Buy tea--the innovation of "intensive cultivation" in "Electronic Business"

Recently, Lenovo, a modern agriculture Association of Lenovo Holdings, announced the strategic cooperation with the Tea Research Institute of the Chinese Academy of Agricultural Sciences, and holding under the Dragon Crown Longjing tea affiliated to the Institute, to use the capital advantage of Lenovo Holdings, big longjing tea industry.

At the same time, over the years, has been committed to big and strong tea industry vertical portal-Buy tea, just completed 2014 "Tea China" micro-video program at the first stop to explore the "Hangzhou West Lake Longjing Tea origin" activities.

The news is undoubtedly a good thing for China's tea industry to be bigger and stronger.

"Oriental magic leaves" have been embarrassed

The tea, which originated in China, has experienced setbacks in recent years through the "Oriental Magic Leaves", which pass through ancient and modern times and spread thousands of miles. In China's tea industry, the spread of "10,000 Chinese tea companies lost to a Dayton", which has become the embarrassment of China's marketing industry.

According to statistics, the current total number of tea enterprises in China more than 70,000, but the annual output value of more than 1 billion yuan tea enterprises are numbered, the annual output value of more than 50 million yuan tea enterprises, not more than 100. In Britain, which does not produce tea, only Unilever's Lipton company, with annual sales of more than $3 billion trillion.

However, with the leadership of Lenovo, a leading corporate leader, began to enter the area of Longjing tea, and to create "Dragon Crown longjing" this high-end brand; and deep Chinese tea industry for ten years Huaxia Tea group and its tea industry vertical portal-Buy tea, and constantly increase the whole industry chain of intensive cultivation and marketing innovation, Chinese tea industry will usher in a new era of rapid development.

Innovation of "intensive cultivation" in "Electronic Business"

Ma Yu believes that Lenovo's takeover of the Dragon Crown Tea industry is conducive to accelerating the latter's Internet. In his view, the country like the Dragon Crown tea such as the traditional tea enterprises are countless, their internet level is not high, and the tea industry, the Internet, the era of electronic business development requirements for derailment serious.

As a vertical portal to the tea industry, buy tea one of the important mission is to help the traditional farmers, tea enterprises to achieve "electronic commerce" development, Ma Yu to reporters, buy tea has now formed a "whole industry chain integration + Vertical electric platform + tea socialization spread" innovative business model.

Tea products to the origin of the advantage dependence is very large, Ma Yu said, upstream supply and sales channels how docking has been restricting the tea industry an important reason for Internet. Buy tea has been held for four consecutive years to visit the source of origin activities, the purpose is to open the tea Origin government, tea farmers and the end of the channel of consumers, so that everyone to get along, free communication, before the Longjing tea and other consumers into tea source Origin fans.

Visit the West Lake Longjing Tea production area is only 2014 "Tea china" micro-video program, the first stop, buy tea CEO Ma Yu introduced that the next 7 months, buy tea will be organized by the organization, "tea enthusiasts" over the country more than 60 famous tea producing areas, exposure to various well-known teas, and tea from the origin of the farmers together to experience the tea varieties , tea picking, stir-fry the fun of various links; and will be in-depth understanding of local tea culture, tea history, the real record of tea, picking, tea, such as a series of crafts, with micro-video, documentaries, micro-film and other forms of all-round display all over the tea from tea garden to tea a whole chain of all aspects of the industry.

Ma Yu said that the tea China Micro-video program on the meaning of the industry in two major areas, one is to open the tea industry micro-video era, the second is to help the tea-producing areas of the government and tea enterprises to the source of culture and tea brand products better promotion.