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March 10 News, 2006 China Super Webmaster Entrepreneurship Competition "Entrepreneurial practice" training held in Beijing today, Tencent technology to the meeting for exclusive live.
The following is Buyren general manager Zhang Zhiyong speaking:
Buyren Zhang Zhiyong: A new opportunity for entrepreneurs to make money
Zhang Zhiyong: Thank you very much for the opportunity to share something with you. Today for the first time in the face of so many people to speak, I have some tension in my heart, so I will forget the words I hope we can understand and encourage. A moment ago, including figure stomachs I may not be a very well-known personal webmaster, here may know my name is less than 10%. There are some very famous and successful websites in this circle of China, we know that Wang himself has been commercialized, including the general company can also say that there is a large number of venture capital, compared to some of the personal website is not commercialized, but also has a very high profit, as far as I understand income hundreds of thousands of, millions of of the site is not comparable, By comparison, my personal income is barely adequate. Today, the company gave me such a company to talk about such things, it is not to say how powerful I am, how cattle, maybe webmaster circles have some pessimistic argument, I actually have some different ideas to share with you.
I graduated 04, August 04 began to do my buyren online shopping forum, now more than two years of time, 05 I went to Dangdang to do the senior manager of the alliance. My project is Buyren.net, is the world's largest Chinese online shopping forum, this completely exceeded Dangdang. Speaking here, Dai always said, we'd better not say that it's the biggest in China, so I say it's the biggest in the world. When it comes to wearing this piece, I personally feel very ashamed, because the feeling is owed to wear the total company very much, we have some forum technology from Dai Company dug over, here to Dai always apologized. So far we have 70,000 members, not particularly many members. I often visit other websites too, and there are a lot of members. Compared to our website because it is similar to E-commerce site, about 3 million of sales per month, commission income will probably have 300,000 per month, because our model is different, the real birth may have to barely maintain food and clothing. 04, when the Network of excellence sold to the United States Amazon, his year's sales are only 100 million, sold about 1 billion dollars, I now is about the outstanding sales of one-third, I often think I will also be worth 300 million. Dangdang people know that is 06 to get 27 million dollars of investment, calculate his market value is 400 million dollars, sales are also hundreds of millions of, also not very much. This is a situation on our site, some members of us here to discuss the network of excellence and Dangdang discount information, such as Dangdang today buy 100 to 30 of activities, they will be discussed here, they discuss directly to this site to buy, through our site in the past will give us some partitioning.
I would like to say a little bit about e-commerce, in fact, I just said, I am today's theme is that webmaster entrepreneurial new opportunities to make money, to introduce the situation of E-commerce. If you come to this meeting, you may know the website Alliance, the form of the website Alliance originated from the Amazon in 1996, and it is now 11 years old. Amazon's Web Consortium is a CPS-style, paying by sales, which is a popular way for e-commerce alliances. The total U.S. e-commerce market in 2006 was about 200 billion U.S. dollars, of which 100 billion dollars from a variety of web alliances, is a very impressive number, but for me this number over 10 million, this number for me is remote. I would like to introduce the situation of E-commerce in China, E-commerce business in China is such, is two tigers competing, hundred flowers. Dangdang and excellent network two competition is very fierce, as far as I found that the site around us now marry a lot of children, so 06, 07 mother and child very fire. The situation of China e-commerce Alliance market. China's first electronic business-to-consumer, Dangdang Alliance was founded in 2001, Excellence was established in 2003, now has four years. China currently through the website Alliance to do promotion of the Web site more than 30, South Korea 1000. 2006 China Consumer E-commerce market sales of about 8 billion, I personally have reservations about this number. About 200 million from the website Alliance, about more than 20 million yuan was taken away by others, the market potential is very large. The United States One-second from the website Alliance, China is 1/40, whether E-commerce market or the website of the Alliance market are very big potential. A brief introduction of domestic E-commerce Alliance is a specific situation, maybe I know a little bit. Here said the site of the home, when I talk to him, he above the advertisement probably sell more than 40,000 pieces, the following ten thousand or twenty thousand, I said I one months to give you 50,000 dollars to buy this buyout is good? He doesn't do it because he earns more money from CPS, so he insists on doing CPS instead of US advertising fees. The Web site is better for CPS, but it is also very high on the volume. Here I casually take a psychology website, this psychology website everybody sees his website rank, he is 102195, this rank I thought the IP should be less than 1000. He sold some psychology books, the monthly income is about four thousand or five thousand, and he told the truth do not need to do their own logistics, do not need to do their own warehouses, hang a link to take a few books, may be very small volume. He this is a foreign language website, he called Korea New Network, is also a professional station, still is low volume, high income, his advertisement may not be too much, navigation above has a bookstore, above will list South Korea's books. This is a fan site, this is a week-old official website, Dangdang has a week to make a CD promotion, we volunteered to find him, he was a party to put an ad on his website, his piece of income over million, fans this thing, especiallyIt is Super Girl's website very incredible. There is also a novel station, he this form should say, in fact, I personally is not too recognized form, pertinence and professionalism, or not very high matching. There is a comparison of shopping, interested may understand, about 01 years or so compare shopping has a lot of, the specific name I also forget almost, about 02 years, 03 basically annihilated, about 02 years, 04 8848 did a Web site return is also done a comparison shopping, You may also know what the situation is. About 06 I saw a lot of comparison shopping websites in Dangdang, it is said that the income per month is very very considerable.
E-commerce This piece has a feature that low volume, high income, high volume may have higher income, especially for some professional websites. A few days ago, Comrade Tong said he has hundreds of IP, about one months have thousands of U.S. dollars of income, as if the views of the opposition is very much. But to be honest, I also have hundreds of IP sites, before 05 hundreds of IP sites have thousands of dollars per month, which means e-commerce to do the words have a very good opportunity. But there are some skills, there are some professional, for example, for this professional website, may want to find a direction, may be academic, beauty class to sell cosmetics, beauty category of the site and the mother and infant type of special fire, selling milk powder this piece or digital this piece. Today I see the information sent to you, which is written in E-commerce this piece, many of our sites are relying on a number of Web site alliances to maintain revenue, and we also see a lot of Web site alliance more, today Dry, tomorrow is gone, for example, Amazon did 11 years, his users have been doubled, 06 I was I go out 10 million, I have at least 20 million in 07. Want to have some achievements in e-commerce needs some skills, it should be said that is not hanging a string of code can be, in fact, some of the best websites, are invisible ads, such as his advertising into a content, this form can make money and there will be a better user experience, Because I will be with many different sites do some communication, some sites will make money, some companies say you put so many sites, some may put more than 20 ads, and some sites are all ads do not worry will affect the user experience? I am doing e-commerce, E-commerce is just a new way to make money, there may be other directions. E-commerce itself is not only the direction of the alliance, we are here today I know that there is a watch-selling site, it should be said that the income is very impressive, there are also selling couples supplies site is also very good, there may be more and better sites need everyone to find. I think the personal webmaster is like a self-employed, I believe that personal webmaster will be more and more good. Thank you very much!