Buying history is also a good marketing method

This week to see finantial times an article, let me think for a long time, it said, there are many companies, began to take "monuments" to do marketing--

Do you mean to sponsor the reconstruction of monuments? To sponsor cultural events in monuments?

No, it is directly "rented" monuments, it and its own brand "buckle" together. The report said some companies rented monuments for office use, mostly marketing companies, http://www.aliyun.com/zixun/aggregation/6277.html "> Advertising companies, Design companies, For example, a Swedish design company, Perfect Jesters, rented a local monument, the space of this historic site was probably used for rallies, and now it becomes the office, so that their employees are not crushed by the 3-metre ceiling of the general office building, and the high space also helps designers to expand their imaginations indefinitely. In addition, there is a marketing consultancy in Salt Lake City in the United States, the Summit Group Communications, since they moved to a local more than 90 years of small shops, but they are more able to successfully levy the most creative talent! M&c Saatchi Spain, an advertising agency in Spain, also rented a monument in Madrid to make the ad company different from other competitors, and the other competitors ' office environment was very modern, but they were very ancient ...

It's not the first time you've heard of a historic site, said the article, recently, some brands have begun to use monuments to "rebuild the brand" (Build a Brand). Now the competition is too fierce, the brand fight against each other, this time, the brand's "history", it becomes its advantage, but the history has long been "determined", when the company was founded, is when the creation, cannot modify! So, how do you "change history"?

One way is to "buy history" (Buying back history). What the?

The article points out that recently there are some brands around the world, deliberately looking for some historic monuments-class buildings, set as flagship stores, or special display shops, such as well-known clothing brand "alfred dunhill" rented a Bourdon house as a storefront, let everyone through the ancient aristocratic royal mansion, Directly feel the Dunhill want to send out the luxury of men, although this old room does not allow the installation of elevators, the house a lot of intricate room moving line is also stipulated not to be knocked out, but you just walk inside, feel "history" already in Dunhill this brand. They said that this is the average marketing staff to hit how much advertising money can not buy the brand value, but through the "Buy monuments" on the "buy"!

It's called, "Buy history!"

In addition, a historic site in London was bought by the Marriott Hotel system, converted to five-star hotels three months ago, this seems to be a rare attempt, please note that, generally speaking, the hotel may be built in the original site, or the monument to the next, even if the real monument to cover may be just rebuilt, but, This hotel is a "real monument", the setting of the bar in the hotel "cannot touch the wall", because the walls are monuments, are protected by law, and the doors of some doors have to be replaced because they are broken, and they have to be careful with new things to match old antiques, but, " Buy the history ", added to the Marriott Hotel" marketing budget can not buy the value of "!

This concept is worth noting! In the past, businesses have done something about monuments and history, their mind is because they want to build a culture of mission, to promote the people to their goodwill, increase visibility, and perhaps the effect of tax avoidance, but, when the brand good start thinking, "buy the history = Buy the Competitive advantage", history is actually opponents can not copy, Can not follow the new threshold of competition, then the practice will be different!

For monuments, for the city, this is a "double win", these enterprises began to "buy history", the traces of history is not only sponsored some money, but also by the way is "good care", History + brand, as together, face tomorrow, the ancients and the modern people together to create a new image of the international above the new brand.

I read this article, and even began to think, personally, perhaps also can think how to "buy history" to enhance their own value!

One day last year, an unsuccessful young man came to us and asked, "If you decide not to hire me because I'm inexperienced now, how can I become" experienced "? 」

asked me speechless. This is a very sad "chicken egg, egg raw chicken", inexperienced never experience, experienced always have experience. There is no history, there is no value, but, have you ever thought, if you can personally, like enterprises, "buy history"?

How to "buy history" to help you upgrade in an instant?

In fact, there are some people who are doing the concept of buying history, and if you can change your own history, you can change your impressions instantly

"Buy history" case one: Old again to fill the education!
Most of the applicants have the illusion that the "highest degree" is the position of this person, the origin of this person, this is a very sad illusion, but also a very real situation in this society. Interestingly, this " Most people will naturally think that is what you get when you were a young student, so even if you are 38 years old, in fact, the highest degree is at the age of 33 before you go back to read, even if the big stab in the honest writing on the resume above, most of the levy is still not special to pay attention to, let alone if it is printed on his resume, you can also slightly "Less emphasis on the year", since then your education is complete, this is a "buy history" illusion method.

"Buy history" case two: Go back to the company that worked five years ago!
I have seen a resume where the years of the company I have been in have not been arranged before and after. I feel very strange, carefully see found that he recently worked in the well-known City regulator, five years ago also had done there, so he will be written as a date of 2005-2011 years, up to six years of time working there! Asked to know that he was in 2005 when he was a junior in the company, and then a senior to other places to work, after graduation to other companies, but then back to the company, so his resume unexpectedly " Wonderfully "coherent together, and our impressions of him were suddenly quite different: she was able to make a company like it for so many years, and she handled the business five years ago and now. In other words, this little girl, unexpectedly because of "buy history" and suddenly "Resume Upgrade"!

"Buy history" case three, to regain the past love, you can also long-distance running:
Recently began to participate in some weddings, such as our three-year-old, will meet some of the newly-married students have actually been dating for 12 years, contacts 12 years to get married, a good romantic long-distance running! We know that the man is actually the middle also made a number of girlfriends, and this man's sightseeing seven or eight years later, until the beginning of this year, "repent", the husband a proposal, the woman immediately agreed, the end of the wedding immediately. I think that two people do not necessarily regard each other as "the best partner", but because both have entered a very want to "immediately" the age of marriage, but can not find "reasonable" the marriage object, and then ask each other again, even if there is no love, the other side is "real", well, this is barely "buy history"?

Historical self statement, the history speaks for itself, not to say, it is value in itself, if you can not create value now, it is better to find a history, let its value automatically "pour" on you, think about, in your side of these things, there is nothing " History "can be obtained, can buy, can participate?" Not only the rich can buy antiques, but also the average person can invest in history and invest in themselves.

How is it? Cool New Idea, huh?

This article source: MR6