Buy or move local life market

Absrtact: Compared with the hot choppy of large electric dealers, group buying has been quite calm in the fourth year of birth. Because there are not many players in the arena, the United States and the public comment on the network become undisputed double male. However, handle nets, litters group, Baidu Glutinous Rice did not give up

Compared with the Big electric Dealer's hot choppy, group buying has been quite calm in the fourth year of birth. Because there are not many players in the arena, the United States and the public comment on the network become undisputed double male. However, handle nets, litters Regiment, Baidu Glutinous Rice did not give up chasing. There has been news that the United States and the general public comments are preparing for listing matters, this will become the decision to buy the world's final battle pattern.

To regain capital.

This January, Baidu and Renren announced the signing of the agreement, Baidu to buy all the hands of all glutinous rice net shares, become glutinous rice network wholly-owned large shareholder; February, Tencent shares the public comment network, accounted for 20%, become the public comment network second largest shareholder; April, rumors of the United States network completed the 300 million U.S. dollar C round financing; May, The litters group received 50 million dollars from the original shareholder team. A spate of news shows that group buying has been recognized as capital by a slightly weaker industry.

In the Regiment 800 analyst Kangkang View, this one side shows that we see the local life service market to move very deeply, from the current whole local life service market development, whether it is a coupon or a meal site, the value still can not be compared with group buying. Investment in group buying investment, in fact, more value is the enterprise behind the huge local life service market. On the other hand, now the group buying industry has entered the industry maturity, group buying competition tends to be benign.

However, for the United States has been adhering to the independent development of the network, the past opponent is everyone glutinous rice, handle nets, litters Regiment, Tick group, the public comments, etc., now directly into the Baidu and Tencent. In addition, Ali direct the poly cost-effective, Taobao life, Amoy Point of the group buying business also makes the United States network pressure increased.