Buy NET, I see line?

Group buying has become the topic of the recent circle, and this week's latest news is cool group net won 8 million yuan of the first round of venture capital. It seems that the group buying mode is really hot, and the investors who have already burned are starting to act. If you also want to participate in the group buying market competition, please be sure to read this article, and then make a decision.

Core Advantages:

Provide value-for-service and shopping for local users. can also provide a new, special shopping experience for local users, so that consumers form a blog of the same habit, buy every day not bought shopping online shopping fun.

Pattern Analysis:

The model of group buying is to launch one or several special products every day, mostly to the local service industry as the main object, such as 10 percent beauty, 20 percent of food and beverage securities. Each group purchase project has a minimum number of restrictions, and take the countdown to limit the way to buy. Because the main services to provide discount group purchase, so the group purchase project is often very strong regional, each single is targeted at local promotion and sales behavior.

Group buying network and business cooperation model for a group purchase plan (nothing more than a more challenging price and more group buy a balance between the number). The cost is collected by the website, and the settlement date is divided into the merchant according to the prior negotiable method. In this way, the merchant achieves the promotion purpose, and does not need to pay any expense, therefore the cooperation intention is relatively easy to achieve.

Entry threshold:

1. Construction station cost, including: Create website program, IDC hosting service, website daily operation and maintenance service.

Group buying Site program includes three core modules: Single product display module, order payment module, message module, and group purchase site is a weak member experience of the form of the customer, so the program part is relatively simple.

If you have an IT professional background, the cost of the site can be negligible. If not, then 230,000 yuan is enough.

2. Promotion cost, including: Pay promotion, SEO, socialization promotion, etc.

To produce an order, you first have to produce high quality traffic.

Group purchase Network on the flow of the requirements are not very high, one day to have 5000-10000 of the effective IP, complete 200 people to buy the project should be very easy. If your team is very capable of SEO and social promotion, it may not cost much to achieve a good single effect. If your team does not have the ability to do so, pay to promote it, the cost is high but the effect is good, and immediate effect.

However, do not think that pay promotion as long as the money to the promoter will be no problem. You also need to analyze your product audience and study the promotion program, which is not sloppy.

3. Operating costs, including: venues, personnel, daily expenses.

This varies from one place to the other, so it cannot be estimated. Group buying network model, the number of marketing personnel and quality requirements are high. So entrepreneurs must evaluate this aspect of the situation, if there is no group (usually refers to the 8+1 model, that is, a sales manager and 8-9 sales representatives) as support, it is difficult to keep up with the group buy a day to promote the pace of the project. Of course, a group of cities such as Beijing and Shanghai is far from enough. Of course, we do not rule out, the site is famous, there will be some businesses take the initiative to find the door.

Entrepreneurial difficulties:

Team building is more important in this model, and it is more difficult. A more ideal team composition should be:

Leader: A person who has the ability and charisma to unite people together and work for a goal. Experience in operating an independent economic entity is preferable.

Professional promotion of talent: familiar with the internet on a variety of promotional means, has a wealth of practical experience, can quickly assess a way of input-output ratio, and promote the project's practical ability.

Marketing management personnel: familiar with a variety of marketing tools, recruitment, training, management of marketing staff experience, can lead the marketing team to achieve sales targets, have the ability to deal with all kinds of unexpected events.

It's all about characters, not numbers.

Group buying has a low demand for it technology, so the key to success in this profit model depends on whether your team has the ability to run the profit model well and turn the idea into income.

Investor Insight:

At present, domestic group buying site has more than 400, if according to this level of popularity, it should continue to grow. I do not know that investors will eventually vote for those group buying network as the goal, but I know that eventually 99% of the people will not be able to enter the investor's discernment.

What is the investment in the value of the website in the eyes of the investor?

1. Have an excellent team, this article applies to any project.

2. Inherit the Groupon model and have local innovation.

3. Regional exclusivity, able to do the local boss.

4. Can innovate the integration SNS resources.

5. Can build brand and use brand.

Summary:

Group buying network model in theory and practice have been proved to be feasible, and this model endogenous relatively strong, even if not a large amount of investment, can operate independently, cash flow is not a problem. Therefore, there is no problem of direction error.

Everything is advantageous to have the disadvantage, buys the net because the operation is simple, the entry threshold is low, the pattern is easy to be duplicated, therefore has produced you to be able to do, I also can do the situation, in the short time massive homogeneous competition product appearance, diluted the market demand, also diluted the investment demand.

In this Red Sea, who can swim to the other side, who will be drowned, depends entirely on the difference. And investors see is also the difference part, acclimatized, no characteristics, lack of core competitiveness will eventually be eliminated.

If you still have a big ambition to be involved, ask yourself: If I do, what's the difference?

This article is published to my fool e-commerce blog: bc2bc.blogbus.com