By St risk intensifies great wisdom multi-channel transformation difficult to turn over

No accident, great wisdom (601519. SH) is due to continuous loss by St. "China Business newspaper," the reporter was informed, coveted commodities in the long term trading market for many years of wisdom, although the first half of 2013 has successfully extended sales orders to a number of commodity electronic trading market, but because technology development is not in place, the new product launch time after the delay and other factors, facing a large area of default risk. Earlier, the big Wisdom said the first half loss of 146 million yuan, and 2012 the company has a huge loss of 267 million yuan. At the same time, great wisdom in the market on the eve of the big money to buy the Aastock news Agency (Aastock Network information company All equity projects), and Shanghai Financial Exchange, Beijing, China Finance and other projects such as the internal integration work also because of the increasing news control policy, information services, such as the speed of too fast Become the company from the market provider to the market, information integrated service providers in the transformation process of the huge roadblocks. "Seeing only 5 months left in the second half of the year, only by their own business, the wisdom of management has been powerless." "A private-equity insider who has long been concerned about the concept of Internet finance. Great wisdom to spend nearly 200 million yuan after the Aastock news agency, and did not use the capital to change it to become a real news agency, but hope to play the edge to maintain business. Do not rule out big wisdom dead carry hard dozen, spend heavily deep in the long term software field, but that is a very painful thing. "Great wisdom early in the listing before, has planned to include Beijing Golden Network Aetna Information Technology Co., Ltd., Shanghai rich Far Software Technology Co., Ltd. to develop, service in the commodity market in the long period of the software companies to buy and hold. After the listing, the process was accelerated, but in the end, the wisdom or failed to win the software companies, and began in the first half of 2013 forced into the field with its own strength. "A senior executive who has already left the software company says that, especially in 2011, Zhunbing's ambition to get into the commodity-long trading software supply market was clear when it succeeded in gaining the wisdom and strength of a 1.5 billion-dollar IPO. China's early commodity trading market originated from the earliest futures exchange. More than 20 years ago, there were at least forty or fifty futures exchanges in the country, and with the consolidation of the state, almost 100% of the Cosco trading market was turned from the original Futures exchange. Hu Yuyue, director of the Institute of Securities and Futures in Beijing, said that since November 1993, the State Council and some ministries have issued a series of documents, stopped the national debt, steel and other products do not have futures trading, the rectification of futures brokerage companies to clean up, the abolition of financial institutions engaged in futures business qualifications, Stop the blind development of the futures market. As of 1999, the National Futures Exchange withdrew to 3, trading varieties from 35 to 12, and the futures market closely related brokerage companies and service businesses from thousands of overnight cut to more than 100. In fact, the above-cut futures exchangeDid not die collectively. Most exchanges, led by leading figures, have opened the door and become a market for COSCO. However, one of the characteristics of the COSCO trading market is the use of e-commerce to achieve matchmaking or spot trading, and its dependence on software suppliers is quite high. Some data show that the commodity market in the mid-2012 period of the peak period, the stock size of more than 800. By contrast, the market has been considered by private institutions such as business groups as up to 10 trillion yuan a year. Zhengzhou Zheng da Information Technology Co., Ltd. (hereinafter referred to as "Zheng Da Information") Marketing director Zhou Jie is currently one of the mainstream developers of domestic commodities in the COSCO trading software. In his view, Beijing Golden Network Aetna Information Technology Co., Ltd. and Zhengda University information currently occupies more than 90% of the market share of such trading market, other small software vendors accounted for not more than 10%. In other words, in front of the great wisdom of the road only two: one way is to quickly win the gold network Aetna or any one of the big information of the stock, and then the force to play; the other way, is early retreat, do not come in to burn money. Gold Network Aetna Market director Rick for the Big wisdom covet the market share of the software, the ambition, obviously also know. "The rules of the long term market in commodities are closer to futures, and there has never been much wisdom in futures software providers," he said. "Rick said, do not rule out the big wisdom dead carry hard dozen, spend heavily deep in the long term software field, but that is a very painful thing." Because of the business secrets involved, Zhangchanghong, chairman of the Great Wisdom, is unwilling to disclose to this reporter the great wisdom in this field more action and plan. So it's impossible to be sure how great wisdom is to divide the cake from a software supplier in the Cosco period. On September 11, the great wisdom announced that the company intends to invest 20 million yuan, the establishment of Beijing oil Baby Petrochemical Investment Management Co., Ltd., and the North oil trading market data access to the big wisdom Terminal, custom development, operation, maintenance of "North oil terminal" and the North oil spot price index. Accordingly, the North oil trading market data will be connected to the big wisdom