Buy network to understand their own nature

Before I wrote a series of two articles on the group buy network is the best fraud platform for Chinese businessmen and "inquiry group buy network to eliminate fraud", buy network should learn "business Super" concept, to strictly control quality, at the same time also put forward four ways to solve fraud.

Recently, on television, the network to see many group buying sites flocked to advertise, burning money, competition prices, group purchase website industry impetuous can be seen. I have sent a micro-blog: "I calculate a group purchase account: 20 cities, one day each city 6 group purchase activities, each single average of 50 yuan, each activity participation number 1000 people, everyone can calculate the net one day, and then multiplied by 30% is its gross margin." Gross margin of 1.8 million yuan a day. I this is still less, so the hot, in fact, money is hot, than any business are making money. So more fraud, you do the first half of the bankruptcy, you can make a fortune! ”

Because of the high profit of group buying, companies are willing to burn money, or to burn money. But what I want to say is that too many group buying websites do not realize that the essence of group buying network is not a simple online shopping behavior and http://www.aliyun.com/zixun/aggregation/10499.html "> Consumption behavior, more importantly, information aggregation and dissemination , the work of "new communication platform and advertising platform" is more similar to the role of "emerging media".

In this way, we should follow the characteristics of impartiality, objectivity and reality, and not be able to convey false and exaggerated information to readers. Simply rely on price reduction to promote the sale of goods, this is the E-commerce site to do the work, rather than group buying network to do the work. Contrary to the nature of the group buying network, the result is naturally detrimental to the credibility of the purchase platform, damaging the interests of users.

Let me cite an example to prove that the essence of group buying is information dissemination platform. A group buying site "litters Group" launched a charitable activities, a few hours tens of thousands of people attend. This group purchase does not constitute any consumer behavior, just a information aggregation spread, to prove that group buying can be used as a platform for the dissemination of charitable information, fully embodies the essence of group buying, this is the first I saw a clear understanding of the essence of the move. Google, for example, is concerned about Groupon's takeover of its advertising market and its refusal to buy it. After that, Google is prepared to buy against Groupon from LDTX, which is proof of the media attributes and emerging advertising platform role of the group buying network.

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Group buying site is a new type of user participation in the experience of marketing advertising, group buying website is the spokesperson of the merchants, the construction of the business and users of the information between the bridge, to provide businesses with the dissemination and advertising, but also need to collect user needs and complaints, feedback to businesses, I think such a site is a long-term vision. And the simple pursuit of "sell goods" group buying site is not long, even if advertising, crazy burning money, it is difficult to have a bright future.