Buyreply: Help users complete one-click Shopping via SMS, email and even Twitter

Buyreply, a start-up company in the Australian electric business sector, financed 1 million dollars in its seed round, funded by Adrian MacKenzie, PayPal co-founder Peter Thiel, Paul Bassat and Valar Ventures.

The idea of buyreply is simple, and they want users to bypass the electrical web site and make purchases directly via text messages, emails and even Twitter. At the same time, buyers do not have to download any mobile apps.

For example, TV ads in the lower right corner will appear similar to "Send ' headphones ' to 0400 100 100" words, users can directly through the phone will be the key word "headset" sent to the corresponding number, point open reply to the link in the text, you can complete the purchase.

In addition to television ads, newspapers, magazines and radio channels such as shopping experience is similar, users can now send text messages, e-mail, scanning two-dimensional code, and even Twitter to complete the shopping.

Buyreply only supports three currencies of Canadian dollar, USD and AUD for the time being, and they are also working with Stripe/paypal/securepay and other paying service providers. If the transaction is completed, the buyreply will charge a monthly subscription of $99/month for 3% plus 15 cents for the turnover, and 5% plus 15 cents for the average user.

Buyreply, founder and CEO Brad Lindenberg, said: Buyreply's idea is inspired by the Amazon/itunes one-click Purchase, and will also consider opening up the U.S. market in the future.