Buy Network: Your mother told you to go home "shuffle"

Source: Internet
Author: User
Keywords nbsp buy net shuffle group purchase

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; The last two days F Group has promotional iPhone4 activities, friends send me a link to the website. I was dismissive. I suspect it's just a gimmick. The aim is to lift everyone's appetite. The iphone attracts more eyeballs. Even gimmicks. Group buying is not fake, I a friend is a very good example, before her to buy not a cold, now and then send a site to buy the link to me, let me help her to purchase, because their company during the day shielding such sites, and the evening to go back to group buying activities are generally almost over.

Although the F group Promotion IPhone4 finally ended with 16w big single. He is successful only in a sense. Can you guarantee that those who bought the coupons to get the real "benefits", the business of the trick who can guess thoroughly. In the group buying network just started, glutinous rice net made a clear "role model".

We should all remember glutinous rice net make 40 Yuan movie coupon that activity, is also a rush, and rushed to the 15w mark. But in fact, the coupon can only watch films below 60 yuan, and most of the film fares in the cinema at about 70 yuan, meaning that the use of coupons still need to pay 20 yuan. Not to mention the so-called "Haagen-Dazs, cola" is not described as "beautiful", no wonder netizens straight to the bait. Group buying network has also been a "criticism".

Of course, may be glutinous rice net originally choose "Shang" careless. Maybe that's not what they meant. Therefore, we can not just suspect F group IPhone4 also have a trick, can only say let practice to test. and users in the choice of buying, do not follow the crowd. Be calm and judgmental. Listen to the opinions of friends and colleagues around you. Word-of-mouth marketing is still trustworthy.

Since the rise of group buying network, a short period of six months, the domestic has appeared on hundreds of group buying sites. It is expected that by the end of this year, the domestic group buying site will reach more than 200. This new group buying mode of technical threshold and capital threshold are very low, the swarm emerges, will inevitably bring vicious competition. Who can guarantee that 15w, 16w of large single is not "lose money make a yell".

Of course, the group buy network is still in the initial stage, operators may not expect to profit in the short term, the current key is how to stand out in a wide range of group buying site, in the hearts of users occupy position, is the goal of the current group buying network.

More than half a year, said short also not short, enough to buy a network of "rare" show out, can do 15w, 16w large single site is a minority. This also means that buy net to face reshuffle situation. Shuffle means to "rush", the fittest. Good is better, the bad is straight out.

At present, domestic group buying network mainly in the market to seize efforts, coverage has been from Beijing, Shanghai and other first-line cities to expand rapidly to the two or three-tier cities. In the case of Homogenization, who is fast, who can retain users, preconceptions is not unreasonable.

Rob the market, the next step is to solve the problem of homogeneity serious. Everyone is doing food, beauty, entertainment. Do good group buying site needs to be comprehensive, who can make business profitable, but also to please users, who won. And it's a win.

To win, we must be the strongest in overall strength. From capital to operation, from brand promotion to team management, from cooperation strategy to long-term development, can be a strategist, plus perseverance, must be able to stand out. So now "laugh" site, such as the F Group (www.ftuan.com), glutinous rice nets, not necessarily "laugh" to the last. After all, it's a short time to test them.

Group buying spree, want to go longer, should be to a more detailed direction of development, there are specialized classification and fixed areas. In terms of project development. At present, group buy network stay in the food, entertainment, beauty in the majority of the future if you can break through to the real estate, car dealers and so on, the future is limitless. May rob the gate the Thunder, also not necessarily.

Many people say group buying is because it solves the problem of targeting users precisely, especially in large, densely populated cities such as Beijing, Shanghai and Guangzhou. Large consumer groups have led to the proliferation of businesses, but not target users. The role of group buying network is to focus on the information wide nets heavy fishing. Finally both profit, happy.

This is all in the network developed and online payment model of the growing maturity of the background, and consumer habits and trust, to bear fruit. Want to buy the net can live up to the trust of consumers, go far.

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