Buy network dead, community e-life

There is never a thing like group buying so that community e-commerce so popular, and there is never a thing like group buying so that people on the Internet entrepreneurial model has produced such a huge controversy. Since Wang's introduction of Groupon into the industry, controversy and imitation have surged in waves and waves, even as people conclude that the waves were dead on the beach, and that there was a wave of waves of back waves that were about to "die".

First, the Thousand Regiment war-buys the storm

Set off the wave of this group purchase is Wang-school, Rice, home and other SNS website founder, is the father of the Chinese internet Shanzhai model. Since the return of the Wang study abroad, it is constantly introducing successful foreign models:

• Founded the net in 2005. Network is copied Facebook model SNS website, 2006 years to sell to the Thousand Oak group, is the earliest SNS website, after renaming for Renren.

• May 2007 founded Rice no net. The Twitter model was closed in 2009.

200711 The establishment of the domestic network. Facebook is still a copy of the model, the rice network has been compromised closed.

• 2010 founded the United States Mission Network. The United States Group Network is a famous American group buy Groupon Copycat.

Wang's biggest contribution to China's Internet is its sense of smell, its ability to capture international trends, its strong enforcement and rapid pace. However, Wang this authentic imitation is really able to bring success, has always been a question mark-wang hand, the net is quickly beyond the net is a proof.

American Regiment NET is called Wang return of masterpiece, very likely Wang I also didn't expect to buy will trigger a cottage tide!

According to the report, the Wuhan region has appeared in a year 50 group buying nets, Fuzhou since March this year has been more than 20 group buying network, and the national data is said to be 400. In this respect, the industry expert's evaluation is: 99% will disappear, must innovate in the mode and so on.

Two, simple is beauty--the charm of group buying mode

Why so Beauty group purchase, many heroes to bow?

From the user point of view, buy simple and clear, ultra-low prices. Group buying network, using a daily purchase, the price of ultra-low way to operate. User interface simplicity to the extreme, even search do not need. Participants do not need to compare the product, participate in interest, and leave without interest. For the acquisition of information, you can log in to buy online or subscribe to buy information. In terms of prices, the group purchase price is generally a fantastic discount, this is not to buy, but fun. Like a second kill, more fun than the demand for goods.

From the business point of view, group buying is not a sales channel. Compared with the previous so-called group buying 1.0, group buying is not a sales channel, but an advertisement. Through the website's propaganda and the low discount sale, the merchant may obtain the product the brand dissemination and the experience type sale. Businesses can gain more brand awareness by buying items at cost or even below cost. Money is not much, and most are in kind for advertising, so the merchant's acceptance threshold is very low.

From the point of view of the website, group buying is easy to operate! The last group buy net, only need to buy a domain name, purchase space use fee, then download installs a set of free purchase net program on the line. The so-called 99 yuan to build a group shopping. It also seems quite simple to operate a group buying network. For small and medium-sized stationmaster, BBS website needs to do content and promotion, SNS website needs to promote, buy net as long as do seemingly the simplest sale can! As a result of the purchase network to take the Ultra low discount has the viral transmission effect, buys the net compared with the Community type website user growth number is much faster; Because the direct link commerce, looks like when the start-up time has the certain income!

summed up, group buying network popular reasons are as follows:

1, the sharing software has brought the convenient condition of the station, the operation request is low, the result entry threshold is very low. Therefore, the threshold can not limit the impulse, so that many impulsive ideas immediately translated into practical action.

2, the virus type pattern design, satisfies the entrepreneur's impetuous psychology. The Viagra effect makes the impulse prevail over reason. Many people immediately join in without hesitation, just like Yeu Bu got the Sword of evil spirits.

3, the business model is simple, looks very beautiful. The pattern that seems to get rich quickly is like an anesthetic that completely breaks the entrepreneur's rationality.

Low threshold, quick, looks very beautiful very simple business model, this is group buying.

Third, the speculation behind the popular buy

To buy the phenomenon of thinking itself, is actually the internet model of thinking. In this industry, we hear too much: "Do it first and then consider the model." These thoughts are based on two:

· Google, Tencent and other successful cases of revelation: The big model is not clear at first.

• In some way I can do a lot, with many users, I can do how.

One thing they have in common is that business models are generated based on a large number of customers. But the biggest problem with this way of thinking is that it will certainly be based on an assumption. So what is the hypothetical condition of "getting large users"? Entrepreneurs tend to ignore these! These conditions are: climate, geography, people and. The reality is that we should always warn ourselves: I do not have the luck of horse-teng, I do not have Ma's team, I do not have so much money Li Ka-shing. No, nothing, we must be cautious, hardworking, have the ability to think and manage.

So, seriously, what does group buying really look like?

1. What is the meaning of the group buying mode itself?

We call Groupon, the group of group purchase, the industry called Group 2.0, and our well-known group purchase is called Group Purchase 1.0.

• Group Buy 1.0 is selling goods, and group Purchase 2.0 of the Low-cost way is obviously not in the sale of goods, buy 2.0 sell is advertising.

• Group Purchase 1.0 is a product channel operation, can be regarded as the embryonic form of community e-commerce. Group 1.0 in terms of the structure, with sufficient capacity, can form a certain scale. Can be used as a commercial product sales channels.

• Group Purchase 2.0, does not have the product channel characteristics, on the contrary, Group Purchase 2.0 is a brand channel. Because the essence of Group buying 2.0 is to help businesses build popularity through brand communication and experiential marketing.

• Group Purchase 2.0 of a day to buy a way to limit the size of the channel, making it difficult to have platform characteristics.

• Group Purchase 2.0<