Buy tea internal mail exposure, social Electronic business strategy highlights

Domestic famous tea buyers buy Tea network recently burst into a major business adjustment, yesterday in a Power business forum to buy tea bought the President Ma Yu sent to the company's internal mail, the mail Ma Yu frankly acknowledged the shortcomings of the past development, and said that buy tea will not stop innovation, And the popularity of Chinese tea culture to the youth group as the company's mission. Tea has a thousand-year history in China, tea culture has a long history, but in the city young people, the popularity of tea is covered by coffee, accompanied by Starbucks and other coffee chain throughout China's large and small cities, and the number and popularity of teahouse has been tepid, how to win the Chinese young consumers become the tea industry must face the topic. Ma Yu A vision for buying tea in his company's internal mail: Using the Internet and e-commerce to push the tea culture to the young, making tea and tea drinks the preferred drink for a younger generation of consumers. Data show that buy tea to cater to young consumers, it is painstaking, not only in the design of beautiful packaging, but also launched a tea culture and tea consumption SNS community and happy Tea garden webgame. The social mode of buying and buying tea is a model innovation, but also full of uncertainty, but in the face of the vertical electric business capital of the winter today, can see a tea electric business start-up enterprises to innovate breakthrough, is a happy thing. If the purchase of tea mode is successful, then the model of buying and selling tea-line tea plantations + online marketing and socialization can be extended to many other agricultural products and become a classic model for upgrading traditional industries. After verification confirmation, the network burst buy buys the tea internal mail indeed for President Mr. Ma Yu personally issued the company internal Mail, will the mail content original text as follows: "Huaxia Tea Union person's dream and the challenge" buys the tea to carry realizes the tea Union person dream stage. Buy tea is a start-up company, Entrepreneurial road full of thorns, risks, challenges, in the entrepreneurial road full of uncertainty, buy tea experience success, mistakes, praise, slander, buy tea team in China tea E-commerce field will never stop. About our team buying tea is an innovative team, in the ancient tea industry, buy tea not only to build and operate the tea industry ecological chain, buy tea sustenance farmers, tea merchants, the ardent expectations of the Chinese tea drink fashion and rejuvenation of the road ahead, all kinds of difficulties on the road to explain our choice of the right, Because every future market is opened by adventurers. As an entrepreneur and start-up company, buy tea imperfect, imperfect place too much, he is still a childlike not off of the teenager. As an old soldier groping for more than 10 years in China's tea industry, I am well aware of the generation gap between the traditional tea industry and the internet generation of young people, and the birth of buying tea is to fill the generation gap, so that tea and tea drinks become the first choice for the younger generation of consumers drink, buy tea team today's efforts and exploration does not necessarily allow us every A tea-man becomes rich, but will certainly bring Chinese tea and tea to drink tomorrow and the day after. About Shanghai Company This is an attempt by the tea-Union management to use the Angel investment model for internal innovation, today's Internet, whether it is the male DecepticonsTencent, or the sharp-edged Qihoo 360, are facing internal innovation and entrepreneurship issues, Huaxia Tea Group is also learning China's best Internet companies experience to try themselves. Shanghai company is similar to Angel investment in the joint-stock limited liability model, to give the team more autonomy and innovation opportunities, for the current problems, we express regret, understand the feelings of employees. I personally will come up with my own money to pay for the failure of the Shanghai Company Project, and also welcome you to join the Chinese tea in other branches of the project, no matter how you ultimately choose, I sincerely wish you have a better future and happy life. Although this trial and experiment did not achieve the expected results, but in the future we will not stop the pace of innovation, not innovation, not to die. On the social exploration of buying tea buy tea to do a business, this is an industry familiar with the hard road, E-commerce, especially independent of the high cost of marketing, we are not rich second-generation, we are only grassroots entrepreneurs, we chose to innovate in the way to challenge the market and challenge themselves. Social networking is the trend of the internet today, buy tea also launched their own social products sns.maimaicha.com, launched the social game Happy Tea Garden, embrace the social network, embrace change, this is our tea-linked resilience and innovative culture. About tea and coffee China's Internet innovation and entrepreneurial model often originated in the United States Silicon Valley, even entrepreneurial theme salon from Europe and America, Beijing Zhongguancun has an entrepreneurial café, called Garage Coffee. I've been thinking, the founder of Garage Coffee, why do cafes, not teahouses? After all, in the eastern China, tea culture has been a century of history and accumulation, our young people in the European and American culture of coffee, and relatively little to enjoy the Chinese culture of tea drink. Buy tea not only to sell tea, but also to guide the young consumer culture, this is the work of tea-linked people, but also the mission of tea. We are not satisfied with the Chinese restaurant or family love tea drinks, but also to let the younger generation of internet consumers love tea drinks, this is the million farmers hope for us, but also the mission of Chinese culture entrusted to us. Thanks to the efforts of each of the tea-Union brothers and sisters, the success of the tea-linked has come from you, we are about to wave 2012, let us embrace the coming new world and changes. Holding the farmers and tea Garden Trust and expectations, Thanksgiving tolerance and understanding, good to doubt and ridicule, adhere to innovation, adhere to the dream, adhere to change, never stop. Huaxia Tea Union Ma Yu December 18, 2012