Buy insurance proof Authentic identity? Luxury website confusing concept suspected misleading

The news of Hermes's sale of Hermès 80% as a fake online has revived concerns about the market for luxury goods, Hermès CEO said. What does the net purchase platform use to win the consumer's trust? Commercial newspaper reporter investigation found that the luxury website on the authenticity of the explanation is very pale, even suspected of false propaganda.

"80% of all merchandise sold on the internet as Hermès is a sham," said Hermes CEO Patrick Thomas in an interview with foreign media after capturing an international criminal gang that specializes in making fake Hermès bags in the French national Gendarmerie. ”

This can not help but reminiscent of the domestic recent years have emerged in the luxury E-commerce website. Industry experts engaged in the field directly pointed out: "The domestic 99% of luxury E-commerce site products are not authorized brand, so the source may be problematic." ”

Protection provided by the PICC?

Commercial newspaper reporter Login Walk show net See, Gucci, Dior, Fendi and other brand-name goods readily available. However, faced with the question of online business, how the site is to deal with it?

Commercial newspaper Reporter: How can your bag prove to be true?

Customer Service representative: We sell goods are authentic, if you have doubts about the goods, you can go to gong or some of your local authoritative quality inspection agencies.

If not authentic can be a full refund.

In addition, walking show also participate in PICC China People's Property Insurance Co., Ltd. Security services, if not authentic, then PICC will not be underwriting the catwalk.

Newspaper Reporter: What are the specific terms of insurance? How much is the policy number?

Customer Service representative: This belongs to the company Confidential, inconvenient to provide.

The commercial newspaper reporter also calls the Chinese insurance customer service telephone to understand, walks the network the argument to be misleading. "PICC only product liability insurance, it is impossible to verify the authenticity of the goods." "It is understood that product liability insurance is a product quality insurance." "Only compensation for personal injury, illness, death or property damage caused by product defects." ”

PICC Customer Service told the business newspaper reporter, the company does not have the so-called genuine protection insurance.

The same problem also appeared in the Jiapin online, the company's website impressively hit "genuine commitment"-jiapin network of goods sold directly from Europe and the United States, and by the Chinese insurance company underwriting.

The commercial newspaper reporter dialed the Chinese insurance Guangdong Branch Mr. Xie's telephone. He made it clear that this was a way of promoting the net, but the insurance company did not approve of it. Because Jiapin net insurance is also "product quality insurance". "We certainly have no way of ensuring that what you buy is authentic," Mr. Xie said. The other company can insure this insurance as long as it provides product inspection certificate. ”

So, product inspection certificate can guarantee the product? In this regard, the professional told reporters that this certificate can only prove that "the batch is not a problem, and does not involve trademark issues." ”

"We have an agreement with the E-commerce company," Mr. Xie said. They have no right to carry out such propaganda in our name, which is a violation of the agreement. So some consumers call to consult, I will tell each other plainly, buy luxury goods on the website must be cautious. ”

The business sector to protect it?

Shanghai Business newspaper Special economic commentator, famous Internet lawyer Liu told reporters, product liability insurance is aimed at the quality of the product defects, and the authenticity of the brand has no relationship. The use of this kind of insurance to promote luxury goods network is a confusing "brand true and false" and "quality of true and false" behavior, is a "misleading propaganda way."

Then the industry and Commerce Department can provide the authenticity of commodity certification? In this regard, Liu that the business sector can not provide such testing. The business sector does not have this function. "The business sector has a trademark management function, the function of counterfeiting, but does not identify the true and false trademark function." ”

Counter inspection is very difficult

Insurance companies can not protect, the industry and Commerce departments will not, then the consumer is able to take the counter inspection channels? In fact, this road is not going well.

Relevant media reports, when reporters asked how to deal with consumer rights, almost all counterfeiters, have used "certainly not", "absolutely impossible" words.

"Hermès must not be too late to help consumers identify the true and false of the goods, if consumers want to test a bag of true and false, international big-name process is usually six months." A fraud dealer told reporters, "You think that in addition to some particularly serious consumers, who will wait for six months?" ”

The cost of testing is even more alarming. "If there is no justification for testing, the usual cost of testing will need to be paid by the consumer, almost as much as buying a new bag." ”

The same is true for Gucci and other brands. Gu Chi Pr Chen told reporters that Gucci did not carry out online sales, stores do not provide advisory services to the net purchase of goods.

This loophole, become a lot of counterfeiters unscrupulous one of the main reasons. And online shopping, seemingly perfect after-sale service, also in front of this loophole flawed.

The main focus on luxury goods online sales of excellent network as an example. Reporters in the consultation on fake verification, the site's customer service gave such an answer. "We give customers 7 days to inspect the time, during which there are any problems can be returned." If the brand counters or relevant authorities issued proof that our products are not authentic, then we will be responsible. We will check whether our website is sold according to the tag that the consumer keeps. ”

However, such a response, in the eyes of the traders mentioned above, is almost tantamount to "no response".

"If you are not buying a package at a related store, these stores will not give you an inspection of whether it is authentic." And even if it's tested, it's going to be a long wait. ”