Terminal, custom development, operation, maintenance "North oil terminal" and the North oil spot price index. North Oil is one of the hundreds of domestic commodities trading markets in the Cosco period. Its industry status and visibility are less than the Shanghai Petroleum Exchange, the Bohai Commodity Exchange, Xiamen Oil Exchange Center and other institutions. It is also in with Zhou Jie and Rick and other people to participate in a commodity industry meeting, Zhangchanghong blushes put forward, great wisdom optimistic about the market group of Cosco, "we not only want to come in, but also to participate in depth, achieve a total win." "The total volume of this cake will not exceed 600 million yuan," said a senior industry insider. If the Gold Network Aetna and Zhengda University information two oligarchs occupy more than 500 million yuan, then the great wisdom even if admission, will also be an extra role. In the interview, a number of COSCO trading market in charge of the big wisdom for the market access and mobile phone trading software functions, not optimistic. "Under the agreement they were long overdue, but great wisdom so far has not provided us with any canVisible service. "Some of the people who have already paid their money to the great wisdom of the market, the director of the medium and forward markets to this reporter said, if not to look at friends, the letter has long been sent to great wisdom." Turnround？ Long-term market trading software cake for the aforementioned commodities the great wisdom that is coveted but not successful is equally difficult in other areas. "I have chosen to leave for some time, unlike the great wisdom Management news concept, all news information in the management eye is a profit model, and in fact, any news agency's editing platform is not profitable." "An investigative journalist at a senior listed company who had previously been in a well-known financial media in the country said. He joined the Great Intelligence Aastock news agency earlier, but now he and many of his colleagues have resigned. "At the beginning of the commitment of the press card can not be cashed, all originally in their respective units are independently big reporters, in great wisdom here all become false reporters." "The investigation reporter said," Great wisdom to spend nearly 200 million yuan after the Aastock news agency, and did not use the capital to become a real change into a news agency, but hope to play the edge to maintain business. From the current known information, to win the Aastock, Shanghai Huijin and Beijing World-China Financial news, such as a number of information companies or business platform, the wisdom of the long brewing of the information transformation path has been clearly visible. According to the data, as the Zhangchanghong of the "Ashes class" of the securities market, it has previously borrowed the test of the nations to carry out consulting business. Later, Zhangchanghong will be the evaluation of the Great Wisdom consulting, and with the big wisdom Software, great wisdom technology, etc. into the Great Wisdom Co., Ltd. As the deputy President of the Securities Industry Association, the director of the Zhangchanghong, the use of large intelligence software in the market to provide real-time trading information and trading tools, the "Universal assessment" of many consulting articles implanted in large wisdom software and exposure to the major media. "The core purpose of our news agency is to provide customers with more value-added services and enhance stickiness." Zhang Changhong said to our reporter that at present, the wisdom of the Aastock news agency editors, reporters and the total number of researchers team is still close to 200 people, these people are now mainly stationed in Hong Kong, Shanghai and Beijing, the future does not exclude in Guangzhou and other southern cities to open a new office location or window company. Zhangchanghong said the news agency business will not give up. Great wisdom announced at the beginning of August to the subsidiary Aastock Network to increase the HK $200 million, to the subsidiary of the wisdom of technology to increase the capital of 30 million yuan. The company said that the increase in capital will enhance the operating capacity of subsidiaries, financing capacity and risk-resistant capabilities. "Consultation and advisory although only a word of the difference, but the consultation is only point-to-point exchange, it does not constitute a public relations platform, does not involve the press release." "The long track of big wisdom," said the private equity, the great wisdom of the field of information, it means that it must obtain at least one news newspaper or film-type organization of the press licence, otherwise, the Aastock news agency, the background of its Hong Kong institutions is doomed to not be able to fall in the short term More embarrassing is that the big wisdom because of continuous loss, its distance from St only one step. And the services of the aforementioned news agency are seen as leading to a sustained loss of great wisdomOne of the sources of expansion. Including Zhangchanghong, a number of people inside the company explained to reporters that these plates are in the investment period, especially the original information business, investment is huge, and it is difficult to obtain short-term benefits, so the investors misunderstood that the company's strategic decision-making errors. "In the first half of the loss of 145.7 million yuan, big wisdom in the second half of a quick profit of more than 145.7 million yuan, and then quickly fill this hole is very unlikely." "The private sector said that the market has rumors of great wisdom or unexpected move in the second half, buy new high profitability of the plate business, if the level of profitability to cover or even far more than the foregoing 145.7 million yuan, then the wisdom as a shell resources are reverse takeover possibility already exists."