Buy website dropped by 96% in three years

Group buy navigation website 800 on the 16th released the latest statistics show that in the first half of this year, the total domestic network buy volume reached 29.43 billion yuan, setting a record high. The number of buy sites has dropped sharply to 176, compared to the peak in August 2011 5,058, the survival rate of only 3.5%.

In the six months and half year from 2011 to 2013, the CAGR of the group buying market was 44.9%. Mission 800 forecast that if this year also maintain the growth rate, this year, the second half of the buy deal should be 31.51 billion yuan and 45.64 billion yuan. Turnover in the first half of this year was only 29.43 billion yuan, less than the expected 2.08 billion yuan, if you want to achieve full-year target, which means that the second half of the transaction volume needs to reach 47.72 billion yuan.

Although the overall mass buying industry is growing, but the group purchase growth rate is gradually slowing down. On the one hand, mobile services dividend growth period is gradually over, the current buy site mobile terminal turnover accounted for about 3/4, the subsequent increase may be more difficult. On the other hand, as the first-tier and second-tier cities become more saturated with the group purchase market, when the group purchase sites expand into the third and fourth tier cities, the overall expansion rate will slow down compared with the first and second tier cities.

In the first half of this year's group buy category, restaurants and hotel group buy rapid growth, six months turnover up 1.3 times. In the first half of the year, the turnover of the catering group reached 16.66 billion yuan, a net increase of 9.54 billion yuan over the same period of last year. The turnover of the hotel group in the first half of the year was 3.29 billion yuan, a net increase of 1.83 billion yuan over the same period of last year.

Statistics from the statistics, the Matthew effect of the current buy market further intensified, the top 5 buy site turnover accounted for more than 99% of the overall. Of the 176 remaining buy-side sites, the number of platform-typed buy sites is 43, the number of vertical-type group-buying sites is 23, and the number of product-type group buying sites is 110.

According to the analysis of the experts in the industry, after the recent four years of development, the domestic network group buying and selling has gone from the previous "one hundred schools of thought" to the stage of "winner is king". The overall competition in the next group buying industry will rise from a pure competition in group buying business to a full range of competition in the local area of ​​life. (Xinhua News Agency)