monthly purchase number of 37.44 million, compared with last year's increase of 43.2%, the average sales group of 194,000, compared with last year's increase of 330.7%. In this regard, the Group 800 report that in the past year, although group buying experienced ups and downs, but the overall trend is still rising in the shock. If the December turnover smoothly reached this year's monthly average value, then the 2012 independent Group purchase site market total turnover will exceed 21 billion yuan.

Chengdu leads Midwest City

Potential growth is still in the two or three-line city

From the crowd, the first-tier city's share of the country's total has finally stopped shrinking in November. According to statistics, the total turnover of the first 40 cities in the month was 1.342 billion yuan, accounting for nearly 71.8%, and rose by 2% in October. And from the regional rankings, the turnover of Shanghai and Beijing rebounded from last month, Guangzhou is basically flat, Shenzhen is the first to surpass Guangzhou to enter the first three, Chengdu, 71.374 million yuan turnover ranked fifth in the country, continue to lead in the Midwest City.

The group's 800 report noted that despite a small increase in the number of first-tier cities, it still had a significant decline compared to the absolute dominance of first-tier cities in overall sales, and that today's group buying markets may need more local cities to replenish new energy.

Industry experts believe that the development of domestic group buying impact, the early purchase of the site of excessive competition between the key cities have become saturated, it is difficult to get a significant increase. In the two or three-line local cities, most of them are in the initial stage, and their huge consumption potential has not been sufficiently excavated. As a result, two or three-tier cities may be a chance to further expand market share for group-buying sites plagued by weak growth in the first-tier city market.

Newspaper reporter Wang