Buying Launch Package Launch Off-Season Sales

Into July, the electricity supplier usher in the general sales off-season, this phenomenon is particularly evident in the vertical e-commerce in the footwear and apparel, discount promotions, buy gifts, vouchers coupons these activities after another, the e-commerce have tried a great variety of promotions Method to stimulate the potential consumer demand in the market and ensure a steady transition of sales and volume flow during the mid-year to drive sales.

As the nation's largest fashion shopping mall e-commerce platform for the purchase of fashion mall, for the current off-season sales, the introduction of "99" series combination of promotional strategy quite pay users. Difference with the previous combination of a single way, this "99" combination of promotions more in line with the user's consumer psychology.

Excellent shopping mall for the off-season purchase is not strong desire for sales analysis of the situation, which found that although the lack of spending power of individual users, but in a relatively small group, often with a herd mentality, in the face of consumer psychology such as portfolio Will be converted into purchasing power.

From July 14 onwards, the excellent shopping mall mall "Coupons" sale, 2 299 yuan, 2 199 yuan or even 2 99 yuan, 3 99 yuan "fight the single" "single" marketing arrest eyeball. At the same time, users can also buy the normal price of a single product on the 400-500 yuan value goods.

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Sports famous Adidas, Nike, the international big Seven7, LeeCooper, as well as outdoor brands CAT Carter, Wolf Jack Wolf, Colombia, Kanger wild and other summer hot goods, sports equipment and clothing, excellent purchase price of 300-500 yuan Belle, Sandals, limited promotion in 2 pieces of single sale "2 pairs of 99 yuan." One hundred stylish T-shirt, fast-fashion European big seven7,3 pieces for only 99 yuan. Excellent purchase that "single" users can enjoy low-cost flexible mix of shoes and apparel products with a unique and effective promotional forms. Users in a limited mode, any purchase of goods, experience the fun of shopping with creative, you can also pull around the consumer groups.

In addition to "fight single" products, other brand and category of goods promotions continue. Belle, God beauty, Laiersidan famous women's shoes as low as 49 yuan, 2-5 fold fashion explosion paragraph audience. Marc Fairwhale, Tony Jeans, GXG Giordano Polo Shirts, Casual Pants Up to 80% OFF. Summer bag sale, Belle, sasa famous fashion bags 50% off "summer not as an example."