Buying status: Winter is really tough, the outlook is still optimistic

The network was passed into bankruptcy.
Handle network mass layoffs.
American Group Network abolished local station to gather and gather personnel.
Groupon's market capitalisation has shrunk by half since the IPO.
A series of bad news seems to herald the fall of the group buying industry is still not bottoming out.
However, I remain cautious and optimistic about the future of the group buying site.
Last year I was in a http://www.aliyun.com/zixun/aggregation/11500.html "> Group buying Navigation website as a network marketing consultant, so the group buying field research also a little bit. In my opinion, in fact, last year group buying industry, the arrival of winter, to a large extent, to blame the blind pursuit of capital. Capital allows many entrepreneurs to see the empty gloves of white wolf opportunities, so that they believe that the price of expensive market share can be sold at higher prices. When the sober-minded investors do not dare to take a seat, the crisis naturally occurs inevitably.
for traditional E-commerce sites, group buying does have a congenital disadvantage.
The first is the high cost of human resources, traditional E-commerce site staff per capita salary is generally higher than the traditional industry, but the number of employers is much lower than the traditional industry. However, the group purchase site to bear a higher than the traditional industry per capita remuneration, on the other hand, but also need to maintain a large number of business teams, human costs naturally high. So some experts say, group buying site is a fake Internet enterprise.
Another disadvantage is that users and businesses of the stickiness is not high, the user stickiness is not high, so that some group purchase site to spend a large number of training users to become competitors potential users. And the business stickiness is not high, will lead to group buying site to always maintain a huge business team, so that they fall into the situation of the bear.
So can these two disadvantages be gradually eliminated?
First, the cost of human resources can be reduced completely. In the site start-up period, the need for a very large team of engineers, but with the site gradually mature, the number of technicians required must be reduced, so we saw the handle network technology department to lay off 40%. And as the market matures, more and more businesses have broken their head to organize group buying in group buying, which makes the business team can also be a large-scale streamlining. So, now the large-scale job-buying site is inevitable, but also long foreseeable, without excessive interpretation.
The stickiness of users and businesses is the most headaches of the current group purchase site, but with the maturity of group buying, we see a lot of group buying sites, especially industry-leading site has been doing a lot of useful attempts, there are many businesses have found a win-buy site with the cooperation way. And for users, although now on which group buying site is not important, but buying buy has become a very important part of consumption, when the user developed habits, the market can rely on inertia to maintain.
So, as long as you can live through this winter, the day of the group buying site will certainly come.
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