Buy new rules or the whole group buying industry has a decisive impact

Recently, the State Administration for Industry and Commerce issued "on the strengthening of network group buying management of the views", the government for the first time open to buy a comprehensive regulation and supervision in order to effectively promote the network group buying market order, the new rules may be the whole group buying industry has a decisive impact.

Group purchase as a new form of E-commerce network, in a short period of two years has attracted the attention of relevant regulatory departments, the State Administration for Industry and Commerce issued the "on the Strengthening of Network group purchase management activities of the Views" (hereinafter referred to as advice), from group buying market access, group buying site needs to fulfill the Group buying industry supervision and other three major aspects of group buying industry has made clear provisions.

The introduction of the "opinion" will end the disorderly competition of group buying market situation, will also promote group buying site farewell "can not be", "can not be able to hold" the dilemma, conducive to creating a healthy and harmonious consumer network environment. "Opinion" in the positive industry at the same time, there are some people questioned, buy new rules too strict, whether it can change the status quo, the real industry has far-reaching impact on the market has yet to be tested.

In the industry to buy new rules of the question is also reasonable, to consumer disputes more "expired" as an example, the "opinion" stipulates that the group buy network to advance the purchase of goods or services, not to set up overdue unpaid advance, or limit the money can only be returned to the Web site account restrictions. Consumers are not normal consumption of group purchase items should enjoy the expiration of the rights, this is indisputable, and, at present, most of our mainstream group buying site as early as last March has been introduced "expired" related services.

It is worth mentioning that the purchase site on the expiration of the setting is not fully in line with the content of the opinion. In the provisions of group buying operators, ticketing and in-kind group purchase products are not in the range of expired. Ticket-type group Buy products For example, the expiration of the return will only let the cattle more flooding, open the door for them. Yellow cattle through group purchase to higher than the group price below the market prices for sale, to earn the difference, to disrupt the normal market order. In the long run, the direct victims of the benefits are consumers.

Insiders believe that the "opinion" expired provisions in the short-term maintenance of consumer rights, but in the long-term development, but for speculators to create a good opportunity to become outlaws for the benefit of the tool, expired "one-cut" set, and not necessarily conducive to the healthy development of the industry. "Opinion" needs to start from the network market environment, after all, the establishment of Chinese group buying market integrity, the need for enterprises, consumers and the government's joint efforts.

The network economy in China's market development is only 10 years of history, many times, the relevant government regulatory departments are stones, especially the new section is not the golden rule. With the rapid development of network economy in recent years, the country has integrated e-commerce into Twelve-Five planning, and the relevant laws and regulations into the regulatory agenda, further scale of the network market order.

The personage thinks, the government related Department should view the development of the electronic commerce market from the long-term angle, the group purchase provides the vast consumer with a huge rigid demand market, the related policy promulgated, cannot ignore the market price and overrides the enterprise, if the policy is too advanced, The final result is necessarily not conducive to the healthy and orderly development of the industry.

According to the group 800 issued the "2011 China Group buying industry Data statistics Report" shows that 2011 of the total sales of more than 11 billion yuan, an increase of 550%, more than 300 million people in the group buying site purchase of goods or services, a total of more than 19 billion savings in consumer spending, The drastic consumption demand has catalyzed the competition law of the market survival of the fittest. In the group buying industry just embarked on a virtuous development road, I believe that "thousand Regiment War" to "a group of not left" is not the government and consumers are willing to see the results.